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Marketing Director Job Description: Top Duties and Qualifications

Last updated: September 27, 2023

A Marketing Director, or Director of Marketing, develops and implements a brand’s strategy and campaigns. Their main duties include overseeing the marketing department, building a marketing plan and conducting competitor research.

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Marketing Director duties and responsibilities

A Marketing Director’s primary duty is to oversee the entire marketing department. This responsibility involves assessing and creating your company’s marketing plan and marketing strategy, and then planning, coordinating and directing marketing efforts. A Marketing Director conducts competitor research and also researches demand for an organization’s services and products.

Other duties of a Marketing Director may include:

  • Communicating the marketing plan.
  • Developing promotions along with Advertising Managers.
  • Building brand awareness, including positioning.
  • Coordinating marketing projects from beginning to end.
  • Compiling lists that describe the company’s offerings.
  • Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.
  • Identifying the company’s potential customers.
  • Creating and manage advertising campaigns.
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Marketing Director Job Description Examples

Example 1

The Director of Marketing is responsible for managing all marketing operations of the organization including development, planning, and execution of various marketing programs and advertising initiatives in support of the organizations growth goals and reputation. The Director of Marketing interprets business objectives and develops successful marketing campaigns from idea to execution. They also ensure that the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organizations marketing budget.
Responsibilities:

  • Liaison with various areas of the organization to ensure that the objectives and efforts of the marketing department are aligned with the organizations goals.
  • Drive the organizations brand strategy, including assistance with possibly redefining and reimagining the organizations current brand strategy to ensure that it is properly aligned with the organizations strategic plan.
  • Administer the organizations digital marketing program, including social media, internal website and email campaigns to ensure brand consistency.
  • Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications.
  • Manage marketing distribution channels including website, email, social media, and print.
  • Manage online reputation for the agency and individual locations. Generate positive online reviews and respond to reviews.
  • Design print ads, flyers, emails, and websites.
  • Maximize website performance, track keyword rankings, and implement SEO strategies.
  • Utilize marketing, communication, and insurance platforms such as MailChimp, CodeTwo email signatures, ZyWave, Microsoft Bookings, Pathway, Tarmika, EZLynx, and others to reach marketing goals.
  • Approve and track to budget marketing expenditures.
  • Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives.
  • Understand and guide efforts in graphic design as well as website creation and maintenance.
  • Manage one in-house designer. Grow and develop an in-house marketing team.
  • Build and manage a network of reliable external agencies and marketing professionals to supply marketing services.
  • Conduct market research and stay abreast of competitor positioning.
  • Manage co-operative advertising programs with insurance companies.
  • Support Sales in new business development initiatives.

    Qualifications:

  • Experience in insurance and an understanding of its products is desired. P&C and L&H licenses a plus.

  • Understanding of insurance product distribution and how to set Bankers Insurance apart from competition.

  • Bachelors degree in business, marketing, communications, or related field. Master's degree in related field highly desirable.
  • 5+ years proven experience in a marketing manager or similar role.
  • Competent in MS Office Suite including Word, Excel, and PowerPoint. Self-starter and quick to learn new software programs and technology.
  • Growth orientation.
  • Exceptional knowledge of current marketing techniques and platforms.
  • Excellent analytical, leadership, and communication skills.
  • Creative and entrepreneurial spirit.

    Qualifications:

  • Experience in insurance and an understanding of its products is desired. P&C and L&H licenses a plus.

  • Understanding of insurance product distribution and how to set Bankers Insurance apart from competition.

  • Bachelors degree in business, marketing, communications, or related field. Master's degree in related field highly desirable.
  • 5+ years proven experience in a marketing manager or similar role.
  • Competent in MS Office Suite including Word, Excel, and PowerPoint. Self-starter and quick to learn new software programs and technology.
  • Growth orientation.
  • Exceptional knowledge of current marketing techniques and platforms.
  • Excellent analytical, leadership, and communication skills.
  • Creative and entrepreneurial Type: Full-time

    • Example 2

    Job Description

    Multi-disciplinary, idea driven design and architecture firm is seeking a Corporate & Commercial Practice Marketing Director for their Seattle office. With offices around the globe, the diverse perspectives of your future colleagues and clients will inspire and challenge you to be extraordinary. Innovation and creativity are at the heart of our work: creating spaces and experiences that better connect people to each other as they live, learn, and work in their communities.

