Zoosk Review 2020 | Database of more than 35 million singles

Zoosk Review

Morgan Mandriota

In a Nutshell

Zoosk has popped up on my social media sidebars and banner ads for a while now, so I was really excited to finally see what it’s all about. Zoosk is a fun and easy-to-use dating website that can help connect you with the right person. With 3.8 million visits each month and a database of more than 35 million singles, your chances of meeting someone special are high.


  • Personalized dating insights and reports
  • Behavioral matchmaking
  • Fast and convenient carousel search option


  • Must pay for advanced features
  • No bisexual accounts (but sign up for a second account is free)

Zoosk Zoosk Visit Site

Zoosk Video Review

Zoosk at a Glance

Best for: Anyone looking for a long-term relationship

Number of members: 35 million

Recommended age: 25-45

Favorite features: Behavioral matchmaking & dating insights reports

Signup Process

The signup form is right at the top of Zoosk.com, which is super accessible and receives an A+ from me, someone who doesn’t like to search for things and a former project manager who appreciates quality site designs.

You can sign up for Zoosk in under a minute. At any time, you can go back and spend more time filling out additional details about yourself if you want a more thorough profile and better search results. The initial process is simple:

  1. Zoosk will ask you some basic info (name, email address, birthday)
  2. Then, you’ll need to put in your location
  3. Next, upload a photo; you can do this from your desktop or a Facebook/G+ account
  4. Add some more personal details like your body type, ethnicity, and level of education
  5. Once you’ve confirmed your account via email, you’re ready to start
Zoosk signup

Allow me to start this off by saying that THERE ARE VERY ATTRACTIVE PEOPLE ON ZOOSK. Aside from that, my first impression with the app was a rather rocky one. The appropriate profile photo that I uploaded of myself standing in front of a painted mural was removed within the first few minutes of signing up for “not following Zoosk’s photo guidelines,” which is a party foul IMO. I switched it to a full-body and fully dressed photo of me on a plantation in Savannah and it was removed again.  

Matchmaking & Search Functions

On the brighter side, here are 3 features that I loved the most. The photo verification system enables people to literally verify that they look like the photos they’re uploading to their profile, so you can avoid falling for a catfish. After you answer a few questions based on your dating “requirements” and keep using the website, Zoosk will use its SmartPick™ AI system to introduce you to people who you might be interested in.

One of Zoosk’s strongest points is its matchmaking algorithm that finds you the best matches. 

There are 3 ways to get matched:

1. Behavioral Matchmaking

Behavioral Matchmaking is kind of like machine learning in the dating field. The system learns your preferences, likes, and dislikes, so it can continuously give you more accurate results. It is one of the most sophisticated ways to find matches and is known to be incredibly successful. Zoosk will send you 1 match a day that you can respond to or decline.

2. Manual Search

If you have more of a hands-on approach to dating, you can manually search through Zoosk’s database to find your own matches. This is easy to do; simply click from one profile to the next until you see one that is appealing to you. You can see other members’ profile pics, age, and location to make a quick decision as to whether or not you’re interested in going further. If you are, there are quick messaging options (we’ll discuss that in the communications section below). You can also edit your search to get more specific results, using filters like age, location, distance, ethnicity, and relationship status.

Zoosk search options

3. Carousel

This is a quick match feature that will let you swipe through lots of profiles at a glance. You’re shown a profile pic and click Yes, No, or Maybe to rapidly move through multiple profiles each minute, kind of like Tinder-style. This is a good way to see lots of profiles, so if you are good at snap decisions, this is the route for you. You can also star the member, signaling to them that you have taken an interest. Then, it's up to them to make the next move. Note that carousel searching is a limited feature, which you'll need to pay for with virtual coins after a certain number of views.

