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Looka Review
Sunday, May 5th
2024 Logo Design Company Reviews
Looka
- Priced at $20 to $65 for a single logo
- Priced $96 to $193 per year for membership packages
- One-stop shop for your business needs
- All designs by AI
- 300+ templates
- DIY revisions
- 4.7-star rating average from customers
Looka is a design site that provides businesses with the tools to craft logos and establish brand identities, even for those without any kind of design background. Launched in 2016 in Toronto, Canada, Looka has served over 5 million individuals across 188 countries, gaining recognition from notable platforms such as TechCrunch, Google, Forbes, The Globe and Mail, and The Huffington Post.
AI-driven quiz for logos
The user-friendly software at Looka, powered by AI, helps you jump right into effortless logo creation. Getting started is simple. You begin by entering the business name and selecting the industry. From there you can look at example logos created by Looka to help the system learn what kind of styles, fonts, symbols, and colors you're drawn to. Finally, Looka will present you with an endless scroll of AI-generated logo ideas. Once you find one that fits your style and your brand identity, you can click on it and begin editing.
Edit your designs before purchase
Upon generating initial logo ideas, Looka provides editing tools so you can easily refine your designs. You can edit colors, fonts, sizing, and add new elements to the design. The completion of the process results in vector files and color variations, including high-resolution JPG and PNG files for online or offline use. There are some sizing limitations where the program won't let you size text up too far, which is helpful for beginner designers, but limiting to those with some design experience who want to be more creative.
Buy just your logo or a whole brand kit
While creating logos and working with the editing tools on Looka is free, if you're looking to keep and download your creations for future use, you'll have to subscribe to one of the Looka logo packages. These packages include the Basic logo package ($20 billed once) that offers you one low-resolution PNG file, the Premium logo package ($65 billed once) with multiple high-res files (including SVG file format) and unlimited changes, the Brand kit subscription ($96 billed annually) incorporating business cards, email signatures, and more, and Brand kit web subscription ($192 billed annually) which includes a website.
No refunds once you download
Once a logo is downloaded, it's impossible to get a refund. With this limited refund policy, you should take extra care to design your Looka logo so that it matches your business and brand story. If you subscribe without double-checking your work, you won't be able to get your money back.
One-stop shop for branding materials
If you're looking for more robust brand guidance, Looka's Brand kit takes the generated logo, fonts, and preferred colors to produce branded marketing materials. Offering over 300 templates for various purposes, including social media posts, business cards, and websites, Looka aims to be your go-to for developing instant brand recognition. Looka helps you create your entire brand all in one place.
Solid reviews outside the BBB
Despite an "F" rating from the Better Business Bureau, attributed to the company's lack of response to a limited number of customer complaints, Looka remains widely used and positively reviewed with over 10,000 customers on third-party review sites like Trustpilot where the company holds a solid 4.7-star average out of 5 stars. The current reviews commend Looka's responsiveness and user-friendliness in the logo creation process.
Great for prices but missing the personal touch
As a logo design option, Looka is a pretty good place to go. The prices are reasonable, and you can get just your logo if you're not looking to subscribe or buy an expensive package. For single logos, Looka is pretty affordable, but there is one drawback. While the AI functionality is great for generating ideas, some of them miss the stylization and personality that you can get from a real artist. So, if you're looking to support graphic artists online, you may want to shop somewhere else. But if a good deal and a great user interface are top requirements, Looka is definitely a place to check out. Just make sure you love your design before you buy.
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The 10 Best Logo Design Companies
Where Can You Find the Best Logo Design?
Whether you're a budding entrepreneur launching a brand new startup, or a well-established business aiming to rebrand your company for a fresh, modern look, the logo you choose will be the face of your company for years to come. It's hard to overstate just how important a good logo is.
A logo is a visual representation that should tell customers a story. Through color, shape, font, and design, people will look at your logo and associate the imagery with your brand, making it a critical element in building brand recognition and communicating your company's values and mission to the public. From business cards to billboards, logos are everywhere, and you want to make sure the one you pick will announce your company and help it stand out from the pack.
Logo Design Company FAQ
Continued from above...
A well-designed logo isn't just a graphic; it's a symbolic embodiment of your company's essence. Whether you choose an icon logo, a wordmark logo, or something that blends the two together, your new logo becomes a concise and powerful element of your brand identity. The careful selection of fonts, colors, and images in your logo design contributes to the overall visual narrative of your company.
Do you want modern, blocky sans-serifs to communicate a new-age vibe? Or maybe you're looking for a scrolling script that gives your logo a hand-written, personal touch? The choices you make (even as small as color) can influence perceptions and set the tone for your brand.
Considering the enduring nature of logos, their design requires meticulous attention. Your logo should transcend fleeting trends and encapsulate the enduring essence of your brand. The font, colors, and imagery should blend with your company's existing image, for a consistent and compelling brand narrative. Given the permanence of a logo, a thoughtful approach to the design process is essential to your business' success. Changing a logo can be both costly and confusing for customers, making it essential to get it right from the start.
But where do you go about finding logo design services? In the old days, you'd have to hire a digital artist with proficiency in expensive software built for crafting logos in Vector files or online formats (SVG and EPS files). Now, you can find plenty of websites and online editor tools that help you build designs no matter how comfortable you are with vector images.
Logo-friendly websites can help you pull together a suite of images and file types to help you put your logo wherever you need it. And, if you do still want that personal touch? There are plenty of services that will connect you to a designer at much lower costs than hiring a digital artist directly.
If you're not sure where to start, we've put together some helpful tips to guide your decision-making process:
- Convenience. Convenience can be a make-or-break element to logo design. Most people don't have expertise in vector art design, so finding a site that can quickly and easily generate logo options for you is essential. You'll also want to make sure (especially if you're working with a digital artist) that you have a clear understanding of the revision process and the number of revisions included in your package.
- Selection. Quality in logo design hinges on the expertise of the designers involved. Are you collaborating with graphic design experts who can bring your vision to life? Or are you checking out AI-driven logo generation? Make sure that you can either preview or scroll through example designs before you pay to make sure that the art style and range of logos fit your vision for your brand.
- Price. Cost considerations can be a huge deciding factor, especially for small businesses that may have more budget constraints. Check on the overall cost of obtaining a logo. Are you looking for a one-time payment to get a full suite of images? Or are you interested in investing in a membership where you can get revisions any time you want? Striking a balance between cost and value is important to make sure your logo supports your business without breaking the bank.
- Reputation. A company's reputation can go a long way toward making it a trustworthy place to shop. Check the customer reviews as well as ratings from the Better Business Bureau to make sure your logo design company is a place you can trust. Keeping an eye out for refund policies and money-back guarantees can also help you narrow the field.
To help you get the right logo for your brand, Top Consumer Reviews has reviewed and rated today's best logo design services. We hope this helps you sift through the different logo design sites and find the perfect match for you and your business. Our ultimate goal is to help you create a logo that not only mirrors your company's image but also has a lasting impact on your brand and industry. Happy designing!
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