You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re in the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the next normal in video entertainment, according to McKinsey experts and industry executives.

The view to 2030

“There’ll be a blurring of the lines between things we watch and things we play”

Hear four of McKinsey’s media and analytics experts describe the coming evolution of filmed entertainment and gaming. Jacomo Corbo, Jonathan Dunn, Tom Svrcek, and Kristi Tausk imagine what video entertainment could be like in 2030.
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