peter thomas roth makeup tiktok orig_00004201.png
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50 million views later, one TikTok made this eye cream sell out
Peter Thomas Roth's cosmetic products began selling out after a viral TikTok video showing someone using the product racked up nearly 50 million views. Roth tells CNN Business's Alison Kosik how the power of social media helped drive sales.
02:01 - Source: CNN Business
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