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Terms in this set (45)
C.) Business marketing
(This is the definition of business marketing.)
(This is the definition of business marketing.)
_____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
A.) Secondary marketing
B.) Interactive marketing
C.) Business marketing
D.) High-level marketing
E.) Industrial marketing
A.) Secondary marketing
B.) Interactive marketing
C.) Business marketing
D.) High-level marketing
E.) Industrial marketing
A.) Intended use
(The key characteristic distinguishing business products from consumer products is intended use, not physical characteristics.)
(The key characteristic distinguishing business products from consumer products is intended use, not physical characteristics.)
A product is defined as a business product rather than a consumer good on the basis of its:
A.) Intended use
B.) Physical characteristics
C.) Price
D.) Distribution method
E.) Tangible attributes
A.) Intended use
B.) Physical characteristics
C.) Price
D.) Distribution method
E.) Tangible attributes
C.) Are used for personal consumption
(Intended use is the key factor in the classification of a business versus a personal good. Use for personal consumption classifies the good or service as a consumer product.)
(Intended use is the key factor in the classification of a business versus a personal good. Use for personal consumption classifies the good or service as a consumer product.)
Business marketing does NOT include goods and services that:
A.) Become part of another product
B.) Are used to manufacture other products
C.) Are used for personal consumption
D.) Facilitate the normal operations of an organization
E.) Are acquired for resale
A.) Become part of another product
B.) Are used to manufacture other products
C.) Are used for personal consumption
D.) Facilitate the normal operations of an organization
E.) Are acquired for resale
D. A librarian is purchasing books for the school's library
(When a product is bought for use in a business, it is a business product. All other choices reflect purchases for personal use, which would be part of the consumer market.)
(When a product is bought for use in a business, it is a business product. All other choices reflect purchases for personal use, which would be part of the consumer market.)
Which of the following is the best example of a sale that could only take place in the business market?
A.) A professor is purchasing a Mac to use at home
B.) A music store owner is ordering the newest Elvis Ultimate Live collection DVD for her mother
C.) A teen is purchasing ringtones to use on her phone
D.) A librarian is purchasing new books for the school's library
E.) All of these are examples of business sales
A.) A professor is purchasing a Mac to use at home
B.) A music store owner is ordering the newest Elvis Ultimate Live collection DVD for her mother
C.) A teen is purchasing ringtones to use on her phone
D.) A librarian is purchasing new books for the school's library
E.) All of these are examples of business sales
B.) Both business and consumer goods
(Products are classified as either business or consumer goods, based on the intended use of the product. Obviously, some of the mailboxes are sold for business use and some for personal use.)
(Products are classified as either business or consumer goods, based on the intended use of the product. Obviously, some of the mailboxes are sold for business use and some for personal use.)
The Solar Group, a Mississippi-based mailbox manufacturer, sells mailboxes to contractors who are building mega-subdivisions, to hardware stores, and directly to new homeowners. What kind of products is Solar Group selling?
A.) Business products only
B.) Both business and consumer goods
C.) Installations
D.) Consumer goods only
E.) Supplies
A.) Business products only
B.) Both business and consumer goods
C.) Installations
D.) Consumer goods only
E.) Supplies
E.) Stickiness
(By measuring the stickiness factor of a Web site before and after a design or function change, the marketer can quickly determine whether visitors embraced the change.)
(By measuring the stickiness factor of a Web site before and after a design or function change, the marketer can quickly determine whether visitors embraced the change.)
_____ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of visit times the number of pages viewed during each visit.
A.) Effective reach
B.) Effective frequency
C.) Gross rating points
D.) Interactiveness
E.) Stickiness
A.) Effective reach
B.) Effective frequency
C.) Gross rating points
D.) Interactiveness
E.) Stickiness
B.) Eliminate distributors
All of the following are current roles of the Internet in business marketing EXCEPT:
A.) Reduce costs
B.) Eliminate distributors
C.) Build channel partnerships and trust
D.) Brand building and development
E.) Integrate online and traditional media
A.) Reduce costs
B.) Eliminate distributors
C.) Build channel partnerships and trust
D.) Brand building and development
E.) Integrate online and traditional media
A.) Disintermediation
(This is the definition of disintermediation.)
