Statistics and Facts for Online Dating - Dating Sites Reviews

Online Dating Statistics & Facts

The following pages are an attempt by me to organize the vast majority of online dating related statistics and facts available on the Internet. Almost every week there seems to be a new report or study produced that tries to top the last one. While statistics can be spun to make almost anything look good, I've tried to report just the basic facts. The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages (including media packages), the actual dating service website (or their parent company website), and multiple website measurement services.

I've decided to organize the statistics and facts into two main areas. The first which starts on this page will deal with the general online dating industry as a whole. This section also includes any relevant facts about dating, relationships, and marriage that I thought would be of interest to the dating industry. The second part is for actual dating services (this includes dating sites and dating apps). In the contents below you will find them divided up accordingly. Each service has their own page.

Please note that the information is also sorted by year but this is the year the information was published and not always the year the information is for. If this is the case then, the date will be noted.

This is an ongoing project that I plan to add to regularly. If you have any questions or wish to include some information please contact us.


If you would like to find out more about the history of matchmaking from the 1600's which was the start of personal ads in newspapers, up to the 1960's when the first computer was used and beyond, you may want to check out our essay on The History of Online Dating.


Online Dating Industry

Online Dating Services

  • Bumble Inc - Majority stake owned by Blackstone - May include info about their specific dating brands
    • Badoo - Owned by Bumble Inc.
    • Bumble - Owned by Bumble Trading Inc.
  • Coffee Meets Bagel - Owned by Coffee Meets Bagel/SOMA Central
  • FriendFinder Networks - Owned by FriendFinder Networks Inc. - Includes information about all FriendFinder brands
  • Facebook - Owned by Facebook Inc.
  • Grindr - Owned by Grindr LLC (which is owned by Kunlun Group)
  • Happn - Owned by FTW & Co
  • Match Group - Owned by IAC (InterActiveCorp) - May include info about their specific dating brands
    • Chemistry - Owned by Match Group Inc.
    • Hinge - Owned by Hinge Inc. (which is owned by Match Group Inc.)
    • - Owned by Match Group Inc.
    • OkCupid - Owned by Match Group Inc.
    • (Plenty Of Fish) - Owned by Plentyoffish Media Inc. (which is owned by Match Group Inc.)
    • Tinder - Majority stake owned by Match Group Inc.
  • Parship Group - Owned by NuCom Group (which is owned by ProSiebenSat.1 Media SE) - May include info about their specific dating brands
    • eHarmony - Owned by Parship Group. (which is owned by NuCom Group)
  • Spark Networks SE - May include info about their specific dating brands
    • Christian Mingle - Owned by Spark Networks SE
    • JDate - Owned by Spark Networks SE
    • Zoosk - Owned by Zoosk Inc. (which is owned by Spark Networks SE)
  • The Meet Group - Owned by NuCom Group (which is owned by ProSiebenSat.1 Media SE) - Includes information about all The Meet Group brands

Out of Business

  • - Owned by Avalanche, LLC - Includes information about and Amor
  • Yahoo! Personals - Owned by Yahoo Inc. (partnered now with

Summary of Popular Online Dating Statistics

Industry Started:
First online dating site domain was registered in 1995 (see The History of Online Dating)
Industry Revenue:
$3 billion (2018 North America) [2018 #21] - $6.7 billion (2018 Global) [2020 #23]
Number Of Services:
Estimated 2,000 in North America and 8,000 worldwide [2019 #11]
Number Of Users:
59 million who on average use 2.4 different dating services each (2017, US only [2018 #15])
Online dating is responsible for how 40% of hetrerosexual couples met (2017, US only [2019 #32])
Gender Ratio:
40% Female : 60% Male (average) [2018 #25]
Most Popular Dating Services:
Tinder (42%), Match (32%), Plenty of Fish (26%) and OkCupid (25%) (2017, US only [2018 #15])

General Online Dating Industry


  • General Information
    • Users are sharing when they have received the COVID-19 vaccine on their dating profile in the hope of capturing more matches. [5]
    • 91% of college students use dating apps to meet people. [7]
    • 42 percent of users surveyed said they would cancel a date with someone who didn’t want to take the vaccine. [9]
    • 137 percent increase in mentions of “vaccine” in user profiles around the world since January. [10]
    • 60% of female online dating users younger than 35 said that they had continued to be contacted by people they met even after they told them they weren’t interested. 57% said they had been sent a sexually explicit message without being asked or giving their consent. [12]
  • United States
    • Dating app users are purposely matching with Trump supporters to identify participants in the attack on the U.S. Capitol, and then turning them into the FBI. [4]
    • The Judiciary Committee in the Utah House of Representatives passed a bill that allows people to search the legal records of anyone they meet online. It will use a service called Xchange. [7]
    • 2020 was a Record Year for Online Dating Scammers. The FTC Reports found: [8]
      • The total amount of stolen funds on dating apps in 2020 was estimated to be $304 million, or about $2,500 per victim (which is around 121 thousand victims). This was double the amount stolen from dating app users in 2019.
      • Reports from victims aged 20-29 doubled over the past year, while people 40 to 69 were the most likely to report being scammed. Those 70 and older reported the highest individual losses, averaging about $9,475 per person.
      • The type of scams varied, with some scammers actually sending money to targets and asking them to return it or send to someone else. As it turned out, they were laundering the money, most often from stolen unemployment benefits. Requests for gift cards and wire transfers were also a popular way to extract money from victims, with scammers claiming they needed the money for medical expenses.
    • Governor Doug Ducey of Arizona signed into law a bill that requires online dating companies to inform their users when they have communicated with potential scammers. [13]
    • The total amount of stolen funds in the US on dating apps in 2020 was estimated to be $304 million, or about $2,500 per victim. This was double the amount stolen from dating app users in 2019. [13]
  • United Kingdom
    • Bumble recently conducted a survey of 1,003 U.K. residents and found that 23% of participants had been body-shamed on a dating app or social media. [6]
    • In the U.K., August 1st is predicted to be the most popular day to schedule a date in 2021, thanks to the rollout of the vaccines for COVID-19. [9]
  • Japan
    • About 25 of Japan’s 47 prefectures offer state-run dating services where people complete basic profile information and are given a list of people who match their criteria. [2]
    • Japan's Cabinet Office is asking for budget approval for a new dating service that is driven by artificial intelligence. [2]
    • The number of annual marriages in Japan fell to 600,000 in 2019, down from about 800,000 in 2000. They also have one of the lowest birth rates in the world, with not enough babies to replace an aging population. The country has the highest percentage of people over 65 of any country in the world. [2]
  • India
    • Lamour was the most downloaded dating app in India in 2019, gathering 14 million users in the first six months. [11]
  • Dating, Relationships & Marriage
    • In a 2021 Switzerland study about long-term relationships and of those people who use dating apps found: [1]
      • People do use dating apps to find long-term relationships and those that do usually have a higher level of commitment.
      • People who had met over a dating app were more likely to live together than others who met offline.
      • Women who met their partner over a dating app are more likely to want a child within the next three years compared to those who met their partners offline.
    • An endless stream of profiles increases feelings of dissatisfaction, which in turn causes them to reject even more potential dates, and become more pessimistic about being chosen themselves. This happens more with women than men. [3]


  1. Couples Use Dating Apps to Find Long-Term Relationships, Study Finds
  2. Japanese Government Looking to Fund AI Dating Service
  3. New study finds that too much swiping can cultivate a rejection mindset
  4. DC Bumble Users are Using the App to Turn in Capitol Rioters
  5. Users Adding Vaccination Status to Online Profiles
  6. Bumble to Ban Users Who Body-Shame on the App
  7. Utah House Committee Passes Bill to Make Online Dating Safer
  8. FTC Reports 2020 a Record Year for Online Dating Scammers
  9. August 1 Set to Be the Most Popular Dating Day in the UK
  10. New Data Shows Getting Vaccinated Sparks More Interest on Dating Apps
  11. Chinese Dating App Lamour Takes off in India With Mixed Reviews
  12. Tinder to Offer Background Checks for Dates
  13. Arizona Governor Signs Online Dating Bill Into Law


