Meta Business Help Center

Create a business portfolio in Meta Business Suite and Business Manager

The Meta Business Account, sometimes called a Business Manager account, was renamed. It's now known as a business portfolio.

A business portfolio allows organizations to bring their Facebook Pages, Instagram accounts, ad accounts, product catalogs and other business assets together, so they can manage them from one place with business tools such as Meta Business Suite and Business Manager.

Before you begin

You must have a personal Facebook account. You'll use it to log into Meta Business Suite or Business Manager, where you can create your business portfolio.
You are allowed to create up to 2 business portfolios.

Create a business portfolio

To create a business portfolio:

Go to business.facebook.com in a desktop browser. You will also use this address to log into Meta Business Suite or Business Manager.

If you already have access to Meta Business Suite and Business Manager, you can also click the dropdown menu located at the top of the sidebar. Then skip to Step 4.
Click Create an account.
Log into your personal Facebook account. If you don’t have an account, click Create account to sign up for one.
Click Create an account.
Enter your business details.
- Business portfolio name. It should match the public name of your business or organization, since it will be visible across Meta. It can't contain special characters.
- Your name.
- Business email. Meta will use this email to contact you about your business. It won't be visible to your customers.
Click Submit or Create to create your portfolio. You’ll get an email asking to confirm your business email address.