The Premier Lacrosse League Shows Growth Across Ticketing, Streaming, Broadcast, Social, and Digital Platforms During 2021 Season - Premier Lacrosse League
IMG_9365

The Premier Lacrosse League Shows Growth Across Ticketing, Streaming, Broadcast, Social, and Digital Platforms During 2021 Season

By PLL | Oct 13, 2021

LOS ANGELES, CA. (October 13, 2021) - The Premier Lacrosse League (PLL) powered by Ticketmaster has tracked significant growth across broadcast, streaming, ticketing, social, and digital platforms during its third season.

“We’re ecstatic about our year-over-year viewership growth,” said Co-Founder and CMO Paul Rabil. “From our NBC, NBC Sports, and Peacock broadcasts, we set record numbers in 2021. The future of pro lacrosse is shining bright.”

The Road to D.C. presented by Outsystems culminated in a Chaos LC victory over the two-time reigning champions Whipsnakes LC at Audi Field.

The 2021 PLL Championship on NBC delivered 333,000 total viewers, including 112,000 viewers in the adults 18-49 demographic.

“The 2021 Championship in D.C. was our highest attended game in league history, topping the 2019 Championship in Philadelphia by 30%,” said Mike Rabil, Co-Founder and CEO of the PLL. “Despite some forced social distancing and a limited sales cycle, we’ve been energized to see crowds in both new and returning markets.”

Premier Lacrosse League’s ticketing, streaming, television, social, and digital successes include:

Television

  • Total viewership on NBCSN grew +29% over 2019
  • The PLL produced 4 of the top-6 highest rated NBCSN games in its 3-year history (45 telecasts)
  • 2021 Premier Lacrosse League All-Star Game presented by CrowdStrike was the most watched game on NBCSN in PLL history
  • 2021 PLL Championship on NBC: 333k total viewers (+22% over 2019)
  • 2021 PLL Championship on NBC: 112k viewers in Adults 18-49 demographic (+22% over 2020)
  • The PLL enjoyed its second most watched game ever on NBC (July 3rd Redwoods-Waterdogs) in its 3-year history (11 telecasts)

Streaming

  • Live Minutes Streamed: +302% from 2019

Tickets

  • Revenue: 56% Growth on 2019
  • Championship attendance over 2019 Championship: +30%

Social Media (All Social Platforms; Growth compared to 2020)

  • Total impressions: 413M (+85%)
  • Total engagements: 22M (+29%)
  • Video views: 36.6M (+87%)

League accounts (Instagram and Twitter; Growth compared to 2020)

  • Instagram impressions: 100M (+34%)
  • Instagram interactions: 7M (+27%)
  • Twitter impressions: 89M (+39%)
  • Twitter interactions: 3M

Team accounts (Instagram and Twitter; Growth compared to 2020)

  • Waterdogs: 48M impressions, 3.9% engagement rate
  • Redwoods: 23M impressions, 6.0% engagement rate
  • Cannons: 18M impressions, 6.2% engagement rate

YouTube (Growth compared to 2020)

  • Total views: 2.8M (+70%)
  • Total hours watched: 251K (+88%)
  • Subscribers: +10.8K

Digital (Growth compared to 2020)

  • Pageviews: 10.3M (+43%)
  • New Users: 1.2M (+71%)

ABOUT PREMIER LACROSSE LEAGUE 

The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital, The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL was named Sports Breakthrough of the Year in 2020 by the Sports Business Journal and is distributed through an exclusive media-rights agreement with NBC Universal. In December 2020, the PLL and Major League Lacrosse (MLL) announced a merger with subsequent season operations and activities to formally exist under the PLL. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).

Share This With Friends