  • General Information
    • Tinder ranks as the number one non-gaming app in 2019 in terms of total revenue. [1]
    • Facebook ranked as the number one downloaded app in 2019. The top 3 actually are owned by Facebook including Facebook Messenger at number 2, and WhatsApp at number 3. [1]
    • In a study of the popularity of online dating and how singles want to meet it was found: [2]
      • 7 in 10 couples found each other online and not in real life.
      • 75% of singles rather meet their match in real life than on a dating service.
      • On average someone who is single only approaches someone they’re interested in offline once every 2.4 years. Only 3 in 10 singles said they had been approached by someone in the last 3 months.
    • In a survey of the use of dating apps during the Coronavirus outbreak it was found: [5]
      • There is a spike in dating app activity among users in countries around the world as the Coronavirus becomes widespread.
      • 60% of those surveyed were already using dating apps before the pandemic was declared.
      • 82% of singles are turning online as they self-quarantine in their homes.
      • 50% of daters said that they would be interested in conducting online dates to get to know people they’ve met online to avoid spreading or catching the virus.
      • 30% of those surveyed said that they are going to just stick with messaging and chatting with matches using their dating apps until they are able to meet up in person.
      • 5% of singles reported that they are going to stop dating altogether until the virus passes.
    • Despite this uptick in dating service usage during the pandemic, dating app revenue is on its way down. It’s likely that in-app virtual dating features will not only stick around and may become another valuable revenue stream. [8]
    • What is the preferred method of communicating to get to know someone on a dating service: [9]
      • 51% rather send text messages.
      • 26% like to video chat.
      • 17% want to talk on the phone.
      • 6% rather wait until after the pandemic.
    • What is the preferred Virtual Date activity: [9]
      • 31% shared activities like a game.
      • 29% want to have drinks or dinner.
      • 25% rather just chat.
      • 15% said watch a movie or TV show.
    • In a survey from Hinge about video chatting and Covid-19 it was found: [11]
      • 85% consider video chats a good way to get to know someone rather than meeting in person first.
      • 52% said they would continue to use video chatting even after the threat of contracting COVID-19 passes.
      • 63% said they felt a growing connection with someone they met over a video chat, with a third of those considering being exclusive with the person.
    • A study by Cornell University looked at 25 popular dating apps and deduced that race was “innately entwined in their tech” because the apps’ algorithms worked to identify a user’s preferred ethnicity through the choices they made on the app and who they tended to message. [12]
    • 26% from a survey said that dating apps have helped them with their confidence and to feel more desirable, compared to 18% who said they felt less desirable and less confident. [14]
    • Tinder topped the non-gaming app list for revenue earned by apps across all platforms for the first half of 2020. This is followed by YouTube, TikTok, Tencent, and then in 5th Netflix. [15]
    • The Pakistan Telecommunication Authority has blocked Tinder, Grindr, Tagged, Skout, and SayHi on the grounds of having “indecent and immoral content”. [19]
    • The global dating market is expected to grow to $9.9 billion by 2026. This is up from $6.7 billion in 2018. This is an compound annual growth rate of 5.2%. The North American market will be responsible for 37% of this growth. [23]
    • RAINN says that about 40 million people in the U.S. use online dating platforms, and sexual violence is a pervasive problem. [26]
  • United States
    • A committee from the U.S. House of Representatives is investigating popular dating apps following a report that found underage users and sex offenders were using the apps. Letters where sent out to the companies asking for information on users ages, procedures for verifying ages, and any complaints about assaults, rape or the use of the services by minors. [3]
    • The U.S. government is cracking down on potential online security risks by banning dating, gaming and bitcoin mining apps from phones issued to those serving in the Military. [17]
    • Campaign staffers working for Democratic candidates were warned that they could be targeted by bad actors through dating apps. [18]
  • United Kingdom
    • More than 600 reports of fraud on dating services by members to other members were reported during June, July and August. This is up 26% compared to last year where the average was 400 per month. [21]
    • Over the past year victims of fraud by members of dating apps lost over 66 million pounds. [21]
    • 21% of singles are looking to find partners now (Oct) as potential lockdowns loom. 40% of those looking to couple up will do so because they spent the previous lockdown alone. [24]
    • 18% are looking to move in with a partner to escape their current living situation. [24]
  • Dating, Relationships & Marriage
    • In a 2020 study of the happiness of American couples it was found: [4]
      • 82% of Americans are happy in their relationships.
      • 78% of couples who have sex monthly and 66% who have sex a few times per year are less happy than their counterparts.
      • Couples in 2020 are significantly more likely than couples in 2019 to argue about politics at least once per week.
      • Women are more likely than men to be concerned about climate change and terrorism, while men are more concerned about an economic crisis and epidemics.
      • Men are 9% happier than women in their relationships.
      • 73% of men want to spend the rest of their lives together with their partners.
    • In a survey from Bumble about dating and Covid-19 it was found: [10]
      • 80% of singles in the U.S. are open to meeting a match in person rather than going on a virtual date.
      • 44% are confused as to what will be acceptable when dating in the “new normal”. They are not sure what dating will look like after COVID.
      • 60% of singles said that if they are forced through another lockdown, they want to find a quarantine buddy so they can shelter together the next time around.
    • In a survey from eHarmony about relationships during Covid-19 it was found: [13]
      • 63% of respondents say their relationship feels stronger after quarantining together, and 58% say they know they want to be with their partner forever.
      • 36% of respondents agreed that two months in quarantine felt like the equivalent of two years of being in a committed relationship.
      • 36% said they have reached relationship milestones like moving in together much more quickly than they would have without the lockdown.
      • Turbo charged relationships (Partnerships formed in quarantine) led 23% of respondents to agree that they have had more sex, 28% said they had better communication, and 18% said they had shared passions with their partners.
      • 14% of couples said quarantine made them realize their relationships were over.
    • 60% of daters said they want to ease back into the dating scene slowly and remain cautious. [14]
    • 27% of men admitted to breaking lockdown restrictions to have sex, as opposed to only 11% of women who did this. [14]
    • 93% of singles want someone to fall in love with them for who they are, not what they look like. 90% of daters feel that chemistry, not attractiveness, is more important to long-term relationship success. [16]
    • 63% of those in a survey admitted to ghosting people before the pandemic. Only 36% admit to ghosting someone during the pandemic. [20]
    • In a study of Singles in American it was found: [22]
      • 59% of daters were considering a wider range of potential partners and 55% were fast tracking their new relationships compared to before the pandemic.
      • 75% of daters felt that it was important that their dates share their political affiliations. This is up 25% when compared to 3 years ago.
    • A study by Bumble found 40% of singles admitted they no longer knew how to date in person, and 2/3 of respondents said navigating the COVID dating landscape made them uncomfortable. [25]


  1. Tinder Leads For Consumer Spending on Non Gaming Apps in 2019
  2. Survey: Despite The Popularity Of Online Dating, 75% Of Singles Want To Meet IRL
  3. Dating Apps Face Investigation by US House of Representatives Over Safety Issues
  4. eHarmony’s Third Annual Happiness Index Reveals What’s Keeping American Couples Together In 2020
  5. Daters Overwhelmingly Turning to Apps Amid Coronavirus Outbreak
  6. Most Online Daters Have a Positive Experience According to New Pew Study
  7. Global Dating App Usage Increases 82% During Pandemic
  8. How Coronavirus is Changing Dating Apps
  9. OkCupid Sees Surge of Usage Around the World                   
  10. People Navigating Dating as Cities Slowly Re-Open
  11. Hinge to Offer In-App Video Chats and New Research from Hinge Labs
  12. Protests Cause Dating Apps to Question Ethnicity Filters
  13. eHarmony Finds Quarantine Had a Positive Effect on Relationships
  14. Majority of Daters Want to Meet in Person, But Remain Cautious
  15. App Industry Led by Tinder Tops $50B in Revenue for First Half of 2020
  16. Plenty of Fish Adds a New Blind Date Game to its Platform
  17. U.S. Government Bans Dating, Gaming and Bitcoin Apps from Military-Issued Phones
  18. Democratic Campaign Staffers Warned They Could Be Targets on Dating Apps
  19. Pakistan Bans Dating Apps Tinder and Grindr For “Indecent Content” 
  20. Hinge Study Finds Ghosting is in Decline
  21. UK Dating App Scams Increased During Pandemic
  22. Match Study Shows That Most Daters are Looking for Partners in Love and Politics
  23. Global Dating App Market Set to Grow to $9.9 Billion by 2026
  24. eHarmony Says Singles Looking for Partners Before Next COVID Lockdown
  25. Bumble Offers a How To Guide for Dating in 2021
  26. Match Group Partners with RAINN and Announces New Safety Feature


