About us | FWD Singapore

Celebrate living with FWD

Changing the way people feel about insurance in Singapore

FWD started operations in Singapore in 2016 and aims to change the way people feel about insurance by leveraging technology to deliver products and experiences that are relevant, easy to understand, and accessible for our customers.

We have a direct-to-consumer (DTC) platform that allows customers to purchase their preferred life and general insurance products directly from our website. We also partner with network of preferred financial advisory firms so that customers can choose to speak with an adviser before committing to insurance plans.

With FWD, we seek to partner our customers so that they can celebrate their every day, knowing that FWD has their back when the unexpected happens.

About FWD Group

Established in Asia in 2013, FWD Group is the insurance business of investment group, Pacific Century Group. FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

FWD Group spans 10 markets in Asia including Hong Kong SAR & Macau SAR, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia, offering life and medical insurance, general insurance, employee benefits, Shariah and family takaful products across a number of its markets.

FWD Group also scored ‘A’ in the latest 2022 Insurer Financial Strength (IFS) rating by Fitch Ratings.