Music Industry Definition, Jobs & Evolution
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Music Industry Writing Activity
Informative Essay
For this activity, you will write an informative essay that explains how the music industry has changed over the past few decades. To begin, brainstorm different ways in which the industry has changed. Consider how the Internet and other technologies have impacted music. You may also want to think about how marketing has changed the industry. Keep in mind that you may need to conduct additional research to develop your ideas. Next, create a thesis statement that reflects the main points you want to make in your essay. Here is an example of a thesis statement that could be used for this assignment: A lot of changes in the music industry have occurred as a result of new marketing techniques, the emergence of new genres, and advancing technologies, such as streaming platforms and cheaper recording equipment. After writing your thesis statement, it is time to organize your ideas with the outline below. Once you have completed the outline, write your essay. Finally, make sure to proofread and edit your writing before turning-in or submitting the final draft.
I. Introduction
- Hook/Attention-Getter
- Briefly describe the meaning of "the music industry."
- Thesis Statement
II. Body Paragraphs
- Main Point #1
- Explain your first main point.
- Include details and specific examples to support your idea.
- Main Point #2
- Explain your second main point.
- Include details and specific examples to support your idea.
- Main Point #3
- Explain your third main point.
- Include details and specific examples to support your idea.
III. Conclusion
- Summarize your main points.
- Re-state your thesis statement.
- Include a final statement that provides closure to your essay.
What are the four main areas of the music industry?
The four main areas of the music industry and the types of careers therein are creative professionals, performance professionals, business professionals, and professional support. Creative professionals are responsible for the initial composition of music, while performance professionals are responsible for the performance of music in a studio or live on stage. Meanwhile, business professionals deal with all of the business dealings in the music industry, and professional support helps protect the rights of professionals.
How large is the music industry?
The music industry is massive. It has a projected global worth of roughly $63 billion, making it one of the largest and most impactful industries in the world.
Table of Contents
ShowToday, music is a fundamental quality of life. It is present at every turn in advertisements, movies, television, video games, and streaming services. There are many avenues that music must traverse in order to make it to these various platforms. Collectively, these avenues are known as the music industry. What is the music industry, what are its different parts, and how does music go from the hands of its creator to the headphones of a listener? The music industry is the collective of all individuals involved in the creation, performance, management, and marketing of music. It is the pipeline by which music is created, recorded, licensed, and performed. The music industry is one of the largest industries on the planet, with an estimated value of roughly $63 billion.
The music industry has three core divisions:
- The recorded music industry: focuses on recording and distributing music to consumers.
- The music licensing industry: focuses on licensing and rights, as well as deals with other businesses.
- The live music industry: focuses on the production of live music in the form of various means, such as concerts.
The music industry is also home to many subdivisions, such as instrument and equipment-making, merchandise, and digital audio software. While these subdivisions are important to the music industry, by and large, they are not considered core, critical components of the industry.
Music Industry vs. Music Business
By now, it is no secret that musicians and artists are exploited in the music industry. Creative professionals see only a small percentage of the profits of album sales and streaming service revenue, while label companies take an extreme majority. This is an unfair practice for all other professionals involved in the creation and production of music, as label companies are essentially a marketing service. Their job is to make sure consumers know about the music that is being produced and to advertise it in such a way that drives sales. While this is of course important, it cannot be argued that it is more important than the creation and publishing of the music itself.
Of course, language plays a critical role in how others perceive the music industry. This industry could very well be called the music business, however, it draws too much attention to the business part of music, the part in which the most exploitation occurs. The term ''music industry'' diverts attention away from the label companies towards the industry of music, or in other words, the actual creation and production of music.
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Within the music industry, jobs are broken down into four different categories:
- Creative professionals: individuals who are responsible for the initial composition of music.
- Performance professionals: individuals who perform music either in a studio or live on a stage.
- Business professionals: individuals responsible for the many aspects of business in regard to music such as management, licensing, and advertising.
- Professional support: individuals and/or organizations responsible for the support of creative and performance professionals as well as rights to the music itself.