  • General Information
    • Research has shown over the years that the first Sunday of January (this year it is Jan 6) )is generally the busiest day for online dating. More people are also motivated to find love thanks to New Year’s resolutions (and the cold weather). [2]
    • Around the world 600 million singles have access to the Internet. 400 million of these have never used a dating app. [5]
    • There were 500 million singles globally online in 2017 and that number is expected to hit 670 million by the end of this year. [6]
    • In 2018 venture investors put $127 million globally into 27 startups. In total $300 billion in global venture investment happened across all sectors. [8]
    • In the last 5 years global venture investment in dating startups leans heavily toward companies based in China. This year Blued, a China-based dating app for gay men, received nearly 80 percent of dating-related capital. [8]
    • Online dating is the most popular way for heterosexual couples in the United States to meet. Meeting online eclipsed meeting through friends and family for the first time in 2013. [9]
    • The percentage of heterosexual couples who met online rose from 0% in 1995 to about 22% in 2009. [9]
    • In 2019, 39 percent of American couples meet online. [9]
    • There are now around 2,000 dating services in North America and an estimated 8,000 around the world. [11]
    • The dating industry revenue grew by 11.9% over a five-year period and as of 2018 has reached $3 billion. The number of businesses has grown by 1.0% and the number of employees has grown by 5.6%. [11]
    • Mobile dating applications now account for nearly a quarter of industry revenue. [11]
    • More than half of Americans who have used dating services said they have a positive view of online dating. [11]
    • 72% of singles said they think relationships that begin online are just as or more successful than those that begin offline. [11]
    • 49.7 million Americans have tried online dating, a number that’s not far off from the total number of single people in the country: 54.4 million. [11]
    • With the Zoosk acquisition, Sparks Networks will become the second largest online dating platform in North America and the second largest publicly-listed dating company in the world. In both cases the Match Group is the largest. [10]
    • In Southeast Asia there are more than 400 million singles and two-thirds have not tried a dating app. [15]
    • Depending on your country and gender your job could significantly boost your desirability. Those who work in finance is the most desirable profession for both men and women. [17]
    • People who use dating apps are 2.7 to 16.2% more likely to have an eating disorder than those who don’t use the apps (Women 2.3 to 26.9 times and Men 3.2 to 14.6 times). [20]
    • People who used more social media applications were more likely to consider plastic surgery. Users of Tinder, Snapchat and YouTube were found to be especially accepting of cosmetic surgery and interested in undergoing a procedure. [24]
    • In a study of what personal information Dating Apps have access to it was found: [26]
      • 70% of apps can find contacts and accounts on the user’s mobile device.
      • 60% have access to the camera and phone status.
      • 30% have access to the microphone to record calls and audio.
      • 10% are allowed to read, send and receive user’s SMS messages.
    • People are more likely to match when they share similar backgrounds, particularly religious affiliation, education, and even their initials. For example when potential matches both attended Ivy League schools, they were 64.3% more likely to match. [31]
    • In a study of Romance Scams it was found: [33]
      • 70% of apps can find contacts and accounts on the user’s mobile device.
      • 60% have access to the camera and phone status.
      • 30% have access to the microphone to record calls and audio.
      • 10% are allowed to read, send and receive user’s SMS messages.
    • In a study of typos in Dating Profiles it was found: [35]
      • 75% of online dating users were turned off by dating profiles when they notice that they had spelling errors.
      • Only 33.5% of participants noticed the errors and called attention to them
      • Simple spelling errors were perceived by respondents as a sign of inattentiveness, while grammatical errors were seen as a sign of lower intelligence. However, both types of errors were linked to lower attraction scores.
    • The global dating market is expected to surpass $8.4 billion by 2024. [36]
    • In 2017 found that 21% of women ages 18 to 29 have reported being sexually harassed online. About 53% of those women said they had been sent explicit photos without their consent. [38]
    • In 2017 found that 9% of men ages 18 to 29 have reported being sexually harassed online. [38]
  • United States
    • Top grossing dating apps overall (in order): Tinder, Bumble, Match, Zoosk, Hilly, Grindr, POF, OkCupid, Tagged, Hinge. [14]
    • U.S. Presidential candidate Pete Buttigieg is the first candidate to have met his spouse on a dating app. The app was Hinge. He is also the first millennial. [16]
    • Since the Supreme Court ruling in favor of same-sex marriage in 2015, more than one million LGBTQ people in the U.S. are married to someone of the same sex. There were more than 547,000 same-sex marriages in the U.S. in 2017, up from 491,000 in 2016. [19]
    • In 2018 dating apps saw their collective user base grow by 6.5% to 25 million. This year it is expected to be lower at 5.3% increase. [21]
    • By 2022, it is predicted that dating app growth will slow down to only 2.2% for a total user base of 28 million. [21]
    • The top 10 dating apps in the U.S. saw $679 million in gross revenue between the beginning of 2018 to early 2019. [21]
    • On the Fortune’s Ranking Of The 100 Fastest-Growing Companies In 2019, Chinese social and dating service Momo beat out companies as big as Facebook, Amazon, and Netflix to be named the fastest growing company in the world. [27]
    • In 2010 online dating was responsible for 20% of how heterosexual couples met. By 2017 this number has reached 39%. [32]
  • Russia
    • Russia has clamped down on U.S. tech companies like Facebook, Twitter, Snapchap, and Tinder. Russia is requiring them to be added to Russia’s special register of companies obligated to hand over user data, including messages, to Russian law enforcement. These companies risks fines and a possible ban on user access to services in Russia if they don’t comply. [29]
  • Japan
    • The arranged marriage industry (or omiai) in Japan is worth $500 million USD. [28]
  • India
    • As of 2018 2.7% of people in India used a online dating service. This tripled the amount over 2017. In 5 years (2023) it is expected to rise to 3.2%. [22]
    • The market value of the online dating industry in the next 5 to 8 years is expected to be $100 million USD. [22]
    • The majority of users are 24 years and younger (which is half of India's population). Males out number females 7 to 5.[22]
    • 20 to 30% of the user base comes from small towns. [22]
    • In the last year Tinder, Bumble, and OkCupid have all made an effort to penetrate the India dating market. [22]
  • Dating, Relationships & Marriage
    • In a study by Match UK it was found: [1]
      • 36% of couples and 33% of singles said they feel their relationships fall short of Instagram standards.
      • 29% feel jealous of other couples on social media and 25% compare their relationship to relationships they see online.
      • Heavy social media users are 5x more likely to feel pressure to present a perfect image of their own online and they are 2x as likely to be unhappy with their relationships.
    • In a study of singles researching their dates it was found: [3]
      • 77% of daters research matches on a regular basis. Most spend 15 to 30 minutes conducting their investigations online.
      • 11% of daters never research their dates at all.
      • 88% said Facebook is their go-to source of information, followed by Google (77%), Instagram (53%), Twitter (29%), and LinkedIn (21%)
      • 25% have reverse image searched a picture.
      • Women are most interested in a match’s criminal background and work history.
      • Men are most interested in finding pictures and videos of a match.
    • 98% of female wouldn’t date someone who is attractive but has poor manners. 83% of males agree. [4]
    • In a study of the happiness of American couples it was found: [7]
      • 83% of Americans are happy in their relationships.
      • The happiest couples in America are those who have similar political views, education and personality. They are in good health, have frequent sex, and believe in open communication.
      • 6 in 10 people have sex at least weekly.
    • Between 1967 and 1995 interracial marriages went from 3% to 9%. In the 2000s interracial marriages went from 10.68% to 15.54%. Numbers jumped to 17.24% by 2014. [10]
    • Only 14.5% of the U.S. male population are actual 6 feet tall or higher. [13]
    • In a study called Singles & Desirability it was found: [7]
      • Over 50% of all singles said honesty is the most important attribute to consider when deciding who to date. Kindness at 44% came in second and a sense of humor at 34% was third. Fourth is attractiveness which men are 2 times more likely to prioritized.
      • The four most desired professions are doctor or nurse, teacher or professor, veterinarian, and firefighter or police officer.
      • 70% of men and women said they want a partner who is looking for a serious relationship, not a casual fling.
    • Couples who met online are more likely to date someone with a different education level, political ideology or race/ethnicity than couples who met offline. [23]
    • 30% of people who met their partner online reported that their partner is a different race or ethnicity, compared to 19% of respondents who met their partner offline. [23]
    • In Match's 2019 Single in America Study it was found: [25]
      • 70% of Gen Z singles and 63% of Millennial singles say they’re searching for romantic love.
      • 75% of Gen Z and 69% of Millennials believe they will find the kind of partner they want.
      • Gen Z and Millennials went on an average of five first dates in 2018.
      • 46% of older singles believe they will find what they’re looking for in a partner.
      • Older singles went on an average of two first dates in 2018.
      • 59% of singles say the #MeToo movement is important to them and nearly half say it has sparked vital conversations.
      • 19% of men and 10% of women (14% of total singles) think the #MeToo movement has made dating more challenging.
    • A study about the finances of dating in America it was found: [30]
      • The average single American spends $168.17 per month on dating. This works out to over $120,000 over his or her lifetime on dating.
      • 62% of singles said their financial situation holds them back from having a more robust dating life.
      • 51% of singles said they’ve canceled a date when they were unexpectedly strapped for cash, and 28% said they would go into debt in order to keep dating.
    • A study about breakups and the ex's Social Media, it was found: [34]
      • Over 25% of Americans continue to log in to an ex’s social media accounts after a break-up.
      • Of those 69% said they logged into Instagram and 58% Facebook.
      • 58% claimed they have logged back in only to see if an ex has met someone new.
      • 11% admitted that they logged in to seek revenge and to talk to others while pretending to be their ex.
      • 87% said they felt depressed after logging into their old partner’s accounts.
      • 48% of people remain friends with their exes on Facebook.
      • 88% browse their ex’s page to see what they are doing.
      • 31% post pictures to try to make their ex jealous.
    • A study about the pressures and stresses of dating it was found: [37]
      • First date jitters are a big concern among 78% of daters. 40% were worried if they were interesting enough, 16% were concerned about whether they talked enough, and 12% worried if they were considered fun.
      • 32% of singles reported that they feel the most pressure to impress a date with conversational abilities. 21% are concerned with appearance and sense of style.
      • Women are more concerned with appearance at 26%, compared to only 17% of men.
      • Interests and hobbies are a concern among daters, with 51 percent feeling the need to embellish this aspect of their lives to impress a date. Career and income came in at at 34%, and level of education at 31%.


