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Rohit Sharma's recent revelation about the breach of his privacy by IPL 2024 broadcaster, Star Sports, has sparked a wave of outrage among cricket fans.
Taking to Twitter, Sharma expressed his disappointment over the intrusion into his personal conversations, despite his explicit request to refrain from recording them.
Rohit Sharma tweeted: "The lives of cricketers have become so intrusive that cameras are now recording every step and conversation we are having in privacy with our friends and colleagues, at training or on match days.
"Despite asking Star Sports to not record my conversation, it was and was also then played on air, which is a breach of privacy. The need to get exclusive content and focused only on views and engagement will one day break the trust between the fans, cricketers and cricket. Let better sense prevail."
This incident has shed light on the pervasive presence of cameras in today's cricketing landscape, raising concerns about the privacy of cricketers during their interactions both on and off the field.
In response to Sharma's tweet, fans took to social media to condemn Star Sports for its actions, accusing the broadcaster of blatantly favouring other players while disregarding Sharma's contributions to the game.
Many fans expressed their solidarity with Sharma, emphasizing the need for broadcasters to respect the privacy of players and refrain from sensationalizing their personal lives for the sake of views and engagement.
The incident has reignited discussions about the role of broadcasters in shaping public perception and the importance of maintaining integrity and fairness in cricket coverage.
As the backlash against Star Sports continues to grow, fans are calling for accountability and transparency from the broadcaster, urging them to apologise to Sharma and commit to upholding the privacy rights of players in the future.
This incident serves as a reminder of the power dynamics at play in the world of sports broadcasting and highlights the need for greater ethical standards and oversight to protect the dignity and privacy of athletes.