    The Corporate & Commercial Practice Marketing Director is responsible for building strong go-to-market strategies that are deeply rooted in client relevancy and differentiation. Success will lead to strong client relationship strategies, excellent point-of-sale performance and revenue growth.

    This leadership role creates targeted lead generation and client relationship programs and manages thought leadership content that underscore our brand positioning. Other key responsibilities focus on developing and managing an annual marketing budget, tracking metrics, and orchestrating effective new business/prospect efforts. The position reports to the Global Director of Marketing.

    Primary Responsibilities

  • Lead Generation & Client Relationships: Research, identify, and qualify new leads from both new and existing clients. Develop, manage, and lead client loyalty programs in partnership with our design studios.
  • Point-of-Sale and Prepositioning Strategies: Be an active participant in developing new methods for engaging with prospective corporate clients. Lead the process for new corporate prospects in each studio and helps set the marketing investment for each pursuit.
  • Content Development and Quality Assurance: Ensures that all proposals, qualification packages, presentations, and general marketing materials portray our brand, producing best-in-class, and competitive marketing material.
  • Budgets, Goals and Metrics: Work with the Marketing Operations Leader to develop an annual marketing budget for the corporate practice and help set annual sales goals for each office within the corporate practice.
  • Mentorship: oversee, mentor, and guide marketing support staff and act as an effective advocate for team members, being invested in the growth and development of the team.

    Key Requirements

  • Minimum 15-20 years of experience in leading successful marketing and business development programs for professional services/B2B companies
  • Minimum 10 years of supervisory experience and an ability to mentor, inspire, and motivate business development and marketing staff.
  • Undergraduate Degree in Marketing, Business Administration or Communications; Graduate Degree in Real Estate business, Marketing or Communications a plus.
  • Experience in developing go to market strategies while ensuring adoption and execution.
  • Thorough understanding of executing demand generation, prepositioning strategies, and acting on insights from performance metrics.
  • This position is located in Seattle, but candidate should have the ability to regularly engage face to face or virtually with design professionals in a number of NBBJ offices; act as a coach for marketing best practices and strategy development.
  • Excellent strategy execution skills, communication and presentation skills
  • Exceptional time management and organizational skills; ability to work efficiently under multiple deadlines and manage large teams.
  • Knowledge of Deltek Vision, OpenAsset, CRM, Adobe Creative Suite and other marketing software is a plus.

    Only shortlisted candidates will be contacted.

    Job Type: Freelance

    Salary: US $160,000-$175,000 per year

    Job Type: Full-time

    Salary: $160,000.00 - $175,000.00 per year

    Schedule:
  • Monday to Location: Multiple Locations

    • Example 3

    Immediately hiring! Admissions / Marketing Director - Long-Term Care

    Life is all about choices Why choose to work at Casper Mountain?
  • Industry competitive pay!
  • Flexible scheduling to meet your needs
  • Health, dental, vision, PTO & paid holidays
  • A team environment where we treat each other with respect, dignity and compassion

    YOU have an exciting opportunity to join our team and work at our exceptional Skilled Nursing Facility! We are currently expanding our staff of caregivers and are looking for a dynamic and enthusiastic Admissions/Marketing Director to join our already Amazing team!

    As the Admissions/Marketing Director at Casper Mountain, you will serve as the initial contact person for those seeking placement at our Skilled Nursing Facility as well as coordinating the pre-admission process. The Admissions/Marketing Director identifies and maintains relationships with hospital discharge planners and other referral sources related to possible admissions This position is Perfect for someone who enjoys a fast-paced environment and has strong attention to detail.

    What you will bring to the table:
  • Excellent communication and organization skills
  • Customer service experience
  • Sales experience preferred
  • Knowledge of medical terminology and diagnostic procedures
  • Experience with nursing home EMR highly preferred

    We want to hear from YOU!

    APPLY NOW!

    This organization does not discriminate in hiring or employment on the basis of ancestry, race, color, religion, national origin, sex, sexual orientation, age, military status, veteran status, or disability. No question on the application is intended to secure information to be used for such discrimination. This application will be given every consideration, however its receipt does not imply employment for the applicant.