  1. Celebrates ‘Love With No Filter’
  2. Dating’s High Season Begins Sunday January 6th In Countdown to Valentine’s Day
  3. Study Reveals How Single Americans Research Each Other Before Dates
  4. Mind Your Manners: The Inner Circle Introduces Online Etiquette Pledge
  5. Match Group Stock Rises, Fully Acquires Dating App Hinge
  6. Coffee Meets Bagel Co-Founder Dawoon Kang Hosts Reddit AMA
  7. eHarmony Releases Annual ‘The Happiness Index: Love and Relationships in America’ Report
  8. Why VCs Are Wary Of Swiping Right On Dating Startups
  9. Study: Nearly 40% Of American Couples Now Meet Online
  10. For Better or Worse, Online Dating is Changing Our Culture
  11. By The Numbers: Online Dating In 2019 And Beyond
  12. Spark Networks Set To Acquire Zoosk In $255 Million Deal
  13. Tinder Height Verification: Silly Prank Or Clever Commentary?
  14. Tinder Dethrones Netflix As Top-Grossing Non-Game App In Q1 2019
  15. Match Group Focuses on Asian Market In Restructure
  16. U.S. Presidential Candidate Pete Buttigieg Met His Husband on Hinge
  17. Elite Dating App ‘The Inner Circle’ Reveals The Most Popular Professions On Its Platform
  18. eHarmony Releases Findings From First-Ever Singles & Desirability Study
  19. Hinge Sees a Spike in Gay Users, Thanks to Pete Buttigieg 
  20. New Study Finds Dating App Users More Likely to Have Eating Disorders
  21. Dating App Growth Slows Down in US Market, According to New Study
  22. Dating App Users Triple in India in 2018
  23. Stanford University Survey Finds Couples Who Meet Online Are More Diverse
  24. Study Finds Tinder Users Are More Accepting Of Plastic Surgery
  25. Match Releases Ninth Annual 'Singles in America' Study
  26. New Study Finds Dating Apps Have More Access to Personal Information Than You Think
  27. Momo Tops Fortune’s Ranking Of The 100 Fastest-Growing Companies In 2019
  28. Match Group Launches New App in Japan to Compete with Arranged Marriage Industry
  29. Russia Launching New Dating App Lovina on its Most Popular Social Platform
  30. New Study: How Much Do Americans Spend on Dating? 
  31. New Study by Dating App Hinge Shows Similarities More Important Than “Opposites Attract”
  32. Spark Networks Pens Open Letter To Shareholders After Poor Stock Market Performance
  33. Romance Scams Con People Out Of More Money Than Any Other Type of Consumer Fraud
  34. New Study Shows More than A Quarter of People Log in to an Ex's Social Media After a Breakup
  35. New Study Finds People Don’t Like Typos in Dating Profiles
  36. Eric Eichmann Named CEO of Spark Networks
  37. Plenty of Fish Study Reveals Pressure Points in Modern Dating Scene
  38. Bumble Founder Partners With CA Senator To Criminalize Sending Unwanted Nude Photos