There are a plethora of careers in music within these four categories. Creative professionals primarily consist of songwriters and composers and are the source of original music that flows through the rest of the music industry. Performance professionals include backup singers and accompanists, though creative professionals are often involved in the performance of their music in concerts and tours. Performance professionals also include all of the support staff that help make a performance possible, like setting up the stage, visual effects, sound, and much more. Managers (personal, business, or road) are one type of business professional, as they are responsible for the management of the artists themselves, the management of tours and performances, or the management of rights and business dealings. Business professionals also include marketing coordinators, publishers, and publicists. Professional support often takes the form of Performing Rights Organizations (PROs), which primarily serve the function of protecting the rights of music professionals and collecting royalties that are due from things like public broadcasts of music, use of music in other forms of media, and more.
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Prior to the early 2000s, music was distributed primarily via physical copies like CDs, tapes, and vinyl records. In fact, the late 1990s marks the peak of record sales at over three billion records sold worldwide. However, the rise of the internet changed the music industry and how music was – and still is – distributed to consumers. An individual by the name of Shawn Fanning, a student who had been studying at Northeastern University in Boston, assembled a team to create a file-sharing service called Napster. This website allowed users to both upload and download music files, circumventing the compensation of rights holders. Soon after its inception, Fanning and his team were sued and forced to shut down the website. However, Fanning had thrown a stone into a lake, and the ripples would change the music industry forever. Many more similar file-sharing services began to pop up. Companies in the music industry sued and forced termination of every site they could, however for everyone that they shut down, several more took their place. Before long, sales for physical media in the music industry plummeted in favor of pirated music. Label companies no longer had the same control over the distribution of music as they did with physical copies.
In 2003, Apple went to major record labels and convinced them to allow Apple to distribute music on their platform that would allow consumers to buy individual tracks for very small prices. This platform was called iTunes, and it allowed label companies to maintain a degree of control over their product while giving the consumer the ability to purchase only the songs they wanted. By 2013, iTunes was the largest music retailer in the world, selling more than 25 billion songs since its inception.
This does not mark the end of the changes that occurred in the music industry, however. The iTunes platform was but one step from traditional means of music distribution. In the early 2000s, several new platforms were developed that had a different model from iTunes. Rather than paying per track, these platforms offered access to a vast library of music in exchange for advertisements that would generate revenue, with the option of purchasing a monthly subscription that would remove the advertisements. Today, streaming platforms like these are one of the most popular forms of music distribution.
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The music industry is the collection of all individuals in the many professions involved in the creation, performance, management, and marketing of music. The music industry is divided into three core divisions. The recorded music industry deals with the creation and recording of music for distribution to consumers. The music licensing industry deals with everything involved with licensing, rights, and royalties of music. The live music industry involves everything related to performing live music: venues, technicians, equipment, performers, and more. Within the music industry, there are four categories of professionals:
- Creative professionals are responsible for the initial composition of music and songs.
- Performance professionals include individuals who perform music, such as starring performers, support performers, and the support staff who are integral to making performance possible.
- Business professionals are individuals that engage with the business and finance of music, such as personal, business, or road managers.
- Professional support includes primarily Performing Rights Organizations (PROs), who are responsible for the protection of the rights of musical professionals as well as the collection of royalties.
The music industry has undergone drastic changes within the past few decades. In the late 1900s, music was primarily distributed through physical media like CDs and cassettes. However, the rise of the internet allowed individuals to create file-sharing websites that allowed the circulation of pirated music. Many companies in the industry fought these websites to relatively little effect. Apple developed iTunes, which allowed individuals to buy individual tracks for a very small price, giving consumers the freedom to purchase only the music they wanted while protecting the rights held by the label companies. Following this, streaming platforms rose in increasing popularity, which offered both free and paid versions, giving users access to a vast library of music.
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Video Transcript
Music Business or Industry
For many of us, music is a nearly constant part of everyday life; it's playing in the background while driving, shopping, or watching television. But how much do we really know about the music that surrounds us, how it's created, how it moves from an idea to a product, or the different people that make it possible?
