Tinder Review | PCMag Skip to Main Content

Tinder Review

Swipe right for casual dating and hookups

editors choice horizontal
4.0
Excellent
& Jordan Minor

The Bottom Line

Tinder's romances may not grow into something greater, but there's no other dating app this easy or fun to use for finding a good time right now.

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Pros

  • Simple, modern interface
  • Addictive swiping feature
  • Free to use the basic functionality
  • Video chat

Cons

  • Geared more toward hookups than relationships
  • Lots of incremental ways to spend money

Tinder Specs

Video Calls
Desktop App
Starting Price $19.99 per month
Mobile App
Free Account Offered

best of the year logo It's safe to say that Tinder has fully ensconced itself in the zeitgeist of the modern dating world. The movie Swipe Right hit theaters in 2016, while Tinder-related songs include "Swipe" by Miracles of Modern Science, "Swipe Right" by Forest Blakk, and "Digital Love" by Hailee Steinfeld. But does it justify its place in the dating app pantheon? Yes. Tinder fully delivers on its promise of putting you in front of thousands of eligible singles who want to meet you right now. Its basic version is free to use, and it gives you an addictive, irreverent, entertaining, and well-built platform to endlessly swipe. It's our Editors' Choice dating app for finding Mr. or Ms. Right Now.


Getting Started With Tinder

Tinder is an app-focused service that's available for Android and iOS, but you can sign up via the web on desktop. The first step is to log in via Facebook or, if you don't want Facebook to have even more data on you, through a text to your phone. After you receive and enter a verification code, Tinder lets you get started.

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First, you must fill out some simple initial info: name, age, gender, email, and a captcha to verify you're a human. Like many websites, Tinder prompts you to let it send you browser notifications for new matches. If you absolutely need to know if someone expressed an interest in you while you're busy with a Google Sheets spreadsheet or writing an email, maybe that's for you. However, other folks might want to keep Tinder confined to its own app.

And that's it. There are no further requirements for profile write-ups, and no field of menu options asking if you like tall people, smokers, drinkers, religious types, or what kind of coffee you prefer. Tinder dumps you straight into the dating pool and asks you to start swiping, though members can use the arrow/Enter keys and the space bar to move through the cattle call of humanity on the desktop.


Interface and Profiles

Tinder is all about the app. Before diving into swiping, you can add more to your profile, even though Tinder doesn't actively ask for it. The Settings function is first and foremost designed to get you to spend money, with prompts to sign up for Tinder Gold, Tinder Plus, Boosts, and Super Likes (more on those in a bit). After that, you can set your Swipe Location to your current location, or where you plan to be soon if, for example, you're going on vacation and want to set up a few dates in advance.

Tinder 1
(Credit: Tinder)

You then have the option to change what you're looking for (men or women), select a location (1 to 100 miles), and set an age range (18 to whatever upper limit you choose). Interestingly, you can also choose to hide your profile in the queue (they call it the Card Stack), so you can't be seen or swiped on. This setting still lets you message your matches (presumably, so you'll stay on Tinder), chat with your picks, and not be bothered by new suitors. In the Edit Info field, you can add pictures; write the requisite About You section; include your job title, company, and school; and connect your Instagram account. You can even choose to hide your age and location.

After getting into the actual hunt—and make no mistake, Tinder feels like a hunt—it's easy to see exactly why the app is so addictive. Unless you've been living under a rock, you know how this part works: Swipe right if you're into someone and left if you're not. Your thumb is judge, jury, and executioner, acting on instinct and immediate assessment of the human being on the other side of the screen. It works because it's brutal in its immediacy, which is why other dating apps, including Bumble and OkCupid, have copied it. That said, if you want something a bit less superficial, the Blind Date feature only lets you see photos after you and your partner match after chatting.

Swiping left gives a photo a Nope overlay, while swiping right gives a photo a Like stamp. Photos stick to your thumb as you move them around, which gives you a tactile feel of control. Tap a photo's right side to look at the next one, and tap the left side to go back. Tap the bottom to look at the profile, and swipe up to Super Like. You can send someone's profile to a friend to see what they think. Swipe a dozen or so times and Tinder serves you an ad or a prompt to read something like a Guide To Dating.

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PCMag Logo How to go on a virtual date during the coronavirus pandemic

You can also use the X, Star, Heart, and other icons at the bottom of the screen, but why bother? It's more fun to just keep swiping. Once two people have both swiped right on each other, a match is made. For free users, you won’t know if someone has picked you until you’ve already picked them. Free users also have a finite amount of likes they can give in a day.

The search function is clearly for finding casual matches—at first, it felt a bit odd to be served up potential matches from Missouri, Austin, New York, or even Iceland—but remember that this isn't really meant to find folks for eternity. That’s not the appeal.

Tinder is aware of its top-dog status among mobile dating apps. Tinder is so active and popular that if you’re of a certain generation, it’s almost weirder to not at least have some Tinder experience. So the app isn’t afraid to experiment with new features or ditch them when they don’t work. Remember the Snapchat-esque Tinder Moments?

