OkCupid Information, Statistics, Facts and History

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Facts Summary for OkCupid

Owner:: Humor Rainbow, Inc. (which is owned by Match Group, which is owned by InterActiveCorp (IAC))
Headquarters:: New York, United States
Business Started:: 2004
Brands & Partnerships:: OkCupid
Employees:: 56 [2019 #5]
Main Service Areas:: United States, Canada, United Kingdom, Australia, International
Service Available Via:: Website, iOS and Android
Number of Members since Launch:: 50+- million [2019 #5]
Number of Active Members:: 5 million (estimated and based on 1 million app installs every week) [2016 #2]

OkCupid History Summary

OkCupid (OKC) was founded in 2004 by Chris Coyne, Sam Yagan, Max Krohn, and Christian Rudder of Humor Rainbow, Inc. Originally OkCupid was a completely free service that was supported by showing online advertising to its members but by the summer of 2009 OkCupid started to offer subscriptions called the "A-list". The core features of OkCupid remained free allowing users to create a profile, search, take tests, and send and read messages. When subscribing to the A-List users would have an ad free experience, and get extra features like seeing if someone has read your messages, and more search filters. Besides being free at the time of launch (which was not common in 2004) OkCupid service differed from others by allowing it's members to create multiple choice tests. These tests which could be based on almost anything allowed members to offer quizzes that others could take which would aid in their decision on who the best match might be.

With OkCupids popularity increasing every year, in 2011 InterActiveCorp decided to purchase OkCupid for a reported $50 million. By 2012 over 1 million people were visiting OkCupid.com every month and the dating service had over 10 million users register since they launched. As of 2016, 4.3 million plus OkCupid dating apps are installed every month and 7.3 million messages are sent by OKC members every day.

Related Statistic Pages

Match Group Inc. (company)
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- POF.com (Plenty Of Fish) (brand)
- Tinder (brand)

OkCupid Facts By Year

2024

General Information
- OkCupid celebrated its 20th anniversary. The OkCupid dating website launched in 2004. [1]
- A new study by OkCupid about Dating Trends in the last 20 years found : [1]
  - Surveyed close to one million of its users.
  - Found that almost 80% consider themselves independent daters. Those who do on average receive 5% more likes.
  - 33% said honesty was the most important quality they looked for in a partner, followed by respect at 25%, open-mindedness at 23%, and a sense of humor at 19%.
  - 23% said they like to video chat before meeting someone in person, up from 20% in 2020.
  - Those who are looking to video date first get 15% more Likes and 90% more matches.

References

OkCupid Celebrates 20 Years and Dishes Some Dating Trends

2023

General Information
- A new study by OkCupid about Women's RIghts found : [1]
  - 87% of its female users are pro-choice, and 49% said that a date’s differing opinion on abortion would make them think twice about dating them.
  - In 2022 72% of women said they would not move to a state where abortion was illegal, and 37% said they would move out of their state if abortion became illegal there.
  - 90% of women are against government defunding of Planned Parenthood.
  - 83% of women feel strongly about closing the gender wage gap.
  - 79% of women said that finding their “forever person” is more appealing right now than dating around
  - 54% of women said that finding a relationship and getting married are at the top of their five-year plan compared to buying a house (27%), paying off debts (15%), or having a child (4%)
- OkCupid has been sending out questions as a test formulated not by people, but by the popular AI ChatBot. [2]
- 52% of OkCupid users think using AI on profile photos is a turn-off, and 47% said they were uncertain whether they’d keep dating someone who first reached out to them using an AI chat bot. [2]
- A group of conservative Catholics based in Colorado spent millions to buy tracking data from dating apps like OkCupid to identify gay priests, and then shared the information with regional Bishops. [3]