  • General Information
    • 46% of dating app users met their current partner online. [1]
    • Men are 4% more likely than women to fall in love and get married when meeting through a dating app. [1]
    • 52% of online daters admitted that dating apps have made them more judgmental of people’s looks. [1]
    • 49 million people from the United States have tried online dating. [4]
    • Romance scam victims in the United States and Canada have reported losing nearly $1 billion in the last three years. [5]
    • On average there are 25,000 scammers online with victims at any one time. [5]
    • A company that screens profiles for dating companies says that 500,000 of the 3.5 million profiles it scans every month are fraudulent. [5]
    • It is estimated that there may be more than a million victims of romance scams in the United States. [5]
    • According to the FBI the greatest dollar loss of any scam that affects individuals is investment fraud, second is romance fraud. [5]
    • In a study of dating apps by Ogury it was found: [6]
      • Men are twice as active on dating apps than women.
      • According to a study most dating apps uninstalls occur within the first day of usage.
      • Thursday proved to be the busiest day on dating apps across most countries.
      • California has the worst male to female ratio on dating apps (77.8% male to 22.2% female) while Wyoming is the most balanced state (63.5% male, 36.5% female).
    • The Facebook data breach has sparked outrage in the United States. Many users have deleted their accounts. But as many dating app users have found, this can also mean deleting your messages and matches, or even your entire dating profile if the dating app they use requires a Facebook account. [9]
    • The worldwide online dating industry employees directly over 9,000 people. [10]
    • According to Facebook, one in three marriages in the U.S. begins online. [12]
    • In a study by POF about conversation it was found: [13]
      • 74% of singles identify good conversation as the single best indicator of great chemistry on a date.
      • 60% believe it’s possible to start falling in love from the very first exchange.
      • 58% of singles said they couldn’t live with subpar grammar.
      • App users place conversation well above reading profiles and swiping through photos as the most effective way to identify a compatible partner.
    • A study of 641 university students found that using dating apps does not lead to more casual sex. It is at about the same percentage as you find in dating other ways. [14]
    • Singles aged 18 to 25 who use dating apps, use 2 or 3 at once. [17]
    • Online dating is a $3 billion market. [21]
    • The online dating market is projected to grow to $12 billion by 2020. [24]
    • About half of internet users are single, and it is estimated by 2020 about 20% of them will be willing to use one or more online dating services (was 15% in 2015). This means about 310 million people globally (excluding China) will be using an online dating service by 2020. [24]
    • The gender ratio on most dating apps is about 40% females and 60% males. [25]
  • United States
    • With the passage of the Fight Online Sex Trafficking Act (FOSTA) Craigslist has decided to shutdown their Personals Section in the United States. [8]
    • A Finding Love Online US Study found: [15]
      • In 2017, the online dating industry was reportedly worth $2.4 billion.
      • People that use online dating services on average belong to 2.4 websites and/or apps.
      • 46% of people have a positive attitude towards dating services.
      • 19% of adult singles in the US say they are registered on a dating service.
      • Only 26% of people have paid for an upgrade on a dating service.
      • 58% of singles meet dates through friends, making it the most popular method of matching. Bars, coffee shops and other public areas were next, with 37%, followed by the workplace and events or hobbies (both with 27%).
      • The most popular dating services in the US are Tinder (42%), Match (32%), Plenty of Fish (26%) and OkCupid (25%).
    • 60% of people in the US between the ages of 18 and 29 have used online dating at some point in their lives. [16]
    • Online daters pursue partners who are, on average, 25% more desirable than themselves. [20]
    • In one study, a popular woman living in New York, received 1504 messages during a 1 month period. This is equivalent to one message every 30 minutes 24 hours a day. [20]
  • China
    • 12 Chinese dating apps run by 21 firms in China have been shut down amid allegations of fraud for using bots posing as women. [2]
    • Police in Guangdong arrested members of 13 gangs who posed as attractive women in order to con men into purchasing pricey products. A total of 1,310 suspects was arrested, each of whom could approach up to 1,500 victims per month. [18]
  • United Kingdom
    • Men are 30 percent more likely than women to initiate conversation on a dating service. [23]
    • "Average" looking men receive the most messages from women. [23]
    • Men are most likely to message attractive looking women. [23]
  • India
    • A survey shows that gender ratio on dating apps in India is immense. Only 26% of users are female, while 74% are male. [25]
  • Dating, Relationships & Marriage
    • Including the word ‘flowers’ in your dating profile increases inbound messages by 52%. Including ‘Old-fashioned’ boosts your inbound messages by 16% and including ‘hopeless romantic’ boosts your inbound messages by 38%. [3]
    • 75% of singles say ‘snuggling in front of the fireplace’ is the most romantic date. Other popular suggestions include ‘candlelight dinners’ (58%) and a ‘picnic in the park’ (45%). [3]
    • In a study by eHarmony of relationships in America it was found: [7]
      • 64% of people are “very happy” in their romantic relationships and just 19% say they're unhappy to some degree.
      • Men and women aged 25-34 report having the happiest relationships of all.
      • 80% of men reported that they're "in love" with their partner or spouse compared to 76% of women.
      • Men are almost twice as likely as women to have relationship therapy.
    • In a study by Badoo about profile photos it was found: [11]
      • Women love profile pictures that are set in the countryside, feature a dog, or show off a man’s tattoos.
      • Men like countryside photos, pictures taken in the gym, and women wearing their underwear or a bikini.
      • No one likes group photos, nor does anyone want to see their prospective match in a photo with an attractive person who might be competition.
      • Women do not like shirtless photos.
      • Men do not like Snapchat filters.
    • Up to 42% of cheaters believe people with tattoos are more spontaneous and 27% say people with tattoos are more sexually adventurous. [19]
    • The average woman’s desirability decreases from the time she is 18 until she is 60. For men, desirability peaks around 50 before declining. [20]
    • The divorce rate in the USA has plummeted 18% from 2008 to 2016. Credit for this goes to Millennial women, as on average, they have waited past the age of 25 to marry. [22]


  1. New Study Shows That Online Dating Matters if You Want to Find Love
  2. 12 Chinese Dating Apps Shuttered For Using Bots Posing As Women
  3. Zoosk’s First Study Of The Year Reveals The State Of Romance In 2018
  4. Wrapping up the Debate: Have Dating Apps Killed Romance?
  5. Online Romance Scams Are On The Rise And Costing Victims Millions, BBB Warns
  6. Study Reveals Which Dating Apps Are Most Popular (And Which Get Deleted First)
  7. eHarmony Study Reveals 64% Of Americans Are Happy In Their Relationships
  8. Craigslist Shutters Personals Section Following Passage Of Sex Trafficking Bill
  9. Want to Delete Facebook? Here’s How It Might Impact Your Love Life
  10. Growth Industry Or Past Its Prime? A Two-Year Review Of Online Dating’s Hirings And Firings
  11. New Badoo Survey Reveals Why We Swipe Right (And What Guarantees A Left)
  12. Facebook Is Finally Getting Into The Online Dating Game
  13. POF Survey Reveals Conversation Trumps Attraction When It Comes To Chemistry
  14. Study Finds Using Dating Apps Does Not Lead To More Casual Sex
  15. Survey Reveals Modern Dating Is Not So Different After All
  16. MillionaireMatch Adds New Recall Feature
  17. Match Group CEO Speaks Out On Competition From Bumble And Facebook
  18. China Cracks Down On Romance Fraud, Arrests More Than 1000 Scammers
  19. Ashley Madison Studies Reveal Partners Who Are Most Likely To Cheat
  20. New Dating Study Reveals Everyone Wants A Partner Who’s Out Of Their League
  21. Facebook Launches Its Highly Anticipated New Dating Service in Colombia
  22. New Study Shows Divorce Rates Have Plummeted, Thanks to Millennials
  23. University of Oxford Study Finds Gender Stereotypes Are Alive And Well In Online Dating
  24. Analysts Project Online Dating Industry Worth $12 billion by 2020
  25. Men Vastly Outnumber Women On Dating Apps In India


