This article explains how to set up your Emma account and send your first mailing.

New to Emma?

During your first 6 months with Emma, be sure to download this handy guide for quick links to other useful articles detailing everything that you need to know to create an effective and engaging email marketing plan. You may also find this article helpful during your transition.

7 simple steps to set up your account and send your first mailing

1. Gather your list of contacts

You might need to export email addresses from your email program or previous ESP so that you can bring them into Emma. For more information about moving contacts from your previous ESP to Emma, please refer to this article.

2. Create groups and contact fields

Create groups, subscriptions, and fields to organized and store contact information.

3. Import your list

Import a list of email addresses or add one contact at a time.

4. Get your signup form in order

Set yourself up to get new email subscribers on your website, blog, social pages, and more.

5. Select an email template

Your account comes with tons of free template designs or you can request a custom design from our in-house designers.

6. Create your first mailing

This article covers all the ways that you can use the drag and drop editor to build your layout, add content, and send.

7. Review your responses

Once you've sent a campaign, be sure to check out your Response page to see your delivery, open, and click rates.