References

2022

General Information
- 90% of OkCupid users said in a survey that it was important their match care about climate change, and it’s the biggest deal-breaker. [1]
- Climate change and environment questions generate 7.5 million responses worldwide. [1]
- Users with an OkCupid climate change badge received up to 37% more likes. Those who are concerned about the climate are more likely to be vaccinated (26%), and 400% more likely to consider themselves a feminist. [1]
- OkCupid has added compatibility questions for users to find matches who support the LGBTQ+ community. [2]
- OkCupid will show definitions for the 20 sexual orientation options and 22 gender identity options offers for users to add to their profiles. Daters can be clear on exactly how they identify. Daters can pick up to 5 options. [2]
- OkCupid released the 2022 State of Dating study which examines questions about mental health and inflation. The study gathered facts from 1.6 million respondents. [4]
Legal
- The FTC says OkCupid engaged in unfair and deceptive conduct by sharing biometric data (user photos) with Clarifai. OkCupid's parent company Match Group is being sued by the FTC for this. [3]

References

2021

General Information
- OkCupid has launched a new profile badge for users to advertise their views on climate change in honor of Earth Day. [1]
- OkCupid also plans to donate $1 per profile badge to EarthDay.org, up to $25,000. [1]
- 90% of users surveyed said that it’s important that their matches care about the environment. Users who “believe climate change is real” get 56% more “likes” than those who deny it. [1]
- OkCupid is adding a vaccination badge to their profiles for easy identification of users who are vaccinated. OkCupid will also allow users to filter based on vaccine status and will offer the paid “boost” feature for free. This initiative is part of a partnership with the US Government to try and have 70% of American adults vaccinated by July 4th. [2]
- OkCupid Changes so far this year: [3]
  - OkCupid adjusted its pricing tiers and did away with its “A-List” membership in favor of Basic and Premium paid services.
  - The Intros feature has been removed. This means non-paying members can no longer message another user until they have both Liked each other.
  - Super Likes have been added along with a feature called Notes. Each user gets one free Super Like per week, and if you are really interested, you can also send them a Note before they Like you back to try and win them over.
  - DealBreakers is another new feature which allows you to filter matches based on what’s most important to you.
  - OkCupid has revised the Stacks feature, where you can now view matches based on new categories, like Question Pros, Recommended, Online , Nearby, Popular and New People.
- OkCupid is now offering Badges on profiles to show the members vaccination status. This is available in United States, Canada, United Kingdom, and India. [4]
- OkCupid there will be a dedicated space where LGBTQ+ users can choose from a list of over 60 identities to let other members know who they are and how they identify. Users can also filter for the types of people or relationships they prefer, giving them more flexibility in their searches. [5]
- OkCupid has partnered with the Human Rights Campaign, the largest LGBTQ rights organization in the U.S. [5]
- OkCupid has debuted a new global ad campaign “Out of Home” (or OOH) to celebrate people meeting in person again and with a focus on inclusivity. [6]
- 20% increase in users identifying as non-binary, and a more than 5% increase of users identifying as bisexual from this summer. [6]
- 85% increase from this time last year in users who identify as pansexual, and over the summer, a 7% increase in people who are open to non-monogamous relationships. [6]
- OkCupid has added a new “pro-choice” badge for users to add to their profiles, a signal to let others know they oppose the new Texas law restricting abortions. [7]
- OkCupid released a statement to condemn a women who ripped down ad posters that is part of their LGBTQ+ ad campaign on the New York subway. [8]

