We’ve finally come to the end of the road with the Fifty Shades series, the trilogy of movies — based on E.L. James’s best-selling “Twilight” fan fiction — which has earned nearly $1 billion so far at the box office with its titillating promise of S&M-tinged erotica.
And what, if anything, have we learned from this trilogy? Other than some flogging techniques, a few surprisingly important lessons.
Audiences were here for this
It feels like beating the same old drum to say — once again — that women buy movie tickets and that studios would be wise to cater to them more often, but here we are. “Fifty Shades of Grey” was yet another example of the female demographic boosting box office. When the movie came out in February 2015, it made $85 million in its opening weekend, more than double what the heavily marketed, more dude-centric action flick “Kingsman: The Secret Service” earned. “Fifty Shades” went on to pull in $571 million worldwide, which is quite something for a movie with a $40 million budget.
Of course, the film already had a built-in audience. British author E.L. James’s painful prose didn’t hinder her first novel from becoming a megahit. The book was dubbed “mommy porn” by the media, which certainly underestimated the broad appeal of its tale of a virginal college student who falls hard for a studly and utterly personality-free Seattle billionaire with certain predilections.
Authors shouldn’t necessarily be in charge of adapting their own work
“Fifty Shades of Grey” the movie was remarkable simply because it was so much better than the book, which was replete with embarrassing asides from Anastasia’s “inner goddess” and countless uses of the phrase “holy cow!”
Director Sam Taylor-Johnson and screenwriter Kelly Marcel transformed the source material into something more tongue-in-cheek. It was hardly a perfect movie with its lack of chemistry between the leads, but it was disarmingly entertaining, not to mention streamlined.
Making the movie was not a good experience for Taylor-Johnson and Marcel, however. Production was a constant battle between the director and James. In an interview with the Hollywood Reporter, Taylor-Johnson called the making of the film “an incredibly painful process,” because the two never seemed to see eye-to-eye.
Marcel, meanwhile, didn’t make an effort to see the film. “My heart really was broken by that process,” she said in 2015 on Bret Easton Ellis’s podcast. “I just don’t feel like I can watch it without feeling some pain about how different it is to what I initially wrote.”
The movie was the biggest stateside opening for a female director to date — although it’s since been surpassed by “Wonder Woman” — yet Taylor-Johnson wasn’t asked to return for the second or third installments. Instead, James’s husband, Niall Leonard, adapted the sequel screenplays while James Foley took over directing duties.
The loss of Taylor-Johnson and Marcel was stark. The second and third movies take themselves much more seriously. Maybe there’s more sex — which was one of the sticking points between James and Taylor-Johnson, who opted for more subtle sensuality — but there are also more eye-rolling plot twists, not to mention bad pacing and cringey dialogue. “Fifty Shades Darker” still made plenty of money — $381 million worldwide — but it didn’t keep pace with the first movie. The third installment will most likely be the weakest at the box office, although it’s still tracking toward a $30 million-plus opening weekend.
Dakota Johnson can act
Nepotism is an epidemic in Hollywood, which means there are loads of people who aren’t entirely qualified for their high-profile acting/writing/fill-in-the-blank gigs, but beat out more talented commoners, anyway.
When Johnson was cast in “Fifty Shades of Grey,” the actress hadn’t done much outside of bit parts and a failed sitcom, although she had a pedigree: She’s the daughter of Melanie Griffith and Don Johnson. It seemed like a gamble to cast her in such a prominent role, but she turns out to be one of the movies’ greatest assets, bringing a down-to-earth vibe to her scenes despite whatever outlandish things are unfolding around her. Even within the constraints of more maudlin scripts during the second and third installments, she brought humor to the movies.
That was a herculean task, considering how bad the dialogue could be, and Dornan couldn’t quite muster it. Although he’s been terrific in other roles, especially in the series “The Fall,” he never managed to elevate his character beyond slightly stalkerish, entirely wooden eye candy (with some admittedly impressive pommel horse skills).
There’s no bad time to release a movie
The early part of the year is a wasteland at the theaters. The summer months offer a plethora of action blockbusters and, between Halloween and Christmas, we’re bombarded by awards hopefuls. But January and February promise little more than the dregs that didn’t make the cut the previous year.
That’s pretty shortsighted considering people need entertainment all year long, and the success of Fifty Shades speaks to that. The movies were all wisely pegged to Valentine’s Day, making them perfect for a date night for kink-curious couples or groups of unattached women looking for some steamy amusement.