  • General Information
    • 84% of its singles say they use tools like Yelp to review potential date venues. [5]
    • A Consumer Reports study found online dating stressful and time-consuming to users but it does produce the intended result if you continue to use it. [11]
    • Among singles reluctant to try online dating, 21% of women and 9% of men said it was because they knew someone who had a bad experience. [11]
    • Of those who have yet to try online dating are reluctant because 50% describing themselves as private people, 48% worried about their information security, and 46% worried about scams. [11]
    • 44% of online daters who had success said that their use of online dating led to marriages or serious long-term relationships. [11]
    • Men and women both send unsolicited sexts in equal amounts which is 50% of the time for each. [14]
    • The largest share of adults worldwide who are actively paying for a dating service are from United States (26%), United Kingdom (21%), and Germany (17%). [18]
    • The smallest share of adults worldwide who are actively paying for a dating service are from France (13%), China (11%), and Saudi Arabia (5%). [18]
    • The use of online dating services (sites and apps) among young adults (ages 18-24) nearly tripled from 2013 to 2016 (from 10% to 27%). [22]
    • Real life events seem to be the latest trend with dating services. [27]
  • United States
    • In order Vermont, Maine, New Hampshire, Utah, Idaho, Wyoming, West Virginia, Connecticut, Minnesota, and New Jersey came out on top as the safest states for online dating. [6]
    • Only 1.6% of 18-26 year-olds who are on dating apps pay for premium services. [18]
    • In 2017 revenue is expected to be over $3 billion for US companies. The annual growth rate from 2012 to 2017 is 5.3%. [28]
    • There are 6,747 companies in the dating business who employee 9,592 people in the United States. [28]
    • It is estimated that Match Groups market share (includes, Tinder, OkCupid, POF, etc..) to be 25.7%. In second place is eHarmony with 12%. [31]
  • United Kingdom
    • Half of British singles have never asked someone out on a date face to face, only online. [33]
    • 46% of singles had never broken up with someone in person, it was done online or via texting. [33]
    • 25% felt dating apps allowed them to feel more comfortable and to be themselves in dating scenarios. [33]
  • Australia
    • Every year Australian singles spend $11.65 billion on dating. [25]
    • Australians spend an average of $79 on a first date, with one third of singles going on at least one first date per month, and a further 32% going on two or more first dates per month. [25]
    • 18% of Australians have paid for dating services, this works out to $80.7 million each year. [25]
  • India
    • New regulations will require dating websites to keep IP address records, and require users to upload documents proving their identity. [2]
  • China
    • China revises cybersecurity law which now requires dating services to have users to sign up with their phone numbers, which are linked to citizen's national ID numbers. [29]
  • Dating, Relationships & Marriage
    • In a study of first dates by Coffee Meets Bagel it was found: [1]
      • 37% of couples chatted for a week before going on that first date.
      • Thursdays, Fridays and Saturdays are the most popular days for first dates.
      • 33% of couples went out to dinner for their first date rather than going out for drinks or coffee.
      • 80% of men paid for the first date, while 20% split the check.
      • 73% of first dates cost less than $50.
      • 45% of singles kiss on the first date.
      • 77% of couples planned their second date during the first date.
    • We tend to view our own traits favorably, so we also look positively on those same traits in others. This applies to both personality traits and physical characteristics. [3]
    • A study found humans are likely to pick partners with similar DNA. This "assortative mating" strategy helps ensure our genetics are successfully passed on to future generations. [3]
    • Online daters tend to select partners who have completed the same level of formal education. [4]
    • Older educated online daters care less about how educated their matches are. [4]
    • In the 2017 Singles In America study it was found: [7]
      • 15% of singles say they feel addicted to the process of looking for a date on a dating service. Millennials are 125% more likely to feel addicted than older generations.
      • 33% of Millenial singles have had sex before a first date
      • 22% of Millennials say they think technology has made finding love more difficult and 57% say they’re lonely.
      • Millennials are 30% more likely than other generations to have a first date that leads to a second date.
    • In the 2017 Singles In America study it was further found: [8]
      • Millennials are 125% more likely to say they feel addicted to dating than older generations.
      • 75% of singles said they are turned off if their dates answer their phones while they are together.
      • 66% of singles said they don't like when their dates texts while they are together.
      • 55% of singles say technology has made dating harder.
      • Millennials are 75% more likely than Boomers to have dated someone online, and 57% more likely than those of other generations to have created a profile on a dating app.
    • A recent study found online daters are less willing to hold out for the “perfect” person and more interested in finding someone who might have potential. [9]
    • Regarding Tech and love, in the 2017 Singles In America study it was found: [10]
      • 29% of singles said that actual phone calls are big turn-ons.
      • 26% of singles think it’s a turn-on if you’re not on social media at all.
      • Millennials are 270% more likely to think it’s hot if you’re binge-watching the same TV shows.
      • The biggest tech turn-offs are constant social media activity (50%) and complaining openly on Facebook (58%).
    • 62% of singles said they prefer to eat a heartier dish on a date, while 38% percent said they prefer a lighter meal. [12]
    • The average unmarried American spent $1,596 on their dating life in 2016. $1,855 for men and $1,423 for women. [13]
    • 35% of online daters say "I love you" within the first three months of being in a relationship, compared to 30% of offline daters. [14]
    • People who date online are likely to have more committed relationships than those who do not date online. [15]
    • In the 2017 Singles In America study it was found about lying: [16]
      • 57% of daters claim they do not tell white lies while they’re dating.
      • 19% of daters have lied about their sexual history, 17.6% have lied about their dating history. 12% have lied about their finances, and 8% have lied about their age.
      • 27% of men said they had a date view a social media account and have been busted in a lie, and 17% of women said the same.
    • 85% of singles say that a date’s sense of adventure was an attractive quality, and 76% said they’d like to try something new in the coming months. [17]
    • Heterosexual couples are generally around the same age, even as they get older. [19]
    • Same-sex couples display the stereotypical age gap as they grow older, leveling off at about 4.5 years difference after age 38. [19]
    • How much interest couples have in each other is a better predictor of love than having a lot of friends in common. [19]
    • 1 in 2 online dating users say traveling is one of their favorite things to do. [20]
    • 57% of singles take one or more vacations per year. [20]
    • 72% of singles think that someone’s voice makes a person really attractive. [21]
    • 90% of Millennials say they would find enjoyment in acting as matchmaker for their friends. [23]
    • 61% of singles find with the rise in technology usage that it has impacted our ability to have meaningful, face-to-face conversation. [24]
    • 50% of singles said they’d rather have a great conversation with their crush all night. 25% chose a romp between the sheets, and another 25% said they’d take a good night’s sleep over anything else. [26]
    • A survey about how and why people cheat: [30]
      • 44% of males said they had cheated on a partner. 55% said they had at least thought about it.
      • 39% of females said they had cheated on a partner. 35% said they had at least thought about it.
      • 78% of people blamed a lack of sex as the reason for them cheating on their partners.
    • A study of online dating and marriages: [31]
      • One third of marriages start online.
      • 70% of gay relationships start online.
      • The increase of interracial marriages rapidly becomes steeper around 2004 when online dating became more popular.
      • Marriages founded through online dating services are less likely to break up within the first year.
    • A study of food and when mentioned in a dating profile, how it affects the number of messages sent: [34]
      • Writing about food in your profile results in an increase in inbound messages. Mention the word “cook” and you could receive 26% more messages. Call yourself a “foodie” and that number might jump to 82%.
      • Mentioning guacamole, potatoes, or chocolate in your profile earned over 100% more incoming messages than the average.
      • 59% of women said they have a negative perception of dates who suggest going to fast food restaurants, while 10% said it’s an immediate dealbreaker. Only 25% of men said fast food is a no-go.


  1. Nine Ways to Ensure First Date Success
  2. The Indian Government Is Cracking Down On Casual Hookups
  3. The Scientific Reasons Why Couples Start To Look And Act Alike
  4. Study Shows Education Matters to Online Daters
  5. Coffee Meets Bagel Partners With Yelp And Spotify For New Products
  6. These Are The Safest States In The US For Online Daters
  7. 2017 ‘Singles In America’ Survey Reveals Secrets Of Millennial Dating
  8. Match Releases Seventh Annual Singles in America Study
  9. New Study Shows Online Daters Aren’t So Picky
  10. 2016 ‘Singles In America’ Survey Reveals How Tech Affects Your Love Life
  11. Consumer Reports Analyzes Online Dating in a New Study
  12. Grubhub And Tinder Reveal The Impact Of Food On Modern Dating Etiquette
  13. Ever Wondered How Much Singles Spend On Dating? Here’s The Answer
  14. Tinder Study Shows Its Users are Looking to Commit
  15. Tinder Survey Debunks Dating Myths And Unveils Millennial Dating Habits
  16. Match Study Examines the Honesty of Online Daters
  17. Match Offers New ‘Bucket List’ Feature
  18. How Many Singles are Investing in Online Dating?
  19. Facebook Data Reveals The Peak Seasons For Breakups
  20. Delta Partners With Tinder on Summer Campaign
  21. Match Plans to Launch Video Feature to Attract New Users
  22. Match Group Banks On Tinder To Lead It Into The Future
  23. Wingman Survey Reveals Most Millennials Want To Play Matchmaker
  24. Plenty Of Fish Debuts New Conversation Feature And Redesigned App
  25. Australians Spend Nearly $12 Billion Annually On The Search For Love
  26. Survey Finds Singles Prefer Great Conversation To Great Sex
  27. The Latest Trend In Online Dating Is In-Person Events
  28. Online Dating Industry Statistics for 2017
  29. China Issues Stricter Guidelines For Dating Websites Following Entrepreneur’s Suicide
  30. Ashley Madison Survey Reveals How And Why People Cheat
  31. Why Match Group Remains A Market Leader In A Volatile Industry
  32. Research Indicates Online Dating Is Creating Stronger, More Diverse Marriages
  33. Half of British Singles Have Never Asked Someone Out IRL
  34. The Secret To Online Dating Success? Loving Food (Especially Guacamole)