References

2020

General Information
- OkCupid launched a new ad campaign called “Ask Yourself,” which focuses on questions that can serve as deal-breakers to younger daters. It launched in January in New York and will be rolling out to other cities over the next several months. [3]
- OkCupid members who said they enjoy discussing politics increased over 150% in 2019 compared to 2016. There were 38 million answers for political questions over the app, the number one category, followed by music at 20 million, and travel at 11 million. [3]
- OkCupid has a set of 4,500 questions users can display on their profile to assess compatibility with potential mates. [5]
- OkCupid now allows users to filter climate change deniers: [5]
  - 97% of OkCupid users believe climate change is real and 82% say they’re concerned about its potential impact.
  - OkCupid says it has seen a 240% increase in mentions of related terms appearing on people’s profiles, including “climate change,” “environment,” “global warming” and “Greta Thunberg”.
  - Climate change questions have already received more than 4 million answers since they were announced in mid-January.
- 92% of American, Canadian, and Australian OkCupid users said they are willing to date virtually (using 2-way video streaming) during the coronavirus outbreak. In India 74% and in Italy 45% are willing to try this. The UK, Germany and France are on the high end at 93%, 95% and 94% respectively. Internationally this number averages out to 88%. [6]
- Talk about the coronavirus over the app increased 188% between January and February. [6]
- OkCupid conducted a survey about online dating and the pandemic (for February and March): [7]
  - 900% increase in mentions of “coronavirus” and “social distancing” on OkCupid profiles.
  - Worldwide OkCupid has seen a 20% increase in conversations and a 10% increase in matches.
  - Overall OkCupid has seen a 30% increase in messages. Women have increased the amount of first messages they send to matches by 40 percent.
  - Users looking for hook-ups are down 20%, while those looking for long-term relationships have increased 5 percent.
- OkCupid has heard from minority users who like the ethnicity filter, and after further research found most users do not set a preference. [8]
- OkCupid has rolled out a new Black Lives Matter badge for users to add to their profiles. They also added a list of questions about racial injustice and inequality. [9]
- In the first week 100,000 users have responded to the new questions about racial injustice and inequality. The majority say that it is not okay to silently support racial equality, and about 70% said they are protesting. 9% reported that they have donated time or money to a racial justice cause. [9]
- OkCupid will be donating $50,000 to the ACLU and pledged to donate a million dollars in advertising space to black civil rights organizations. [9]
- OkCupid redesigns their mobile app, which includes a new feature called Stacks to help users better sort through profiles. Some of the popular categories include: Question Pro, Who's Nearby, and Online. [10]
- As of July, everyone can state their pronoun preferences regardless of how they identify. [10]
- OkCupid confirmed that it had been notified by a third party of potential security risks on its service and was able to fix the security flaw in about 48 hours. No user data was compromised. [11]
- OkCupid has released a new “Voter 2020” badge that people can include in their profiles to show they are registered and ready to vote. OkCupid asks users if they are registered to vote as they swipe through the app. If they answer “no,” they are taken to a landing page offering them the chance to register. OkCupid is working with When We All Vote, an organization founded by First Lady Michelle Obama and actor Tom Hanks. [12]
- OkCupid conducted a survey about politics and online dating: [13]
  - 76% said that how their dates lean politically is important.
  - Over 500,000 of OkCupid users said they wouldn’t consider dating someone who didn’t vote.
  - 91% of women and 89% of men surveyed said they are registered to vote.
  - 83% of Gen Z users said they were registered to vote, compared to 90% of millennials, 93% of Gen X, and 95% of Baby Boomers.
  - Registered voters on OkCupid are 85% more likely to get a message than non-registered voters. Registered voters are also 63% more likely to get a match.
  - OkCupid users tend to skew Democratic and have a more progressive view of politics.
- OkCupid launches a marketing campaign called VILF which is a play on the acronym and refers to "Voters I Like to F@#k". [14]
- OkCupid conducted a study about dating in 2021 and surveyed over 2 million users: [15] [16]
  - Politics and the pandemic are the two biggest forces shaping the dating experience.
  - 64% of respondents said they preferred to date someone who shared their political views.
  - 85% of millennials and 84% of Gen Z respondents were concerned about the climate crisis.
  - 89% - who felt that people should live together before considering marriage.
Finances
- OkCupid has achieved eight consecutive quarters of around 10% year-over-year growth. [4]
Legal
- OkCupid has come under fire from the Norwegian Consumer Council for sharing personal data of their users with third parties like advertisers. This includes sending GPS position and anwsers to personal questions to companies like Facebook. [1]
- OkCupid will be getting several new safety features this year. This includes a panic button for users to be used in emergencies, photo verification for profiles, the ability to detects inappropriate messages sent by users, and an updated in-app Safety Center. [2]

