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Assistant Vice President - Programming Strategy

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012708 Location Hyderabad, Telangana, India Business Star Date posted Sep. 28, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

CONTEXT

Key aspect in television broadcasting is understanding the audience pulse and providing the content they love, content strategy, staying ahead of competition and strategic thinking for content planning, placement & promotion.  This is a strategic lead role for the Content Strategy, Planning, Research, Consumer Insights and Programming Strategy. The role is responsible for making plans & strategies for the channel basis various Quantitative & Qualitative Inputs. The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights in to consumer behavior and data analysis.  

At Star Maa network, we are looking for a deeply passionate and enthusiastic person who can help drive the leadership agenda of the cluster and lead the content strategy and consumer insight teams from the front for the 3 genres - GEC, Movies and Music.

KEY RESPONSIBILITIES

  • Develop a deep understanding of our target consumers.
  • Follow and highlight macro trends on the consumer landscape and uncover consumer-level business drivers.
  • Be the evangelist for consumer insight mining – Use quantitative like BARC, Zapr, Adex, Hotstar data and ad hoc studies plus conduct extensive qualitative & digital insight projects
  • Blend the insights with data and make strategic content decisions to feed in to content making
  • Build a scientific approach to the planning on the channel for FPC and promos
  • Drive the day-to-day channel operation of FPC planning and promotion planning

PERFORMANCE MEASURES

  • Translating great insights to great strategy which results in real impact to the business.
  • Providing strategic direction to drive outcomes including introducing new approaches, solutions and enabling technology.
  • Market share
  • Overall GRPs in each of the genres
  • A glitch free execution of the processes
  • Delivering ROI on promos and FPC plans

 QUALIFICATION

  • Graduate or post graduate

KNOWLEDGE AND SKILLS

  • 12-15 years of hands-on experience in Consumer research & Insights/ Media Planning
  • Robust presentation skills to help sell the strategy to all stake holders
  • Strong analytical and critical thinking skills. Strategic Planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximise resonance with target audiences.
  • Understand regional language (Telugu) and culture of the land
  • Demonstrated ability to prioritize, self-start and contribute

PERSONAL ATTRIBUTES

  • Challenger attitude while being a leader
  • Seamless collaborator

ABOUT STAR

About Star India:

Star India has defined the Indian media landscape for more than 30 years, and today is one of the

country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India

and over 100 other countries.

Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and

lifestyle content across eight languages. The network generates over 20,000 hours of content every year

and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. 

The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home

to a number of leading domestic and international sports and is making quantum leaps in transforming

sports in the country, helping India become a multi-sporting nation.

Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch

their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the

 widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and

Movies  in 8 languages, regional and national News, and coverage of every major global sporting

event, including the IPL.

The company is present in the Indian movie production and distribution space through Fox Star Studios.

The studios is also responsible for the marketing and distribution of its Hollywood slate in the country.

For more details visit us at http://www.startv.com/

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star, which is part of a business segment we call Star.

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