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What are .xxx domain names?

Let’s not be coy. Most people can guess .xxx domain names were built for adult websites, an industry that generates thousands of dollars every second and millions of online searches each year. With that in mind, dot xxx has a couple of powerful uses:

  1. Letting people find X-rated content more easily.
  2. Letting people avoid X-rated content more easily.

If you were operating an adult website, it wouldn’t be much use if someone stopped by looking for, say, knitting supplies. And if someone were looking for delightfully colored yarn and happened to stumble upon steamy adult content instead, well… You get the idea.

Dot xxx can spice up your site or protect your reputation.

If you’re looking to register .xxx, it’s probably for starting an adult website. Grab that .xxx domain extension as quick as you can. When it comes to adult entertainment, one of the most important things is name recognition with the right buzzwords — and you don’t want to get scooped by a competitor.

But say you aren’t in the adult industry. It’s hard to imagine any scenario where you’d buy .xxx for your online presence, but we’ve got a pretty good one for you: Brand protection. If protecting your brand, product or business name is essential to what you do, get the .xxx domain to prevent anyone else from associating it with your name.

How do I use a .xxx domain?

If you plan to launch a website using your .xxx domain, you must become a member of the Sponsored Community. The membership process is fast, easy and free. Just confirm your contact information and get a membership ID, which also works for any other .xxx domains you registered — no need to repeat the process for each one.

However, if you don't plan to launch a website using your .xxx domain name, you don’t need to become a member of the Sponsored Community. Simply register .xxx and be on your way.

Don’t let your .xxx domain slip away.

It doesn’t matter why you’re planning to register .xxx — just do it soon. Otherwise, someone might register it first and claim your niche in the world of adult entertainment — or use your wholesome, family-friendly brand to drive traffic to their not-so-wholesome site. Either way, get your .xxx domain name today.
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