References

2019

General Information
- OkCupid found that 7pm on Sunday night is the peak of weekly activity on the app, and the best time to try and strike up a conversation with a match. [1]
- OkCupid is the recipient of the 2019 Dating Sites Reviews Single's Choice Bronze Award. [2]
- Users of OkCupid have reported that their accounts have been hacked. In response, a spokesperson has stated that there has been no security breach at OkCupid. [3]
- A vulnerability found in the Android version of OkCupid’s mobile app could have exposed users to attacks. It involves when the OkCupid app uses WebView to show content from the internet. An attacker could create a malicious page with a URL containing /l/ and send it to an unsuspecting OkCupid user. The OkCupid app has since been fixed and has removed this vulnerability. [4]
- Users who publicly answer yes to the question “Do you watch Game of Thrones?” will now receive a profile badge for the series. OkCupid's Game of Thrones profile badge is available from April until June. [5]
- Game of Thrones has over 2 million mentions on OkCupid profiles. OkCupid predicts the badge will lead to 20% more likes and 15% more conversations for those who have it on their profiles. [5]
- OkCupid has 56 employees. [5]
- Every year on OkCupid 91 million connections are made. [5]
- 50 thousand dates are made every week on OkCupid. [5]
- In the wedding section of the New York Times, OkCupid is the most mentioned dating app. [5]
- OkCupid app has been downloaded over 10 million times on Google Play. [5]
- It has been roughly estimated that OkCupid has had 50 million users since they launched. [5]
- In India, OkCupid has a new marketing campaign is called “Find My Kind,” and aims to give more agency to young adults looking for a partner. [8]
Finances
- Of all the dating apps, OkCupid earned the 8th most revenue overall (8th in App Store and 5th in Google Play). [6]
Legal
- In June a man pleaded guilty to sending threatening letters to OkCupid’s headquarters in Dallas, Texas, in retaliation for banning him from the dating app. [7]

References

2018

General Information
- New OkCupid Conversations Feature: [1]
  - OkCupid updated their message system late in 2017. It is now called Conversations and members must express interest in each other first before they can view any messages.
  - Because of this change matches are up by 32% and messages flagged inappropriate have gone down by almost 70%.
- OkCupid is the recipient of 2018 Dating Sites Reviews Editor's Innovative Award. [2]
- OkCupid started a new campaign that shares hobbies over hookups and is called “DT___”. Women don't want to DTF so they are twisting it to mean other things. [3]
- The OkCupid app has seen a 20% increase in new female users. [3]
- According to a study the OkCupid app is the best at holding onto their users long-term. [4]
- According to LinkedIn, OkCupid.com has 65 employees. This has increased by 20 since 2015. [5]
- OkCupid partners With ACLU For #RightToLove Campaign. For every user who receives the RightToLove badge, OkCupid will donate $1 towards the ACLU. [6]
- OkCupid has seen a 64% increase in political terms being employed in user profiles over the last year. [7]
- The new marketing campaign called DTF has mixed reviews. [7]
- OkCupid donated $50,000 to the ACLU. This equals $1 for every user who got a ACLU prfoile badge. [8]
- OkCupid found that among its ACLU supporters on average get more dates than non-supporters. [8]
- OkCupid has 54 employees now. [9]
- OkCupid lists 1 million plus app installs every week and 7.3 million messages a day sent by users. This number has not changed since 2016. [9]
- OkCupid on average has 100,000 users on at any one time. [9]
- OkCupid adds ability for users to prominently display their pronoun preferences in their profiles. [10]

References

2017

General Information
- OkCupid now allows users to comment on other users photos. [1]
- OkCupid has offered a donation to a Charlottesville victim relief group and banned white supremacists from their service. [2]
- OkCupid users must agree to the new members pledge about not sending harassing or unwanted sexual messages before they can continue to use the service. [3]
- OkCupid allows members to show support for Planned Parenthood. In the first day of the partnership almost 200,000 users displayed the Planned Parenthood badge. [4]
- Feature suggestions that OkCupid decided not to implement include: [5]
  - The ability to filter by hair or eye color.
  - Pay a fee in order to take people to “OkCupid court” if they rejected you or failed to answer your messages.
  - A Yelp-like system that would let users review each other.
  - The ability to delete drunk messages from another person’s inbox.
- About 30% more people look for love on OkCupid in the winter months than the fall. [6]

