Shop the TODAY Show: Find products seen on the show | TODAY
IE 11 is not supported. For an optimal experience visit our site on another browser.

Try these stylist-approved hair trends: Cowgirl curls, '90s blowout and more

Shop the Show

Saw it on TODAY? You’ll find it here. The segments are listed in order of when they aired.

Go back to Shop TODAY

5 customer-loved must-haves for spring — starting at $7

Target’s version of 'The Tortured Poets Department' contains two intimate poems: Read them here

Jenna's Bookshop: A bedside book holder, literary locket and more

Shop TODAY Travel Gear Awards winners: 18 must-haves for your next getaway

TODAY earns a commission on purchases through these links.

Lanzom Panama Sun Hat

Winner: Best packable hat

$24.99

$35.99

Amazon

Soma Everstretch Relaxed Travel Bra Dress

Winner: Best travel dress. Take 50% off, no code required, now through April 20.

$110.00

Soma

Reef Cushion Vista Hi

Winner: Best budget sandals. Take 30% off all Vista Hi sandals with code TODAY at Reef through April 25.

$49.00

$70.00

Reef

$64.95

Amazon

$64.95

Zappos

Halfday The Garment Duffel

Winner: Most innovative carry-on. Take 30% off with code TODAY at Halfday.

$73.50

$98.00

Halfday

$98.00

Bespoke Post

Twelve South AirFly Pro in Black

Winner: Best in-flight must-have. Take 25% off with code TODAY at Twelve South's website.

$41.25

$54.99

Twelve South

$54.99

Amazon

Uniqlo Ultra Stretch Airism Jogger Pants

Winner: Best unisex jogger/travel pant

$29.90

$39.90

Uniqlo

Uniqlo Ultra Stretch Dry-Ex Jogger Pants

Winner: Best budget men's joggers

$29.90

$39.90

Uniqlo

Wrangler 20-Inch Rolling Carry-On

Winner: Best budget carry-on

$40.00

Amazon

Etekcity EL11 Luggage Scale

Winner: Best flight essential

$10.99

Amazon

$10.99

Etekcity

Bagsmart Bonchemin The Space Saver Toiletry Bag

Winner: Best budget toiletry bag. Take 30% off with code TODAY at Bagsmart, now through April 22.

$24.99

Bagsmart

$22.99

Amazon

$22.99

$39.99

Walmart

Veger Portable Wall Plug Charger With Built-In Cables

Winner: Best portable charger

$25.99

$36.99

Amazon

Travelrest All-in-One Ultimate Travel Pillow

Winner: Best travel pillow

$29.99

$39.99

Amazon

$29.95

Walmart

$39.95

Travelrest

5 books to read after "The Husbands," according to author Holly Gramazio

Amazon Bestsellers: Shop spring beauty finds under $25

Spring trend report: Dry skin solutions and affordable midi dresses, more- starting at $9

Bobbie Thomas shares 15 of her favorite foundations for everyone

The 22 best sneakers that go with everything, according to an expert

Innovative products that earned high remarks during Shop TODAY’s 2024 Travel Gear Awards

Experts say you should wash your pajamas more regularly than you think — here’s why

Give your spring wardrobe a boost! Amazon picks from $10

What to read this April, according to author Isaac Fitzgerald

22 comfortable and flattering one-piece swimsuits to shop

Real Simple Smart Beauty Awards: 6 winners to shop right now

Spring sheet-pan dinners: Stuffed chicken breasts and more

Solve annoying problems with these smart solutions — from $12

5 genius solutions for around the house — starting at $8

The votes are in! Shop spring All Star winners, up to 30% off

All of Jenna Bush Hager's Read With Jenna book club picks

Shop NewBeauty's Beauty Awards winners — from $13

6 expert-approved spring fashion trends to try right now

Skip the gift card: 61 unique gift ideas for everyone on your list — starting at $9

18 unique kitchen gadgets and tools — starting at $7

19 denim jackets perfect for layering, office outfits and more

You can still catch spring deals at Amazon! 41 deals worth shopping — up to 50% off

Amazon bestsellers to upgrade your cleaning routine, bras and more

Jenna’s Bookshop: Latino-owned brands, spring fashion and more

34 travel-sized beauty products for your next getaway

Hoda and Jenna share their 'Faves & Finds'

The 6 beauty trends for spring, according to an expert

Customers love these affordable Amazon bestsellers — from $9

Author Allison Pataki shares female-forward reads for Women's History Month

Celebrate Pi Day with 6 pie-inspired food and drinks from small businesses

The best bedding for a good night's sleep, according to Good Housekeeping

No elbow grease required — these 6 products make spring cleaning a breeze, starting at $12

The best spring reads, according to bestselling authors Isaac Fitzgerald and Jasmine Guillory

Say goodbye to 'Coastal Grandma' — 'Eclectic Grandpa' is the newest style taking over

11 products to solve rough skin, dark spots and other common beauty issues

Craig Melvin creates TODAY tie and sock set in honor of late brother: How to buy it

Limited on storage? Shop 8 essentials that will maximize your space, on every budget

Transform how you sleep — shop 5 Real Simple Sleep Award winners, plus other sleep essentials

Skin care routines aren’t just for your face — shop body care basics that’ll revive your skin from head to toe

You snooze, you save! These Presidents Day mattress deals are still as low as ever (up to 56% off) — but not for long

Jenna Bush Hager says her April 2024 book club pick is 'equal parts humor and love story'

RWJ march book pikcs

Jenna Bush Hager has two March 2024 Read With Jenna picks

Jenna's Bookshop: Jenna's favorite candle scent, a custom cat dish and more

Jenna’s Bookshop: A floral Kindle case and other nature-inspired gifts

Jenna says her February 2024 Read With Jenna pick is ‘perfect’ for Valentine’s Day

5 books like 'The Waters,' according to author Bonnie Jo Campbell

Read With Jenna says her January 2024 pick is 'magical' and 'mystical'

6 books to read after 'We Must Not Think of Ourselves', according to author Lauren Grodstein

Jenna’s Bookshop: A 'reading is sexy' pillow, mood lighting and more bookish gifts

Ann Napolitano’s first novel was out of print. Readers demanded it come back

Looking for a book you saw on TODAY?

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.