In the era of direct-to-consumer disruption, any brand can claim its product is different.
Away, for example, launched a suitcase it said would revolutionize travel. In the end, it was stilla suitcase, albeit a sleek option with portable battery stowed inside beneath its handle. When UntuckIt launched its line of dress shirts designed to be worn, well, untucked, the brand presented a shirt that solved a problem few people actually needed solving. It didn’t change menswear, but it did convince consumers the shirts they already owned weren’t up to snuff.
Which brings us to True Classic Tees, an online-only brand that sells t-shirts and polos, which it markets on the premise that the other t-shirts you’ve been wearing your whole life don’t quite fit right. In its popular (albeit polarizing) made-for-televised-sports adverts, shredded actors point out that their dad-bod friend isn’t fat per se, he’s just betrayed by his clothing.
So how do the brand’s t-shirts really stack up? Do they really make every guy look better? I tried them to find out.
To learn more about our testing methodology and how we evaluate products, head here.
Are True Classic Tees Worth It?
True Classic Tees Crew Neck (6-pack)
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$149.94 (47% off)
Pros
- Great value for price
- Durable thanks to cotton and polyester combo
- Comfortable: soft fabric and screen-printed tag
- Available in a lot of colors
Cons
- Inconsistent fit and manufacturing
- Shrinks in the wash