References

2016

General Information
- According to Google, OkCupid is the fourth most search online dating service in 2015. [1]
- OkCupid is the recipient of the 2015 Dating Sites Reviews Editor's Top Pick Free Award. [2]
- OkCupid has 45 employees. [2]
- Over 1 million OkCupid dating apps are installed every week and 7.3 million messages get sent every day. [2]
- Polyamorous daters who are listed as “seeing someone,” “married,” or “in an open relationship” can now link their profiles with their partners' profiles and search for new additions to their relationship. [3]
- OkCupid has launched a new blog to replace OkTrends called "The Deep End". [4]
- A new feature called QuickMatch Flavors has been added to the OkCupid app and website which are curated groups of people within Quickmatch that fall into a specific category, like Night Owls, Bookworms or Thrill Seekers. [7]
Members
- The number of OkCupid users who say they are solely committed to monogamy has fallen to a minority of all users: 44%, down from 56% in 2010. [3]
- 58% of members indicated an interest in bondage in 2015. This is up 5% over the year before. [4]
- Taylor Swift replaced Miley Cyrus as the most mentioned pop star in 2015. [4]
- A message simply saying “hey” had an 84% chance of being ignored in 2015. [4]
- Female users on OkCupid, regardless of sexual orientation, do not initiate contact. Straight women are 3.5x less likely to send the first message than straight men. [5]
- 32% of OkCupid members had made it past the month mark with someone they’d met using the service. [6]
- The time of day which has the most users logged into OkCupid is 9pm. [8]

References

2015

General Information
- Christian Rudder, co-founder of OkCupid has never been on a date with someone he has met online. [1]
- OkCupid launches 'Identity' Project to encourage discussion of gender and sexual orientation. [3]
Finances
- OkCupid is part of a IAC subsidiary called The Match Group. The Match Group plans to file for an IPO soon. [2]

References

2014

General Information
- Chris McKinlay from Boston used robot profiles and created a large-scale way to sift through thousands of profile using computer software. [1]
- 60% of all communication for OkCupid.com US is sent from mobile devices. [2]
- OkCupid’s recieves on average 3 billion monthly page views. [3]
- 8% of members on OkCupid are looking for a same sex relationship. [3]
- OkCupid is testing new Gender and Sexual Preference options on a limited number of members. [5]
Members
- OkCupid admits to running experiments on members to see how to get them to communicate more. [4]

References

2013

General Information
- In 2012 OkCupid was the third most searched dating site on Google. [1]
- OkCupid releases a video about how they use math to match singles on their dating site. [2]
- OkCupid won our Editor's Top Pick - Free Award for 2012. [3]
- OkCupid.com now accepts Bitcoins as an alternative way to pay for membership upgrades. [4]
Members
- The new Promote Me feature allows members to promote themselves for a cost on OkCupid. [5]
- In the first 24 hours 2,500 members signed-up for the Promote Me feature. [5]
- Concerns were raised when it was reported that OkCupid A-List members can filter search results by body type which makes it possible to filter out overweight people. [6]

References

2012

Members
- They have over 10 million members to date. [1]
- 500 million messages was sent last year by members. [1]
- About 1 million people visit the dating site every month. [1]

References

Latest OkCupid Statistics for 2012

2011

General Information
- On February 2nd OkCupid was purchased by InterActiveCorp (which owns Match.com). [1]
- OkCupid.com adds location based dating to their Android and iOS mobile applications. [2]

References

2010

General Information
- OkCupid informs their better looking members that they are placed higher in the search results. [1]
- Visitors to OkCupid.com can now use Facebook Connect to login. [2]

References

2009

General Information
- OkCupid now offers a paid membership option called the A-List. [1]
Members
- The majority of OkCupid users are under 30. [2]
- There is an equal 1 to 1, male to female membership ratio on this dating site. [2]

References

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OkCupid Information, Statistics, Facts and History

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