    Job Type: Full-time

    Pay: From $32,917.29 per year

    Benefits:
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance
    Schedule:
  • 8 hour shift

    Ability to commute/relocate:
  • Casper, WY 82601: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 1 year Location: One location

    • Example 4

    Marketing Director
    Are you a Creative Marketing Professional who is eager for the opportunity to learn and grow with an innovative and growing company? Do you have a fresh perspective and an entrepreneurial spirit? If so, we have a career opportunity for you!
    ViClarity is a global provider of governance, risk and compliance technology and consulting solutions for a variety of regulated industries. The ViClarity team is seeking a Marketing Directorto join our growing team of marketing professionals. Our ideal candidate thrives in an ever-changing, fast-paced environment. This individual will successfully manage and execute all marketing activities to include, branding, advertising, seminars, and website content. This person will collaboratively work with our global technology and services team to support to the goals of the business. This position can be located anywhere nationwide.
    *
    Responsibilities: *

  • Develop marketing collateral to effectively communicate ViClarity's branding.
  • Collaborate with business owners to support website design and content marketing.
  • Provide writing and editing support on newsletters, electronic communications, press releases and brochures.
  • Connect with influential media outlets and journalists to place stories about company initiatives.
  • Build and maintain a content calendar that attracts qualified audiences to our platforms.
  • Manage and build email lists and campaigns.
  • Oversee company's social media profiles and presence including Twitter, Facebook, YouTube, and LinkedIn.
  • Listen and engage in relevant social discussions about company products and services.
  • Manage other projects and tasks as assigned by exhibiting resourcefulness, creativity, and a forward-thinking mindset.

    Qualifications:

  • Bachelor's degree in marketing or related major preferred or equivalent experience.
  • 5+ years of marketing experience preferred.
  • Proficiency using Adobe Creative Suite applications including InDesign, Illustrator and Photoshop.
  • Prior experience with paid social media and search advertising campaigns.
  • Prior experience with an automated marketing platform, such as Pardot, HubSpot or Salesforce Marketing Cloud.
  • Exceptional written/verbal communication, proofreading and copy-editing skills.
  • Ability to operate well in a fast-paced environment while successfully managing and executing multiple projects on time.
  • Ability to build rapport with executive leaders and staff within all levels of the organization.
  • Strong attention to detail and accuracy.
  • Ability to take initiative and to work both independently and as part of a team.
  • Proficiency using Microsoft Office applications including Word, Excel, and PowerPoint.

    **Credit and criminal background verification required on all applicants.
    If you are highly motivated and would enjoy the diversity of challenges and opportunities that AMC provides, please send your resume and salary requirements to [website]
    ViClarity is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability Type: Full-time

    • Example 5

    JOIN OUR Innovative Medical Practice AS A Healthcare Marketing Director.

    The Healthcare Marketing Director is responsible for growing the practice by creating and implementing marketing plans to increase, manage and optimize patient volumes from referring offices for specific partner practices.

    Job Description:

  • Effectively represent, promote and educate the practice referral sources on the services provided and advantages of referring to our practice.
  • Develop protocol to monitor and track referrals by maintaining a referral database to determine efficacy of marketing efforts from existing referral sources and new business from new referrals.
  • Plan, direct and coordinate outlets for marketing include, but are not limited to:
  • Direct referring provider meetings, i.e., lunches, dinners, provider events, etc.
  • Social media content/engagement; i.e., Facebook, YouTube, Instagram, LinkedIn, etc.
  • Community Awareness Programs, i.e., Health Fairs, Community presentations, medical associations, etc.
  • Direct to consumers campaigns, i.e., mail campaign, website SEO management, etc.
  • Affiliations with Accountable Care Organizations
  • Assess creative opportunities to network and leverage practice so as to create recognizability in region

  • Implement metrics for measuring marketing campaign effectiveness and refine the campaigns to ensure optimal results as defined by marketing strategic plan.
  • Develop budget for Marketing department and assess needs on a quarterly basis.
  • Develop innovative products and methods to engage respective referral sources.
  • Collaborate with CEO and Director of Business Development to create a full marketing department and supervise the process and personnel related to marketing efforts as outlined in strategic marketing plan.

