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Tumblr Logo, 2007–2013 - Fonts In Use
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Tumblr Logo, 2007–2013
Contributed by Stephen Coles on Dec 3rd, 2013. Artwork published in
From 2007 to 2013, the logo for blogging platform Tumblr was Bookman Old Stylewith very little adjustment. Considering that Bookman dates back to 1860, the mark looked remarkably contemporary. The glassy fill and occassional bubbly outline had something to do with that, but even without the effects it felt pretty fresh. Chalk it up to a super-tight, all-lowercase setting.
Around the time of their Yahoo! acquisition in mid-2013, the company refined its logo, redrawing the letters for an even tighter, more customized fit. The ‘t’ was narrowed, the ‘u’ lost its leading serif, the arm of the ‘r’ extends just a bit further, and the ‘u’ and ‘m’ curves were given a smoother connection to the stems, resulting in rounder (perhaps friendlier) counter shapes.
Great to see a brand with coherent uses of its typeface. But I not sure about the lost of serif on /u. This kind of contemporary trick doesn’t fit with this type (i think).
1 Comment on “Tumblr Logo, 2007–2013”
Great to see a brand with coherent uses of its typeface. But I not sure about the lost of serif on /u. This kind of contemporary trick doesn’t fit with this type (i think).