Small Business Saturday 2021: Help Them Stay Afloat In Livingston

LIVINGSTON, NJ — Small businesses have been hard hit by the coronavirus pandemic,
making Small Business Saturday in 2021 more vital than ever. This year, the local shopping event falls on Nov. 27, including in Livingston. On this day, participating businesses offer special deals.

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Independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants
and the like are facing unprecedented challenges due to coronavirus-related restrictions and shutdowns.

The list of Small Business Saturday participants continues to grow, despite the pandemic. More than a dozen businesses in the area have signed up.

Temporary closures, capacity restrictions, decreased demand for products and services and delays due to supply-chain issues have led to unprecedented challenges for small-business owners.

But the "Shop Small" movement continues amid these hardships.

"This holiday season looks a little different, but we can still share joy," American Express, which established Small Business Saturday in 2010, said for last year's event. "Shop small and support your favorite small businesses — both in store and online — all holiday season long."

Via American Express, here are just some of the area Small Business Saturday participants in Essex County so far:

• Sweet Basil's Cafe, 498 South Livingston Ave., Livingston
• Paul Miller Honda Gallery, 1170 Bloomfield Ave., West Caldwell
• Words Maplewood Bookstore, 179 Maplewood Ave., Maplewood
• Millburn Delicatessen 328 Millburn Ave., Millburn

Did we miss anyone? Leave a comment below!

SEE ALSO: Best Holiday Gifts For Everyone On Your List 2021

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