What’s your marketing goal?

Businesses are looking for new ways to win the hearts and minds of their audiences and drive business results. See which ad solutions can help you get the results you're looking for.

Goal

Build awareness and ad recall

Capture the attention of new potential customers and keep your brand top of mind with existing ones.

Goal

Grow consideration and interest

Influence potential customers in the opinion-shaping moments when they’re most receptive to your message.

Goal

Drive action

Reach potential customers in decision-making moments, and make it easier for them to take meaningful actions that you can measure.

creative tips and tools

The ABCDs of effective creative

Smart creative concepts make for compelling and effective videos. Use these proven approaches to help your ads deliver on your marketing goals.

Get the Guide 

Attract

Draw attention from the start.

Brand

Integrate your brand authentically and meaningfully.

Connect

Connect with the viewer through emotion and storytelling.

Direct

Clearly state what you want the viewer to do.

Insights

Explore the latest research and trends in video advertising

  • Research

    • Today’s “try before you buy” mindset is reshaping how people shop.

    • Explore the rise of online video on the TV screen.

    • See how digital video has upended shopping as we know it.

  • Experiments

    • Getting creative with 6-second ads: Forget the cutdown – think sequence instead.

    • See how Clinique repurposed print ads into effective bumper ads.

    • Can the same creative be effective on TV and online?

  • Perspectives

    • Looking to win the battle for consumer attention? Take the blindfold off.

    • Marketing leaders weigh in on how to win on mobile.

    • It’s time for search engine marketers to become video marketers.

Want more video insights and inspiration? See more from Think with Google.

Need help setting up your campaign?

A YouTube Advertising expert is available to set your account up. And it’s free (when you spend at least $10 per day).

*For customers committing to $10 per day or more in ad budget. Phone support operating hours are Mon - Friday, 9am-9pm PST