Features & Communication Tools

One of the most unique and useful features of the Zoosk membership are the dating insights reports. This gives you some real insight into your dating preferences and even your own personality to help you learn more about yourself and how or whom you like to date. It makes the selection process faster and easier, and can sometimes be a real eye-opener. Obviously, the more you make use of the site, the more information it collects, and the more insights you are given.

If you want to get in touch with someone on Zoosk, you can Smile or Like their profile. Additionally, you can send a member a text message. Or, if you really like someone, you can send them a virtual gift. As a digital marketer obsessed with analytics and geeky tech, ALL OF THIS IS AMAZING.

Zoosk also has a convenient mobile app that makes it easier to connect with people throughout the day. The Zoosk messenger app lets you send SMS to anyone on the network, making that initial communication a lot easier and less awkward. It is also useful if you are looking for a more casual dating experience. Additionally, you can link your Zoosk profile to your Facebook account. Then, you can get updates to your news feed about your account, like when a potential match updates their profile, adds photos, or is active in some other way.

There's even a "Super Send" feature that allows you to reach out to multiple users at once. You can choose from pre-selected icebreakers which will be sent to a variety of users who can then guage their interest and reply, thereby initiating a deeper conversation. Another helpful tool, SmartPick, uses technology to choose matches for you based on compatability and your history of likes.

Zoosk Love Stories

“Our first date was a complete success... We’ve been dating ever since then, and last Saturday I proposed to her. She said YES! Thank you Zoosk for introducing me to the woman of my dreams.” - Scott, CA

I never thought I would find my match on Zoosk (let alone any dating website). But then I found Jake! He became one of my closest friends in a short period of time... I have never been so happy in my entire life. We continue to push each other to be more positive and caring every day. I can’t thank Zoosk enough for helping me find my match.” - Casey, PA

Scott and I started chatting on Zoosk in January 2017. He was well-traveled and funny in a corky way, which attracted me to his profile… As time went on, we became inseparable… you name it and we have done it! He is the most thoughtful, loving and caring person I know. The way he loves me has changed my outlook on life for the better. I can’t thank Zoosk enough for introducing me to my future husband.” - Keena, MI

Safety & Security

For one thing, Zoosk has a photo verification step that requires new members to snap a photo of themselves using their smartphone. This helps prove you are who you say you are and minimizes the chances of getting involved with a spammer or bot.

In 2020, Zoosk rolled out a trailblazing new verification system, Zoosk Insignia. Zoosk Insignia provides an extra level of safety against romance scammers claiming to be members of the US military. Zoosk members who choose to submit valid proof of their U.S. Military service status, will be given a military verification badge that shows up on their profile.

Additionally, Zoosk has a strong no-harassment policy and makes it simple to block someone who is bothering you or being inappropriate. Zoosk also features a helpful online dating safety guide. It’s an entire section dedicated to offering tips to make the dating experience safer and more comfortable for everyone. It offers useful advice about making your profile safe, connecting online, meeting in person, and even sniffing out spammers.

Zoosk Cost

Price per Month
Total Price
6 Months
3 Months
1 Month

Zoosk’s pricing is pretty standard for the dating industry. You can get a single month subscription to try out the full set of features. If you like the experience, you should sign up for a full 6-month subscription to get the most savings. You’ll save 50% by doing it that way. 

Zoosk offers free and paid plans. You actually get a lot from a free account including the Carousel and Behavioral Matchmaking tools and unlimited manual searches. You can also buy Zoosk coins so you can do things like read messages, promote your profile and send gifts even without signing up for a membership.

Zoosk Free Trial: How to Sign Up

Signing up for a free Zoosk profile is simple and straightforward. Here's how you do it:

1. First, you specify if you’re a man or a woman.

2. Then you state whether you’re looking for a member of the opposite sex or a same sex relationship.

3. You then enter in your email, location and upload a profile picture.

4. Next you’ll need to fill out a questionnaire which is less extensive than those required on a number of other dating sites. It asks your body type, education, ethnicity, height, if you have children, and if you smoke.