The music industry is a general term for all the parties involved in the creation, performance, recording, promotion, and management of the business of music. The distinction of calling this network of business partnerships ''the music industry'' as opposed to ''the music business,'' is more based on the stigma associated with the latter term than any technical difference. At one point, when the label of ''the music business'' was frequently used, artists often experienced exploitation from those who made exorbitant profits from their work. Today, numerous organizations exist to protect the rights of musicians, composers, and performers.
Music Industry Members
Four categories divide the numerous professional careers under the music industry umbrella. However, delineation isn't always clearly defined, as some roles can span two or more categories, depending on the particular role they perform at that moment.
1. Creative Professionals (Songwriters and Composers)
Creative professionals are the heart of the music industry. Songwriters envision a piece of music, its feeling, its words, and its meaning. Often, the writer of a song's lyrics and the composer of the musical accompaniment are one and the same, though not always.
Take the writing team of Elton John and Bernie Taupin. For decades, the two created hit songs by combining Bernie's skill of lyrics and Elton's skill of composition. Some performing artists exclusively give life to the compositions of professional songwriters and never record a track of their own. Other times, performing artists may write their own songs or collaborate to give life to something infused with their creative skills.
2. Performance Professionals
Performance professionals include everyone who makes a recording or live performance possible. This includes the main star when there is one, all the supporting musicians and vocalists, and the many staffers managing the non-performing details.
When most of us think of the music industry, we think of the starting performers who sing or play instruments to create the music that moves us. For solo artists, like Celine Dion or Jimi Hendrix, the star is a single person. For bands or other groups, like the Rolling Stones, the starring performers are the key, permanent members of the band.
Supporting performers are vocalists and musicians who provide additional musical support for the starring performers. They provide the musical accompaniment to solo artists and sing backup vocals but aren't billed as the main attraction. Often, especially during touring performances, these musicians may perform only a number of shows while other musicians take their place at others.
The support staff in this category includes every person that sets up equipment or handles details necessary to create a successful recording session or live performance. They might design or install concert lighting for elaborate shows, care for and test instruments, haul around heavy equipment, or mix recordings to produce a complete track.
3. Business Professionals
Business professionals include everyone who handles the money and deals. While accountants and attorneys are involved in this part of the industry, they aren't usually included, as their profession extends to working with many other industries as well. The key business professionals include publishers, producers, and managers.
Producers bring all the elements of crafting a musical recording or live performance together. They scout new artists or contract existing stars, select the songs from a publisher's catalog that best fits the artist's abilities, select and manage the supporting musicians and technical staff, create contracts and project budgets to present to the record companies, and are personally responsible for project completion and delivery.
Publishers search out talented songwriters, assemble a catalog of their work, and combine it into a large collection from all their clients. From this diverse collection, publishers cooperate with producers to match performance artists with the songs that best fit their ability and public image. Publishers have access to producers and recording company executives that individual songwriters, especially those early in their careers, don't possess.
A manager is really just a broad classification incorporating a number of separate management activities and roles for different managers working together. These include booking agents, personal managers, business managers, and even road managers for touring performances. Booking agents match performing artists with venues and negotiate the contractual terms. Personal managers help guide the artist in career decisions regarding their creative products, publicity, and helping hire the other types of managers. Business managers handle the financial aspects of a performer's world, including accounting, investment, and recordkeeping. Road managers handle all aspects of touring, such as travel, equipment set up, and dealing with venues.
4. Professional Support
The main type of professional support in the music industry today are Performing Rights Organizations (PROs). While PROs mainly support the rights of performing musicians, they also include a number of different unions to support the rights of accompanying musicians, technical aids, and production workers.
Lesson Summary
All right, let's take a moment or two to review. Even with this brief overview of the roles involved, you can see that the music industry is a complex network of individuals that combine talent, creativity, business acumen, and technical skills to create and market the music you listen to each day.
The various roles and professions fall into one of four categories. Creative professionals write the lyrics and compose the music of a song. Performance professionals give life to the song through recordings and live performances. Business professionals handle the negotiations, planning, and financial responsibilities of launching a musical project like an album or tour. Finally, professional support includes the numerous organizations formed to protect the safety and rights of performers, songwriters, and crews involved in music production. This last category helps define the music industry apart from the stigmatized ''music business'' of the past.
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