More images from our DTF campaign revealed

Last week, we announced our campaign to redefine DTF. You see, for way too long, DTF has been used in a derogatory way, thrown around during “locker room” talk—talk we’ll no longer tolerate. So we’re on a mission to flip the script on DTF. After all, shouldn’t the person it’s describing be the one to decide what it means? The F should be your F to choose, to be whatever the F you want it to be.

Developed by Wieden + Kennedy (the powerhouse agency behind campaigns for the likes of Nike and Spotify), our DTF campaign reminds daters of what they deserve: better. And to really bring this movement to life, we worked with famed duo Maurizio Cattelan and Pierpaolo Ferrari to create arresting images that do just that. The creators of Toliet Paper Magazine, Cattelan and Ferrari’s work on DTF is colorful, provocative, inclusive, and beautiful. But don’t trust us—we’re not the only ones who think the images look like little works of art.

If you need some inspiration for how you’ll redefine DTF, we’re sharing 15 images here—so take a look. Which is your favorite? Your least? Don’t worry, we won’t be mad—we truly want to know what you like and what you don’t, what inspires you and what offends you. We also won’t be mad if you decide to share your favorite on Instagram and Twitter.

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