  • General Information
    • It is predicted that the busiest day and time (most users logged in) for online dating this year will be Sunday, January 3, at 8:52 pm EST. [1]
    • 72% of adults in the United States are active online. [10]
    • You are 56% less likely to get a person's number if you use the word 'sorry' in your opening line when you message someone on a dating service. [11]
    • Messages on a dating service that used words associated with laughing like 'haha' and 'lol' have a 17% higher chance of ending in an exchange of phone numbers. [11]
    • 15% of all American adults used online dating sites or mobile dating apps in 2015. [12]
    • 80% of Americans who have used online dating agree that online dating is a good way to meet people. [12]
    • 61% of adults who have tried online dating agree that it is easier and more efficient than other ways of meeting people. [12]
    • 31% of online daters agree that online dating keeps people from settling down, because they always have options for people to date. [12]
    • 2 spelling errors in a man's profile will reduce the chances of a response by 14% from a women. Spelling errors by women don’t affect their chances of getting a response. [13]
    • Women receive 17 times as many messages as men on dating services. [13]
    • Men use 21.9% more words than women do in their responses to questions about their dating profile. [13]
    • Between 2013 and today, the share of 18 to 24 year olds who use online dating has roughly tripled from 10% to 27%. For 55 to 64 years old this number has gone from 6% to 12%. [15]
    • 33% of online daters have never actually gone a date with someone they met through a dating service. In 2005 this number was 53%. [15]
    • 20% of online daters have had someone for help with their dating profile. 5% of Americans who are in a marriage or committed relationship say they met their significant other online. [15]
    • 5% of Americans who are in a marriage or committed relationship say they met their partner online. [15]
    • Generally on a dating service the most attractive men send the most messages. [17]
    • Women are much less likely than men to initiate contact on a dating service. [17]
    • Women are 2.5x more likely than a man to receive a response if they initiate contact. [17]
    • In a study, 57% of female respondents and 21% of male respondents reporting experiencing harassment on a dating service. [19]
    • Members of dating services who share photos of themselves laughing have over 3 times more chances of communicating with other members. [21]
    • Your dating profile is judge in part based on the last profile the person saw before yours. If it is more attractive then yours will be considered more attractive. [26]
    • Christian Mingle has the highest ratio of women on their service at 58.6% while Grindr has the most men at 70.3%. [27]
    • People looking for long-term relationships tend to log into their dating service the most on Tuesdays at 2pm. For younger singles and those looking to hookup the best time to find them online is 9pm. [28]
    • 33% of women and 20% of men retouch photos for their dating profile. Most do slight tweaking like removing blemishes, whiten teeth, and/or change skin tone. [29]
    • 47% of men and 27% of women have encountered a first date who looked nothing like their dating profile image. [29]
  • United States
    • Michigan with Vermont are the most romantic States according to a study by POF. Louisiana is the least romantic. [9]
  • United Kingdom
    • About seven million UK residents are currently using online dating. [8]
    • Between 2009 and 2014, the number of reports of serious sexual assaults during first face-to-face meetings following initial contact online rose in the UK from 33 to 184. This is a 450% increase. [8]
  • Dating, Relationships & Marriage
    • 11% of men who admitted to sending an unsolicited photo of their private parts on a dating service, 90% reported that they would stop if they knew a match could review them. [2]
    • 78% of singles are more likely to “like” (or swipe right) someone who has good reviews from other singles, while 88% are less likely to “like” someone with a bad reviews. [2]
    • 35% of people have dated someone at work (37% of males, 34% of females) and 55% of them did not even try to hide the romance. [3]
    • 57% of men vs. 29% of women fantasize about having sex with one of their co-workers, and 46% of men vs. 15% of women would consider having a one-night stand with someone they work closely with. [3]
    • 57% of males and 56% of females say that a happy relationship is more important to them than their careers. [3]
    • 40% of the female surveyed said they prefer messages from other members on a dating service that are longer than the a tweet (140 characters). [4]
    • 94 percent of online daters said they expect a response from their message within 24 hours . [4]
    • Mentioning a movie date in a message increases the response rate by 91%. Other compelling keywords include the beach at 59% and a park at 39%. [4]
    • 4 to 5 percent of Americans are now involved in polyamorous relationships. [5]
    • According to a study of over 2,000 men and women in the United Kingdom, the average couple gets engaged at 743 days, gets a pet at 813 days, gets marriage at 1190 days, and has their first child together at 1422 days. [6]
    • Netflix found that 27% of respondents from a study said TV show compatibility with their partner was important. [7]
    • 72% of respondents of a study who were married or in a relationship said that staying in and watching Netflix was a favourite way to spend date night. [7]
    • Women are on average 36% more romantic than their single male counterparts. Washington DC is the only state in the United States where men are more romantic than women. DC women are 38% less romantic than the national average. [9]
    • 88% of women judge their dates’ grammar mistakes, compared to 84% who judge their dates by their level of confidence. For men, it was 75% and 69% respectively. [13]
    • 33% of singles met their last first date through online dating, while 26% met their last first date through a friend. [14]
    • 107% less likely to get a second date if you skip dinner or drinks on the first date. [14]
    • 60% of singles prefer an evening date, but 22% of singles would rather go out in the afternoon. 39% of singles rather to go out on Saturday nights, followed closely by 34% who prefer Friday night dates. [14]
    • 25% of singles said they've hooked up with an ex. [16]
    • 25% of singles have turned a one-night stand into a relationship. [16]
    • Boomers are 118% more likely than Millennials to have a one-night stand on vacation and 53% more likely to have a threesome. [16]
    • Millennials are 165% more likely than Boomers to have filmed sex and 236% more likely to be completely drunk the first time they sleep with someone. [16]
    • 50% of singles have had 6 or fewer partners. [16]
    • 47% of singles have had fewer than 15 partners. [16]
    • 80% of Millennials (18-33 year olds) have at some point in their dating lives been ghosted. [18]
    • 75% of Millennials (18-33 year olds) who are using online dating are looking for a serious relationship. [20]
    • Dating men who are for Donald Trump winning the Presidential Election alienate 40% of the potential women they can date thanks to their political views. [22]
    • 91% of over-70 singles considered sex to be ‘important’ in a relationship, with 33% rating it as ‘very important’. [23]
    • 75% of over-70 singles said there is no need to postpone sex until a solid relationship commitment is made. Only 56% of younger singles share the same sentiment. [23]
    • On a dating service Men who name-dropped Shakespeare were 27% more likely to receive a response from women. [24]
    • Between the ages of 20-29, many men indicate a preference for a partner 3-6 years older than themselves. [25]
    • Women over the age of 50 would ideally like a match who is 6 years older than their own age. For 30-39 year old women, they indicated the average age difference desired was up to 8 years, while women aged 20-29 sought a partner up to 10 years older. [25]
    • During this election a survey concluded that 50% of online daters would not date someone with opposing political views. This is higher than in previous elections. [30]
    • 15% of Millennials aged 20 - 24 said they had no sexual partners since turning 18. [31]
    • Millennials are the most sexually inactive group since the Depression (1920's). [31]
    • According to a study your online profile stands the best chance of attracting people if you appear more humble and real (revealing some flaws, either in your profile or photos). Also providing evidence about your achievements and accomplishments on a dating profile, like a link to another website increases your trustworthiness. [32]
    • More than 50% of online daters say they have broken up with someone because they have been too negative or pessimistic. [33]
    • 56% of daters are talking less about politics on a date than they used to. This is to avoid getting into a heated debate. [33]
    • 59% of men and women do not expect to feel chemistry until the second date. 35% reported they have fallen deeply in love with someone they didn’t initially find attractive. [34]
    • In a recent study: [35]
      • 75% of women and 58% of men said they rather be "alone, successful and happy" then in a disappointing relationship.
      • 52% of single participants said they’re not actively looking for someone.
      • 30% of singles are open to online dating and 28% have used an online dating service.
      • 20% of Americans believe online dating is a good way to meet a romantic partner, and only 19% of online daters report having significant success with it.
    • In a study by Badoo for the U.S. it was found: [36]
      • During the holidays 45% of gay males reported feeling considerably more pressure to have a partner, whereas 30% of straight people feel the same.
      • 44% of men said that money was no object to spend on a first date, whereas only 24% of women said the same.
      • 40% of of singles admitted to lying to family and friends about having met their dates online.
      • 62% of singles admitted to checking out a prospective date online through social media before meeting in person. This percentage gets much higher the younger the person is.
      • 33% of singles use photos on their dating profile that are 3 years or older. This percentage is reported higher if the person is gay.


