Things to do in Santa Barbara

Find and book activities, attractions and tours
Photo provided by Santa Barbara Conference & Visitors Bureau and Film Commission/Jay Sinclair

Santa Barbara Attractions

Perched along the California coast between the Pacific Ocean and Los Padres National Forest, Santa Barbara enjoys an ideal location. Whether you are on the hunt for new outdoor activities or a palate-pleasing meal, there are things to do in Santa Barbara that will fit nicely on your travel itinerary. The region is also renowned for its wine, beach activities, and quaint neighborhoods. With a relatively small population and a boatload of charm, this Southern California destination is a perfect fit for nearly any type of traveler.


Explore thousands of experiences from activities and attractions to day tours and transfer.

Skip the line- book tickets online in minutes to top attractions with free cancellation on many activities.

One Key members save 10% or more on select activities, hotels, cars and vacation rentals.


Most popular activities in Santa Barbara