Meeting strangers (almost always men) from the internet can unfortunately lead to tragic results. As a result, Tinder implemented robust safety features including real-time photo and video verification and the ability to share your date’s details, like time and location, with emergency services via Noonlight. You now have more options for blocking profiles, like an ex, as well as reporting offensive messages. Tinder even tries to stop those toxic messages from being sent in the first place by giving users a chance to reconsider what they're saying if the app detects something questionable in their language.

Finally, Tinder's desktop version has a Work Mode function that switches the interface to look like a Google Doc so you don't get busted clicking around while on the clock. Well played, Tinder.

Tinder Goals
(Credit: Tinder)

Premium Features

Tinder Plus and Tinder Gold are a little confusing, since some of the things you can pay for here are free if you practice patience. Tinder Plus gives you unlimited likes, unlimited rewinds (or the ability to change your mind about a swipe), a free Boost each month, and the ability to swipe around the world. You can also turn off ads and choose who sees you. Tinder Gold goes further, letting you instantly see who you’ve already matched with before swiping and giving you full access to Top Picks (which non-Gold folks can only see a few of at a time).

Boost and Super Likes are more straightforward—Boost ups your visibility and Super Likes are basically to signify above and beyond "yep, you're hot." Tinder gives you a few free Super Likes per day, but you must pay for all those Boosts.

Tinder Gold and Tinder Plus start at $29.99 and $19.99 per month, respectively, but drop in price the longer you commit. Boosts cost $3.99 each, and Super Likes will run you $0.99 each for a pack of five, but both get progressively cheaper the more you buy. Thankfully, Tinder has eliminated pricing that changed based on your age.

For its most dedicated users, the Tinder one percent, the app now includes the Tinder Select tier for a ridiculous $500 per month. Dropping that much cash lets you message whoever you want, gives you early access to new features, and lets anyone else see your profile. However, at that price, Tinder Select seems more like a VIP status symbol than anything else. After all, your profile gets a special Tinder Select badge that highlights your baller status. To sign up for this tier, Tinder must vet and approve you, which is similar to other elite-focused dating apps with actual celebrity users (like Raya).


Face to Face, Tinder Festival, and More

The COVID-19 pandemic forced us to limit our in-person exposure, so dating apps faced the tricky dilemma of how to responsibly service singles who must settle for virtual connections instead of physical ones. After some initial tests, Tinder rolled out its Face to Face video chat functionality across the globe. If you and your match both consent to video chat within the app, you can turn on the camera for more intimate conversations. Face to Face is available to everyone who uses Tinder.

Tinder has other pandemic-era solutions that are designed to expand the number of people you can match. Tinder Passport, which lets you match outside of your city, and Tinder U, which lets you match with students from your college, are both currently free. In addition, you can use Tinder Festival to match with fellow concertgoers before attending events like Bonnaroo and Lollapalooza, essentially rendering the music-based dating app Vinylly obsolete.

Bumble, eHarmony, Match, and Plenty of Fish have also launched full-on video dating features. Plenty of Fish has livestreaming. Hinge at least helps you set up a video date with your match outside the app itself. Facebook Dating’s main advantage is its connection to the larger Facebook ecosystem, which also includes Instagram and Messenger.


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PCMag Logo How to Avoid Online Dating Scams

Are You Ready for a Good Time?

If you're up for fun rather than a lasting commitment, Tinder is the dating app for you. Although it's not unheard of to find a life partner using Tinder, you'll want to check out Match, our other Editors' Choice winner, for serious dates. That said, Tinder does exactly what it says it's going to do—help you find a quick date. It's fun, a little irreverent, and, judging by its popularity, gets results.

For more on digital dating, see our picks for the best hookup apps and the best breakup apps. Learn how one writer found himself in the middle of a Tinder ad campaign. And explore these self-care apps and services to help mend a broken heart.

Tinder
4.0
Editors' Choice
Pros
  • Simple, modern interface
  • Addictive swiping feature
  • Free to use the basic functionality
  • Video chat
View More
Cons
  • Geared more toward hookups than relationships
  • Lots of incremental ways to spend money
The Bottom Line

Tinder's romances may not grow into something greater, but there's no other dating app this easy or fun to use for finding a good time right now.

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About Karl Klockars

Karl Klockars

Even after testing dating apps for PCMag, Karl Klockars remains happily married to his wonderfully understanding and awesome wife, Nora, and lives in Chicago. He is the author of Beer Lovers Chicago, runs the guysdrinkingbeer.com site, writes for outlets including AskMen, Chicago Magazine, and Thrillist, and recently entered the world of voice-over artistry.

Read Karl's full bio

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About Jordan Minor

Senior Analyst, Software

In 2013, I started my Ziff Davis career as an intern on PCMag's Software team. Now, I’m an Analyst on the Apps and Gaming team, and I really just want to use my fancy Northwestern University journalism degree to write about video games. I host The Pop-Off, PCMag's video game show. I was previously the Senior Editor for Geek.com. I’ve also written for The A.V. Club, Kotaku, and Paste Magazine. I’m the author of a video game history book, Video Game of the Year, and the reason why everything you know about Street Sharks is a lie.

Read Jordan's full bio

Read the latest from Jordan Minor

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