    Education, Qualifications and Skills:

  • 3-5 years of healthcare marketing experience required in the local region.
  • 3-5 year of healthcare marketing, sales or account management experience.
  • Bachelor's Degree in Marketing, Communications or related field of study or equivalent work experience.
  • Proficient computer and technology skills in conjunction with basic web design and marketing tools for online marketing and spreadsheet creation and analysis
  • Effective written and verbal communication skills
  • Professional appearance and comfort in public speaking ability for in-person marketing and events.
  • Knowledge in the marketing of all medical specialties as this position will include the addition of different specialties as growth occurs.
  • Working knowledge in market analysis and market strategy and its implementation.
  • Valid driver s license and reliable transportation.

    Job Type: Full-time

    Pay: $60,000.00 - $85,000.00 per year

    Benefits:
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
    Schedule:
  • 8 hour shift
  • Monday to Friday

    Ability to commute/relocate:
  • Frisco, TX 75035: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 3 years Location: One location

    • Example 6

    Job description

    About us:

    We are professional, agile and our goal is to Geloso is one of the largest Beer & malt Co in the U.S.A. and G.B.G. is one of the largest suppliers in C-Stores. Based in Rochester, NY, since 2002, Geloso distributes multiple flavored malt beverages, including Clubtails, Johny Bootlegger, Buzz Tea and Pepito. These beverages can be found nationwide, in most major markets. Check out the local grocery, C-store, and liquor stores to find Geloso's products! Geloso is a TOP 100 Beverage Company in the USA, recipient of 3 Hot Brand Award for Johny Bootlegger & 4 Hot Brand Award for Clubtails..

    Reports to: The Senior Marketing Director

    Manages marketing for the US market and reports to head office.

    Key Duties and responsibilities:

  • Presentation to leadership team 1-3 years distribution plan
  • Develop implementing the marketing and communications plan. Conduct analysis of market situations
  • Set key objectives and priorities
  • Target specific audiences
  • Implement and evaluate marketing and communications activities.
  • Lead the implementation and advancement of the digital strategy including online services, data collection, social media tools and content
  • Works closely with sales to ensure successful development of strategy and identification of growth opportunities.
  • Keeps abreast of market and competitive trends
  • Ensure smooth implementation of marketing strategies with the sales force.
  • Ensure that all marketing and communication materials and activities promote a consistent brand image within the community.
  • Identify and plan differentiated and impactful marketing strategies/materials
  • Manage the marketing team
  • Lead and support the collection, analysis, maintain reports, interpretation market data for short- and long-term market forecast

    Skills:

  • Required a Bachelor s degree in Marketing/Communications or similar studies
  • 10+ years of experience in senior leadership in the areas of marketing, communication and digital strategies in consumer goods, preferably beverage and/or alcohol.
  • Well versed in both technical knowledge and strategic thinking
  • Strong business, data and statistical acumen building 360 programs with measurable results
  • Knowledge of CPG industry (Alcoholic Beverage preferred)
  • Up to 40% travel
  • Understanding the complexity of alcohol distribution in United States (3 Tier system)
  • Knowledge of MS Office (Excel, Word and PowerPoint)
  • Lead with a proven track record to inspire, motivate and develop team members with excellent skills to ensure collaborative interactions
  • Ability to transform consumer insights into realistic new product development
  • Establish a network base with agencies- Proven experience as a Director of Marketing or similar role
  • Strong knowledge of digital marketing strategies, including SEO, SEM, social media, and email marketing
  • Experience in budgeting and financial management for marketing initiatives
  • Proficient in using analytics tools to measure campaign performance and make data-driven decisions
  • Excellent leadership and communication skills
  • Strong copy writing skills for creating compelling marketing content
  • Experience in product management and e-commerce is a plus

    At our company, we offer a competitive salary package along with benefits such as health insurance, retirement plans, and professional development opportunities. Join our team and make a significant impact on our company's growth!

    Job Type: Full-time

    Salary: BOE

    Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Retirement plan
  • Vision insurance

    Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

    Ability to commute/relocate:

  • Rochester, NY 14624: Reliably commute or planning to relocate before starting work (Required)

    Experience:

  • Marketing: 10 years (Required)

    Job Type: Full-time

    Pay: $50,447.55 - $60,754.04 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Retirement plan
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Day shift
  • Monday to Friday
    Supplemental pay types:
  • Bonus opportunities



    Ability to commute/relocate:
  • Rochester, NY 14624: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 10 years Location: Hybrid remote in Rochester, NY 14624

    • What does a Marketing Director do?