5. Once you finish the short signup, you’re ready to peruse the profiles on Zoosk.

Zoosk Zoosk Free Trial

What Does a Zoosk Free Trial Membership Include?

With a free membership on Zoosk you can surf around and see what members are online in your area. You can also see which users have expressed interest in your profile, but it pretty much ends there. If you want to contact other users and chat, you’ll need to upgrade to a paid membership.

Another thing you can do with a free membership is buy Zoosk coins. This is an online currency used by the website, which you can use to boost your profile and buy digital “gifts” for other users.

With the Zoosk coins, you can buy gifts like a virtual box of chocolates for 20 coins, a virtual cocktail for 20, or splurge on digital teddy bear for 25. You can also purchase 75 boosts for 150 coins, which could really help your profile get noticed. A package of 180 Zoosk coins costs $19.99, 480 costs $39.99, and 1,800 is $99.99.

What Don’t You Get?

Without paying for a membership, there’s only so much you can do. While you can get an idea of the users who are available in your area, you won’t be able to send messages or chat with other users, or connect with users who have viewed your profile. You also won’t be able to take advantage of Zoosk’s “SmartPick” behavioral matchmaking, which determines matches for you based on your preferences and behavior.

Zoosk’s matchmaking technology plugs your preferences into the “carousel” feature that greets you on the site so that the best possible matches come your way. To make full use of this smart dating technology, you'll need a paid membership.

Zoosk Zoosk Visit Site

How to Boost Your Zoosk Dating Profile

Create a Winning Profile

Your dating profile is the first impression you send out to the virtual dating world. With Zoosk you can easily & quickly create a profile—also known as a Date Card—and add to it later when you have more time. When you do come back to it, Zoosk will walk you through finishing your profile by prompting you to fill out a few answers about yourself and your ideal match. The more information you add, the higher the chances you’ll attract a good quality match.

Choose the Right Photos

Yes, we live in a superficial world. We all look at profile photos first, before reading the profile itself. Since photos are so important, it’s essential you choose the right type of photo to add to your profile. Use a flattering shot, but stay away from a Kim Kardashian-styled ‘selfie’ in the bathroom, and include photos of you actually enjoying yourself and doing things you love. Upload a selection of photos so you have a range of different poses and environments.

Promote Yourself

What makes Zoosk different from other sites is that it takes the best parts of dating & social networking and combines them together. Using social media can help get you more views on your profile and raise your chances of meeting the right person. Get involved on Zoosk’s community pages where you can receive invaluable advice and have your say about dating (not to mention get your profile seen). Comments on the boards are added to your Zoosk status feed, which shows up on your Date Card and on the Zoosk front page that is seen by singles in your local area.

Get Your Friends Involved

Another perk of Zoosk is that you can actually invite your friends to write testimonials about you that are visible to potential matches (yes, your friends can act as virtual ‘wingmen’). After all, your friends know you best and can brag in ways you might feel embarrassed to do yourself!

Improve Your Visibility

A super smart, effortless way to promote your profile is the Zoosk Boost feature. Purchasing Boost with Zoosk coins will help you get noticed and highlighted in different places on Zoosk including in people’s messages and Carousel (the search tool). Zoosk coins can be purchased, or you can earn them through onsite activities such as becoming a fan on Facebook or installing the mobile app.

Help & Support 

Zoosk has an extensive help center including a searchable FAQ section. You can speak with a customer service representative directly via one of the Zoosk social media outlets including Facebook, Twitter, G+, or Instagram.

Find Love on Zoosk

In summary, Zoosk is an affordable dating app for casual or serious relationships with over 40 million sexy singles to choose from. If you’re searching for love online, with Zoosk you can enjoy the benefits of an easy-to-use system and compatible matches.This is probably my best dating app because of its usability and dating pool. I should’ve started using this app when it first popped up on my social media advertisements.