(This is the definition of disintermediation.)
The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:
A.) Disintermediation
B.) Disassociation
C.) Unemcumbrance
D.) Demarketing
E.) Selective retention
A.) Disintermediation
B.) Disassociation
C.) Unemcumbrance
D.) Demarketing
E.) Selective retention
C. Disintermediation
(Disintermediation is the elimination of intermediaries from a marketing channel-- in this case, travel agents.)
(Disintermediation is the elimination of intermediaries from a marketing channel-- in this case, travel agents.)
Before toll-free telephone numbers and the Internet were used as commercial tools, passengers usually purchased airline tickets from travel agents. Travel agents no longer receive a commission from the airlines for selling tickets to consumers. This is an example of:
A.) Reintermediation
B.) Disassociation
C.) Disintermediation
D.) Discrimination
E.) Transference
A.) Reintermediation
B.) Disassociation
C.) Disintermediation
D.) Discrimination
E.) Transference
E.) Reintermediation
(This is the definition of reintermediation.)
(This is the definition of reintermediation.)
The reintroduction of an intermediary between producers and users is called:
A.) Disintermediation
B.) Reinstatement
C.) Selective retention
D.) Re-establishment
E.) Reintermediation
A.) Disintermediation
B.) Reinstatement
C.) Selective retention
D.) Re-establishment
E.) Reintermediation
C.) Strategic alliance
(This is the definition of a strategic alliance.)
(This is the definition of a strategic alliance.)
A cooperative agreement between business firms is called a:
A.) Shared capital contract
B.) Global partner developments strategy
C.) Strategic alliance
D.) Joint contract
E.) Comarketing effort
A.) Shared capital contract
B.) Global partner developments strategy
C.) Strategic alliance
D.) Joint contract
E.) Comarketing effort
D.) Strategic alliance
(A strategic alliance is a cooperative agreement between business firms.)
(A strategic alliance is a cooperative agreement between business firms.)
IBM and Cisco work together to provide banks with the products and services they need to manage their multiple locations. In other words, the two companies have joined in a:
A.) Retail cooperative
B.) Direct investment venture
C.) Transactional relationship
D.) Strategic alliance
E.) Synergistic relationship
A.) Retail cooperative
B.) Direct investment venture
C.) Transactional relationship
D.) Strategic alliance
E.) Synergistic relationship
C.) Strategic alliance
(A strategic alliance is a cooperative agreement between business firms.)
(A strategic alliance is a cooperative agreement between business firms.)
Sometimes a _____ is created for the purpose of sharing resources. This was why the Donnelly Corporation, a company that designs, manufactures, and markets automotive parts, joined with Applied Films Laboratory, Inc. to manufacture and supply the world market with coated glass for liquid crystal displays (LCDs).
A.) Shared capital contract
B.) Global partner development strategy
C.) Strategic alliance
D.) Cobranding effort
E.) Market cooperative
A.) Shared capital contract
B.) Global partner development strategy
C.) Strategic alliance
D.) Cobranding effort
E.) Market cooperative
E.) Relationship commitment
(Relationship commitment is a firm's belief that an ongoing relationship with another firm is so important that the relationship warrants maximum efforts at maintaining it indefinitely.)
(Relationship commitment is a firm's belief that an ongoing relationship with another firm is so important that the relationship warrants maximum efforts at maintaining it indefinitely.)
Which of the following means that a firm believes an ongoing relationship with some other firm is so important that it warrants maximum efforts at maintaining it indefinitely?
A.) Amae
B.) Trust
C.) Relationship quality
D.) Strategic alliance
E.) Relationship commitment
A.) Amae
B.) Trust
C.) Relationship quality
D.) Strategic alliance
E.) Relationship commitment
A.) Trust
(Trust is the condition that exists when one partner has confidence in an exchange partner's reliability and integrity.)
(Trust is the condition that exists when one partner has confidence in an exchange partner's reliability and integrity.)
DHL maintains a strategic alliance with UPS because it has confidence in UPS's reliability and integrity. This condition is referred to as:
A.) Trust
B.) Tomo
C.) Commitment
D.) Amae
E.) Reciprocity
A.) Trust
B.) Tomo
C.) Commitment
D.) Amae
E.) Reciprocity