Creativity—see today’s best new work in advertising and design
Our continually updated coverage of breakthrough creative ideas and executions across disciplines and platforms
Latest updates
05.10.2024 @ 12:15 PM ET
Skincare brand The Ordinary embraces science over celebrity in minimalist ads
05.10.2024 @ 9:00 AM ET
Beauty brand’s stormy tale of parenting may have just won Mother’s Day
05.10.2024 @ 6:15 AM ET
New Balance’s artful seven-minute film tells seven stories of its reach in subcultures
05.10.2024 @ 6:00 AM ET
Psyop’s Marie Hyon on the music video that mirrored her own underdog story
05.09.2024 @ 4:00 PM ET
Apple apologizes for iPad Pro ad that ‘missed the mark’
05.09.2024 @ 11:30 AM ET
Apple ‘Crush’ ad gets crushed by critics for destroying creativity
05.09.2024 @ 8:30 AM ET
Nescafé artfully shows how coffee made at exactly 80°C tastes better and saves energy
05.09.2024 @ 7:00 AM ET
Speedo embraces its own notoriety in ‘Go Full Speedo’ campaign
05.09.2024 @ 5:00 AM ET
Translation’s Beth Fujiura on the transformative power of being normal
05.08.2024 @ 4:00 PM ET
Alma Miami billboard shines the perfect light on a local dentist
05.08.2024 @ 12:00 PM ET
Shocking short film takes aim at LGBTQIA+ conversion therapy, which is hardly a thing of the past
05.08.2024 @ 10:45 AM ET
Nick Offerman on his Caribbean-infused Lagavulin whisky: ‘It’s me in liquid form’
05.08.2024 @ 9:00 AM ET
VW’s new campaign celebrates Volks and their beloved Wagens
05.08.2024 @ 8:30 AM ET
Hard Rock’s new star-studded campaign features Lionel Messi, Shakira, Noah Kahan and John Legend
05.08.2024 @ 5:30 AM ET
Remembering Molly Dowd, longtime producer for agencies and brands
05.08.2024 @ 5:00 AM ET
Bernice Chao on creating a community for Asians in the ad industry
05.07.2024 @ 1:45 PM ET
Apple flattens a room with an industrial crusher for iPad Pro ad
05.07.2024 @ 11:45 AM ET
Topo Chico Hard Seltzer takes over voicemail greetings in summer campaign
05.07.2024 @ 11:00 AM ET
Joy spills over in Coca-Cola’s new ‘Worth Every Drop’ campaign
05.07.2024 @ 10:45 AM ET
HubSpot shows how frustrating B2B software can be in artful spots by Arts & Letters
05.07.2024 @ 10:00 AM ET
Red Robin urges you to find your fun side in Carmichael Lynch ads
05.07.2024 @ 9:00 AM ET
Starburst jumps into generative AI with ‘Different Every Time’ brand campaign
05.07.2024 @ 7:45 AM ET
Mike’s Hard Lemonade’s snarky shopkeepers decide if your day’s been hard enough to earn one
05.07.2024 @ 5:00 AM ET
Brand filmmaker Stevo Chang on taking a direct stand against discrimination
05.06.2024 @ 11:30 AM ET
Grab, the Philippine version of Uber, promotes a chill summer with the sweatiest man alive
05.06.2024 @ 9:30 AM ET
Senior living center’s ads take a richer view of the bittersweet realities of getting older
05.06.2024 @ 8:00 AM ET
The top 5 creative campaigns you need to know about right now
05.06.2024 @ 5:15 AM ET
72andSunny’s Lauren Smith on Adobe’s ‘Fantastic Voyage’ and why creativity is essential
05.04.2024 @ 11:00 AM ET
Apple celebrates Star Wars Day with Mandalorian spot directed by Kim Gehrig
05.03.2024 @ 1:00 PM ET
Liquid Death punks Big Soda marketing with ‘Pure Sugar’ spoof
05.03.2024 @ 12:45 PM ET
Liquid I.V. reminds you to stay hydrated this summer in high-octane brand refresh
05.03.2024 @ 11:15 AM ET
An urban farm in Harlem used its produce to paint sneakers in first work from agency Tall Poppy
05.03.2024 @ 9:00 AM ET
Crayola reunites adults with artwork they made decades ago in ‘Campaign for Creativity’
05.03.2024 @ 8:45 AM ET
Budweiser Brazil is replacing its usual Spotify ads with songs that mention the brand
05.03.2024 @ 8:15 AM ET
Magnum Ice Cream released three songs with Troye Sivan to commemorate its new flavors
05.02.2024 @ 12:25 PM ET
Wes Anderson directed this comic Montblanc ad—and designed a pen for the company, too
05.02.2024 @ 11:30 AM ET
Skyscanner billboard on Crypto.com Arena trolls Dallas Mavericks during series with L.A. Clippers
05.02.2024 @ 11:15 AM ET
E.l.f. and Billie Jean King are ‘serving facts’ about the lack of diversity on corporate boards
05.02.2024 @ 10:45 AM ET
Ikea Canada’s product ads challenge you to spot the difference
05.02.2024 @ 9:40 AM ET
Google Chrome and Colombian star Maluma team up for F1 song and music video
Welcome to Ad Age’s Creativity blog
Thank you for visiting our Creativity blog, featuring creative coverage from across the Ad Age site, all in one place—as well as more ads and campaigns we find interesting every day. Send us pitches here, and subscribe to Ad Age for full access to our Creativity hub.