Frequently Asked Questions
Is Zoosk safe and legit?
Zoosk has a number of privacy and security standards in place for its users. It's verification process, Zoosk Insignia, provides safety measures that block spammers and fake accounts. It also requires new users to submit to a photo verificaiton process, and imposes a strict no harassment policy and includes safety guides for all users who want additional tips.
Is Zoosk just a hookup site?
No, many of Zoosk's subscribers use the site for long-term relationships. Users can select what kind of relationship they're looking for to match with those interested in the same thing. Zoosk also boasts numerous success stories of couples who have gotten married after meeting on the site.
How much does zoosk cost?
Zoosk has free and paid subscriptions. A paid subscription costs $12.50 per month for a year membership. The site also sells optional 'Zoosk coins' that you can use to boost your profile or send gifts to other users.
Morgan Mandriota is a freelance sex and wellness writer with bylines at Betches, Health.com, and BuzzFeed. Her insight has been quoted in Cosmopolitan, Tinder, The New York Times, and more. When Morgan isn't writing about orgasms, dating struggles, or CBD, she loves traveling, eating tacos, and training in Brazilian jiu-jitsu.

Zoosk customer reviews

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Top Reviews

Daniel, NC
a year ago

Ease of use

Brand satisfaction

Value for money

Service quality

Very easy to use. Easy access to potential dates. Easy to communicate. On time prompts when contacted

10 months ago

It's a fun way to meet people. It's also a way that you might meet the person of your dreams.

10 months ago

It's fun and entertaining and it allows you to do a lot for free! My experience was definitely worthwhile

Fiona, MI
6 months ago

Because it's great site to find love, it's easy to find friends too. I liked it over 5 yrs now

Leia, VA
7 months ago

I used this dating website in the past.I have problems with it at first but then I stared to like it..the cost of it didn't take alot.its worth it

Anthony, NM
a year ago

It's a great dating app. I wish that it was free, but unfortunately it is not.

David, VA
a year ago

Offer a great product and customer service. It helps you to solve the problem in the app in dating site

William, PA
10 months ago

I have been using Zoosk for a number of years and even though I have not found the right one yet, I have met some really nice people.

Saul, CA
9 months ago

I was using several dating sites and it was OK compared to others. However, it was definitely user friendly and I did meet a few potentials and did however have a good time.

Derek, FL
8 months ago

The site has a lot of people so that's a positive, but they also have a lot of fake profiles, they also lead you on with saying you were sent a message when that isn't the case

Cassidy, PA
10 months ago

It was the best way to meet a nice girl and go out and have fun. Also, my friend met his wife in this site.

Michael, PA
a year ago

I think Zoosk has realer people, and more of a variety of people, than other dating sites. Very seldom do I ever meet someone to have a conversation with, much less anything further, but I blame a lot of that on me for having a weak profile and maybe being too honest and picky about people.

Aaron C, FL
7 months ago

Everything was up to par with what I expected I found it to be extremely easy to navigate and enjoyed my overall experience

Curtis, CA
6 months ago

I enjoy the app layout and great user interface. Also enjoy the customer service provided within the app

Bob, ME
9 months ago

I have only browsed it and not tried to reach out for a contact. I need to decide what I want before I subscribe. The ratings are mostly an impression

Carrie, CA
a year ago

Only able to communicate with paid members so when you get a message you cannot respond without paying

8 months ago

I did not find potential partner in Zoosk. It required me to pay. I cannot see choices without paying for premium membership.

Helen, NH
a year ago

When you click on someone and match, you don't get to go back and see that person. High price for monthly service. No match yet.

Reg, OK
8 months ago

I've used Zoosk a number of times in the last three years. I feel they are too high-priced. Also, some of the clients are someone that is now desirable. I know they don't screen you. But maybe they should because I feel it would draw better clients.

Roger, TX
9 months ago

The site is too slow and nothing's free. I would much rather use Plenty of Fish and not pay and get the same quality.

42 customer reviews