  1. Predicts The Biggest Day For Online Dating In 2016
  2. Could Dating App The Grade Improve Online Dating Behavior?
  3. Gwen and Blake – What Says About Dating Your Co-Worker
  4. Zoosk Unveils The '7-Step Guide To Landing A Date'
  5. OkCupid Launches New Options For Polyamorous Users
  6. Study Reveals The Right Time To Say 'I Love You'
  7. Study Reveals The Impact Of Netflix On Your Love Life
  8. Reports Of Rape Linked To Online Dating On The Rise
  9. POF And Amazon Name The Most Romantic Places In The US
  10. Six Degrees of Separation Between Us? Facebook Says It’s Only 3.5
  11. This Word Could Be Ruining Your Chances Of Finding Love Online
  12. 15% Of Adults In America Have Used A Dating Service
  13. Is Your Grammar Holding You Back in Dating?
  14.’s Singles In America Study Writes The First Date Playbook
  15. 5 Facts About Online Dating From Pew Research Center
  16. ‘Singles In America’ Study Tackles Sex And Exes
  17. Why Women Should Make The First Move Online
  18. POF Study Shows 80% of Millennials have been Ghosted
  19. This Dating App Is Your Best Bet For A Long Term Relationship
  20. The Tide is Turning on “Hook-Up” Dating Culture
  21. National Humor Month Survey Celebrates The Importance Of Laughter
  22. PlentyOfFish Study Explores The Dangerous Mix Of Dating And Politics
  23. Elite Singles Study Reveals The Surprising Truth Behind The Sex Lives Of Seniors
  24. Reveals Shakespeare Is Still One Of The Greatest Ways To Woo
  25. Elite Singles Finds Out If An Age Gap Matters When It Comes To Love?
  26. Study Reveals A Surprising Reason You May Be Passed Over On Tinder
  27. The Dating Site With The Highest Percentage Of Women May Surprise You
  28. What’s the Best Day for Online Dating?
  29. New Study Reveals Trend in Photo Retouching Among Online Daters
  30. Half of OkCupid Users Won’t Date Someone Across Party Lines
  31. Millennials Are Having Less Sex Than Previous Generations
  32. The Biggest Mistake People Make in their Online Dating Profiles
  33. Match Releases Study on Positive vs. Negative Daters
  34. How to Find Love This Fall
  35. Women Enjoy Being Single More Than Men, Says New Study
  36. How do Dating Habits Compare In Different Parts of the US?


  • General Information
    • According to a number of the major dating sites the busiest day to try out online dating is the first Sunday after New Years day between 5pm and 8pm. This year it happened on January 4th. [1]
    • More search options can triggered excessive searching which can make it hard for people to discount the incompatible options. [2]
    • IBM Researchers found that of the 41 dating apps they reviewed, 60% of them had security issues which made them potentially vulnerable to cyberattacks. [5]
    • There are 91 million people around the world using dating apps. 61 million (2 out of 3 people) of them are men and 64 million (7 in 10) are between 16 and 34 years old. [6]
    • In 2005 44% of Americans felt online dating was a good way to meet people. In 2013 59% agree that online dating is a good way to meet. [7]
    • A study of 2,300 people between 18 and 34 years old reveals that 39% met through friends, 22% social situations, 18% work, 10% online dating, 6% social media. [9]
    • A message from a woman to a man is 40% more likely to get a response if it's longer than a tweet. [10]
    • Women are 73% more likely to get a response from a man if they mention “dinner,” “drinks,” or “lunch”. [10]
    • Singles who attend speed dating events that have more than 24 potential dates tend to feel overwhelmed. At this point they usually make the decision of who to date solely on physically characteristics. [11]
    • 80% of gay men now meet their long-term partners online. Back in 2001 this statistics was only 14%. [12]
    • Iran launches a state run dating site to draw users away from western dating sites. [14]
    • Rhode Island released a health report in June stating that there has been a 79% rise in syphilis cases in the state between 2013 and 2014. The blame in part has been put on the popularity of hookup dating apps. [15]
    • Rhode Island health officials stated that between 2013 and 2014 the numbers of newly diagnosed HIV patients increased by 33% and cases of gonorrhea increased by 30%. [17]
    • Gay dating app Hornet prompts its users to update their HIV status every three months. [17]
    • The amount lost to romance scams averaged out to a whopping $14,000 per complaint in 2014 for a total of $85 million. [19]
    • In 2014 women over 40 reported loosing $68.5 million to romance scams while men over 40 reported losses of $13.7 million. [19]
    • 50 percent of all relationships could begin online by 2031. By 2040, that number could jump to 70 percent. [28]
  • Canada
    • The Canadian dating industry earned $153 million in 2014 and has grown 6% since 2010. [3]
    • There are 255 businesses in the dating industry who employ 523 people. [3]
  • China
    • The most popular online dating scam in China is fake profiles which promote escort services. [20]
  • Japan
    • Due to busy work schedules Japanese singles are not dating much. 49% of respondents to a study said they have had no sex in 6 months. 18% of men said they had no interest in sex. [22]
  • Latin America
    • Online dating is growing at a rate of 20 percent year over year in Latin America according to market research. [28]
  • United Kingdom
    • Over 15.7 million adults (35% of those aged 16 and over) in England and Wales had never been married in 2011. [26]
    • There were 23 million (51%) ‘not married’ (meaning never married, divorced, or widowed) people in 2011. [26]
    • The highest proportions of individuals who were either never married or unmarried were in London. [26]
  • Dating, Relationships & Marriage
    • According to a popular dating site, women who took selfies received 4% more messages but guys recieve 8% less. A women who takes a full-body selfie receives a whopping 203% more messages. [4]
    • Most women prefer to wait 1-2 years before moving in, whereas men prefer to move faster at 6-12 months. [4]
    • 62% of singles who use emoji in their text conversations want to get married. They are also more likely to be actively dating than non-emoji (emotion icons) users. [8]
    • Men find beautiful profile photos more attractive but less trustworthy. On the other hand women find beautiful profile photos not only attractive but trustworthy. [13]
    • Tall men and curvy women both have more social connections online than their opposites (shorter men and slender women). Younger people (18-20) also have more connections than singles in their 20's or 30's. [16]
    • 49% of teens have experienced abuse in dating. 29% of girls and 24% of boys admitted to playing the role of both victim and abuser in their relationships. [18]
    • Young adults tended to enhance their profiles using first-person singular pronouns like “I” and “me.” They also tend to focus on work and achievement. [21]
    • Single women outnumber men by 230,000 in New York City. [23]
    • If you are a man the easiest cities in the world to date are (in order): Hong Kong, Sydney, New York, London, Toronto, and San Francisco. [23]
    • If you are a woman the easiest cities in the world to date are (in order): Sydney, London, San Francisco, Toronto, New York, and Hong Kong. [23]
    • When dating, 12% of singles said they're in the market for casual hookups, while 70% said they want a relationship and 11% said they're searching for their future spouse. [23]
    • Women are 40% more likely than men to respond to openers that are food-related. Men were most responsive when asked out directly, and particularly if those messages were assertive. [24]
    • 88% of women and 75% of men in a survey of 5,000 singles said they cared about grammar most, putting it ahead of a person’s confidence and teeth. [25]
    • Researchers from several universities found that women have more deal breakers than men. [27]
    • People who believe they are a good catch have more dealbreakers. [27]
    • Everyone has more dealbreakers when considering a long-term relationship rather than a short-term one. [27]


  1. The Best Day To Try Online Dating Is...
  2. Why Having So Many Choices Could Be The Worst Or The Best Thing About Online Dating
  3. Dating Services in Canada Statistics
  4. Dating in America Today, According to and Zoosk
  5. This Is Why You Shouldn't Use A Dating App On A Company Device
  6. New Report on Dating App Trends Reveals Some Surprises
  7. Have Smartphones Contributed to the Rise of Dating Apps?
  8. Here's Why US Singles Are So Into Emojis, According To
  9. Most Couples Met IRL, Not Through a Dating App According to Recent Survey
  10. 7 Surprising Facts About Online Dating
  11. Is Online Dating Turning Singles Into Commodities?
  12. New Study Finds 4 Out Of 5 Gay Men Meet Their Long-Term Partners Online
  13. Is Your Online Dating Photo Too Hot For Your Own Good?
  14. Iran launches State-Run Dating Website
  15. Are Dating Apps to Blame in the Rise of STDs?
  16. Skout Study Shows Tall Men, Curvy Women are the Most Social Online
  17. Should Dating Services Promote Safer Sex?
  18. 49% of Teens have Experienced Abuse in Dating
  19. Americans Lost A Mindblowing Amount Of Money To Dating Scams Last Year
  20. China's Online Dating Scams Put Everyone Else's To Shame
  21. New Study says Profiles Differ Among Age Groups
  22. Japanese Singles are Weary of Online Dating
  23. New Survey Offers Insights Into Dating Trends Around The World
  24. Hinge Reveals the Most Popular Pick-up Lines for Online Dating
  25. Why Grammar Should Matter To You
  26. The Single Population Is Booming In England And Wales
  27. This Is What Science Has To Say About Your Dating Dealbreakers
  28. eHarmony Launches A New Site For Spanish-Speaking Singles

Last Updated: Wednesday, April 14 2021 @ 09:57 am| Hits: 876,456 View Printable Version