Activision Blizzard's Jack Welch Style Employee-Ranking System Sees Push Back - Bloomberg
Modern Management

Why Companies Can't Quit Jack Welch's Much-Hated Employee-Ranking System

A manager at video-game maker Activision Blizzard left after he protested the firm’s performance evaluation policy, which can pit employees against each other 

Activision Blizzard headquarters in Santa Monica, California.

Photographer: Bing Guan/Bloomberg
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Workers have plenty to fret about these days — layoffs, return to office mandates, annual evaluations. But there’s another concern lurking, one that’s rooted in the bygone era of Ronald Reagan and oversized blazers: Stacked performance rankings.

Popularized by General Electric Co.’s former Chief Executive Officer Jack Welch in the 1980s, this evaluation process requires managers to grade staff on a bell curve and give low ratings to a certain share of them. It’s relevant again after a manager at video game developer Blizzard Entertainment departed for refusing to give a low evaluation to an employee that he felt didn’t deserve it in order to fill a quota. Blizzard, a unit of Activision Blizzard Inc., says the process was designed to facilitate honest feedback and improved performance.