Use Your Phone To Virtually Place a $19,000 Grand Piano In Your Home
You can now test drive a virtual version of Roland's grand pianos in your home using augmented reality
If you've ever found yourself in the position of spending tens of thousands of dollars on a grand piano only to discover upon delivery that it doesn't fit in your one-bedroom apartment, you'll appreciate Roland's new augmented reality experience, which can put a virtual piano in your home so you can see how it fits in your space ahead of purchase.
Instead of burdening mobile devices with yet another app, Roland AR is a browser-based experience. While perusing the company's lineup of digital pianos (including the $19,000 GP-9M featuring keys that move while it's self-playing) on a phone or tablet, shoppers are given the option to "View In Your Home."
Using augmented reality, a 3D version of the piano in its selected color or finish will be digitally inserted into a live video feed from your device's camera, including real-time reflections of surrounding objects and occlusion where parts of the 3D model may be blocked by furniture in front of it. Users can walk around the piano to get a better idea of how it will look and fit in a space and even rotate and reposition the 3D piano in real time.
The idea is for consumers to truly understand what they're getting into before a 400+ pound instrument arrives at their front door.
For now, the Roland AR experience is limited to the company's floor-standing models of digital pianos. Those hoping to experience the company's more portable keyboard offerings, or other digital instruments, will need to instead visit a local dealer.