Spirit Halloween

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Spirit Halloween LLC
Company typeSubsidiary
Founded1983; 41 years ago (1983)
FounderJoseph Marver
HeadquartersEgg Harbor Township, New Jersey, U.S.
Number of locations
1,400+ (only during fall)
Area served
North America
Products
OwnerSpencer Gifts
Websitewww.spirithalloween.com Edit this at Wikidata

Spirit Halloween, LLC is an American seasonal retailer that supplies Halloween decorations, costumes, props and accessories. It is the USA's largest Halloween retailer.[1] It is currently owned by Spencer Gifts. It was founded in 1983 and began in the Castro Valley "Village Shopping Center" in the San Francisco East Bay Area, California, and has headquarters in Egg Harbor Township, New Jersey.[2] In 1999, the store had 60 seasonal locations.[3][4] Today, the pop-up retailer opens over a thousand locations across the United States and Canada each Halloween season.

Business operations[edit]

The interior of a Spirit Halloween location, showcasing various Halloween costumes and accessories for sale

During the Halloween season, Spirit operates over 1,400 store locations in North America.[5] The Spirit Halloween website is open year-round, offering its in-store products online. The store carries decor manufactured by Gemmy, Tekky Design, Yu Jun, Seasonal Visions International, Crazy Create, NewRaySun, PartyTime Costume, Seasons USA, Morbid Enterprises, Pan Asian Creations and more. Many decorations are exclusive to Spirit.

In early summer Spirit Halloween typically puts out teaser videos on social media and YouTube to create excitement for new items. A few days later the videos are followed by another one officially revealing and announcing the item.[6]

The retailer makes use of vacant retail space. The stores typically operate for 60 to 90 days, opening sometime in early to mid-August and usually closing two or three days after Halloween.[2][5][7]

Spirit Halloween's start[edit]

Joe Marver created the Spirit Halloween business model, a pop-up store catering to Halloween revelers.[8] Starting with his first pop-up location in the Castro Valley Mall in 1984,[2][9] he grew Spirit Halloween to 60 seasonal stores nationwide[10] before it was acquired in 1999. His approach to short-term leases, locations, and the stocking of widely varied merchandise was novel in the Halloween retail sector.

Today, the Spirit Halloween network of pop-up stores is bigger than any other specialty retailer in the category, with new ownership expanding Marver's original concept to more than 1,100 locations across North America. Spirit Halloween serves a Halloween consumer market estimated at $8.4 billion yearly, according to the National Retail Federation.[9] Despite online shopping creating challenges for brick and mortar stores, Spirit thrives with in person purchases-possibly due to its relatively lower overhead with seasonal rentals of the physical spaces.

Spirit of Children[edit]

In 2006, Spirit launched a program called Spirit of Children to raise money in-store for children's hospitals. The program annually celebrates Halloween at hospital locations, supplying costumes and decorations for the events. Since 2007, Spirit of Children has raised over $29 million in donations.[11]

Health Canada recall[edit]

On October 21, 2016, Health Canada recalled eight products from Spirit Halloween, for fire hazards and choking hazards.[12] Despite promising to cease sales, Health Canada visited 45 stores across Canada and found that 23 stores continued to sell products that had been recalled.[13]

Film[edit]

Main article: Spirit Halloween: The Movie

On April 11, 2022, it was announced that a film adaptation starring Christopher Lloyd and Rachael Leigh Cook was in development, with Strike Back Studios, Hideout Pictures, Particular Crowd and Film Mode Entertainment as co-producers, David Boag directing in his feature directorial debut, and Billie Bates writing.[14] On July 31, 2022, the first teaser was released.[15] The film was shot in Rome, Georgia and Nashville, Tennessee.[16] The film was released theatrically on September 30, 2022, before being released on video-on-demand (VOD) platforms on October 11, 2022.

See also[edit]

References[edit]

  1. ^ INFORMER Staff (2021-10-13). "Spirit Halloween scares up business in Derby". Archived from the original on 2021-10-31. Retrieved 2021-10-31.
  2. ^ a b c Biron, Bethany (2021-10-28). "The rise of Spirit Halloween: How the Spencer Gifts-owned chain took over American strip malls and turned itself into a meme of the Retail Apocalypse". Business Insider. Archived from the original on 2021-10-30. Retrieved 2021-10-31.
  3. ^ Trevision, Catherine (October 22, 2000). "Temporary retailers fight over space as holidays approach". Archived from the original on March 3, 2016. Retrieved May 6, 2016.
  4. ^ "Company Information: About Spirit Halloween". Archived from the original on April 8, 2016. Retrieved May 6, 2016.
  5. ^ a b Saldana, Sean (2021-10-05). "It's spooky how fast Spirit Halloween stores pop up. Here's how the retailer does it". Archived from the original on 2021-10-31. Retrieved 2021-10-31.
  6. ^ "Menacing Molly Swings By For Halloween 2017 | AnimatronicHalloween.com". Archived from the original on September 24, 2020. Retrieved Sep 3, 2020.
  7. ^ Valle, Gaby Del (2018-10-25). "What happens to Halloween pop-up shops after the holiday has passed?". Vox. Archived from the original on 2021-10-31. Retrieved 2021-10-31.
  8. ^ "Halloween Fun for Grown-Ups" Archived 2017-02-28 at the Wayback Machine, CBS News, October 27, 2003.
  9. ^ a b Clark, Patrick; Mosendz, Polly (2016-10-27). "How Halloween Stores Conquered America". Bloomberg. Archived from the original on 2019-05-07. Retrieved 2019-02-13.
  10. ^ "Halloween’s Big Business at Boo-tiques" Archived 2017-02-28 at the Wayback Machine, Los Angeles Times, October 24, 2000.
  11. ^ "The Heart of Spirit Halloween:About Spirit of Children". Archived from the original on March 22, 2016. Retrieved May 6, 2016.
  12. ^ Stranges, Casy (October 24, 2016). "Health Canada Issues Recall For Spirit Halloween Items". CBC. Archived from the original on October 26, 2022.
  13. ^ "Health Canada warns of some dangerous Halloween products sold by Spirit Halloween". healthycanadians.gc.ca. Archived from the original on 2020-10-27. Retrieved 2020-10-24.
  14. ^ Yossman, K.J. (April 11, 2022). "Spirit Halloween Store Film in the Works Starring Christopher Lloyd, Rachael Leigh Cook (Exclusive)". Variety. Archived from the original on April 12, 2022. Retrieved April 12, 2022.
  15. ^ "Spirit Halloween: The Movie - Teaser Trailer". YouTube. Strike Back Studios. Archived from the original on 1 August 2022. Retrieved 1 August 2022.
  16. ^ Kuperinsky, Amy (July 30, 2022). "First look at Spirit Halloween movie comes to N.J. flagship store. Christopher Lloyd haunts strip mall". NJ.com. Archived from the original on August 19, 2022. Retrieved August 2, 2022.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Spirit_Halloween&oldid=1209771360"