Good & Plenty

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Good & Plenty
Good & Plenty box
Product typeCandy, Confectionery
OwnerThe Hershey Company
Produced byThe Hershey Company
CountryPhiladelphia, Pennsylvania, U.S.
MarketsUnited States
Previous ownersWarner-Lambert
Leaf, Inc.
Ambassador(s)Choo Choo Charlie
Tagline"Love my Good and Plenty!"
Good & Plenty
Good & Plenty licorice candy.JPG
TypeCandy coated licorice
InventorThe Quaker City Chocolate and Confectionery Company
Inception1893; Necco wafers are older (from 1847)
ManufacturerThe Hershey Company

Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.


Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893 and is believed to be the oldest branded candy in the United States.[1]

Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, which purchased Leaf in 1996.

Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer.[2] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[3] based on the popular song "The Ballad of Casey Jones".

See also[edit]


  1. ^ Smith, Andrew F. (2013). The Oxford Encyclopedia of Food and Drink in America. Oxford University Press USA. p. 261. ISBN 9780199734962.
  2. ^ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 108. ISBN 0-8118-0936-6.
  3. ^ Russell, Mallory (2012-08-28). "Former Ogilvy Creative Director Russ Alben Dies". Advertising Age. Retrieved 2012-10-02.