    Marketing Directors lead the marketing team of a business in strategizing and implementing marketing campaigns. They’ll analyze the company’s goals and research their target audience to come up with detailed marketing plans and schedules for campaigns. Marketing Directors will then delegate tasks for these campaigns to their marketing team and will oversee the campaign’s performance and will ensure it stays on track with the schedule they’ve laid out.

    They’re also in charge of creating marketing budgets for ad campaigns and other promotional efforts. Many of them will analyze the results of each campaign and will compile these results in comprehensive reports, which they’ll present to the leadership and executive teams.

    Marketing Director skills and qualifications

    You will want to interview applicants who have strong sales, communication and presentation skills. Having high stakeholder and project management competence is a notable skill for the ideal Marketing Director candidate.

    Other skills for Marketing Directors include:

    • Experience running a marketing team
    • Attention to detail
    • Robust copywriting skills
    • Ability to multitask and possess practical time management skills
    • Excellent written, verbal and interpersonal communication skills
    • Past work with digital marketing forms like content marketing and social media marketing
    • Proven budget management abilities
    • Professional work ethic

    Marketing Director salary expectations

    A Marketing Director makes an average of $83,656 per year. Salary may depend on level of experience, education and the geographical location.

    Marketing Director education and training requirements

    Marketing Directors can come from different backgrounds, but most employers tend to require a formal degree. The educational qualification standard for this position is a bachelor’s degree in business journalism, marketing or communications. Some employers prefer that applicants have a master’s degree in business administration.

    The American Marketing Association (AMA) is one of the most significant marketing associations in the world that offers a Professional Certified Marketer program. Also, Sales & Marketing Executives International (SMEI) certifies professionals who are presently working as an Executive Manager, Marketing Manager or Marketing Educator with a Certified Marketing Executive designation.

    Marketing Director experience requirements

    In general, a Marketing Director has at least five to 10 years of experience in the field. Many good candidates know about finance—particularly profit-loss statements and expense management. It’s also essential that applicants have the experience that comes with having a familiarity with the creative side of design and marketing.

    Job Description Samples for Similar Positions

    If you’ve read through this job description sample and don’t think it is what you are looking for, then consider these other job descriptions for other related positions:

    Ready to Hire a Marketing Director?Build a Marketing Director Job Description

    Frequently asked questions about Marketing Directors

    Who reports to a Marketing Director?

    The entire marketing department works under the Marketing Director. The exact employees who report to them often vary depending on the size of the company. Smaller organizations contain Marketing Coordinators and a few other marketing professionals who report directly to the Marketing Director, who will provide hands-on support and guidance when implementing campaigns.

    Larger businesses will contain more marketing employees. These employees will typically report to the Marketing Manager, who works directly underneath the Marketing Director. They’ll work more closely with the marketing team conducting campaigns and will report the performance to the Marketing Director.

    Do Marketing Directors have different responsibilities in different industries?

    Marketing Directors can work in a wide variety of industries, marketing their products to their target audiences. Some may work in a business-to-business sales environment where they must successfully market their product or service to other businesses, so they should understand common business sales and marketing tactics.

    Some will market certain technology and software products to businesses or consumers, making them responsible for understanding how common software solutions in their industry operate. This helps them effectively cater their messaging to their target audience. Others will market products directly to the consumer and must know how to target their branding in an entertaining way to get customers to purchase them.

    What's the difference between a Vice President of Marketing and a Marketing Director?

    Though they both oversee the marketing department, the Vice President of Marketing and Marketing Director hold different responsibilities. Most Vice Presidents of Marketing serve in larger corporations on the executive team. They often work on big-picture messaging and promotional tasks and establish the company’s marketing goals with other senior-level members.

    The Marketing Director often works directly below them. The Vice President of Marketing will relay the leadership team’s goals and announcements. The Marketing Director will communicate these messages to their marketing team and will adjust their marketing strategies accordingly.

    What makes a great Marketing Director?

    An effective Marketing Director must have impressive leadership skills to regularly guide and advise their marketing team on certain strategies and plans to implement. They should have several years of experience working on the marketing team, usually in a variety of different types of roles to better guide and teach the marketing team.

    Many impressive Marketing Director candidates hold strong communication skills to collaborate with other departments, clients, team members and leadership and senior staff members. It’s also best for them to have great public speaking skills to present at conferences and provide reports to the Vice President of Marketing and other senior staff members.

    Job Description Examples

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