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Medium 64 N (tan taupe with neutral undertone)Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
KVD Beauty Lock-It Foundation is a vegan, full-coverage liquid foundation that delivers extreme perfection and all-day long wear with just a droplet.
Details
Benefits
- A little Lock-It goes a long way: One droplet is all it takes for full, true matte coverage
- All-day, transfer-resistant wear makes touch-ups optional and keeps Lock-It on your face, not anywhere else
- No-flashback formula features optimized coated pigments to ensure pure pigment payoff
- Thoughtfully developed shades match a wide range of skin tones and undertones
- 100% vegan
Key Ingredients
- Optimized, coated pigments ensure the truest color payoff for a flawless finish
- Glycerin and calcium help condition skin
How To Use
Make sure skin is well-hydrated before applying foundation. For best results, prep with Lock-It Hydrating Primer.
DROP & BLEND: Dispense a small droplet of Lock-It on the back of your hand. Pick up with the Lock-It Edge Foundation Brush #10. Dab in the center of your face and blend outward, building to the level of coverage you want. Remember, with a highly concentrated foundation such as Lock-It, a little goes a very long way. 2 pea-size droplets is the most you'll need for flawless full coverage.
Bounce a damp makeup sponge over skin for a more natural finish.
Finish with Lock-It Setting Powder, Lock-It Finishing Powder or Lock-It Makeup Setting Mist.
Need to cover a tattoo? Use Everlasting Lip Liner in bright orange "A-Go-Go" to color correct the black ink, then apply your shade of Lock-It Foundation on top.
Ingredients
Dimethicone, Aqua/Water/Eau, Phenyl Trimethicone, Trimethylsiloxysilicate, Peg/Ppg-18/18 Dimethicone, Aluminum Starch Octenylsuccinate, Butylene Glycol, Isononyl Isononanoate, Silica Dimethicone Silylate, Dimer Dilinoleyl Dimer Dilinoleate, Dimethicone Crosspolymer, Isododecane, Glycerin, Sodium Chloride, Methicone, Polysilicone-11, Glyceryl Caprylate, Sorbitan Sesquioleate, Trihydroxystearin, Calcium Carbonate, Potassium Sorbate, Methylpropanediol, Caprylhydroxamic Acid, Disodium Edta. May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Shipping & Coupon Restrictions
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
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Ratings Distribution
Best Uses
- 1Shorter use, like 5-6 hours.
- 1Long wear
- 1Oily skin
- 1Look polished
- 1Everyday
Describe Yourself
- 1Usually wear Estée Lauder 10/10. Give KVD 7.5/10
- 1Makeup enthusiast
- 1Combo skin
- 1Makeup junkie
- 1Matte foundation lover
Most Helpful Positive Review
Great for very oily skin, but a learning curve!
This is not a foundation you will like if you don't want extremely full coverage. Like covering all your dark circles, freckles, moles, redness, tattoos, discoloration, and past sins in one fell swoop. It is also extremely matte and stays so for 12 hours under studio lights with ease. This is the se...
Most Helpful Critical Review
This isn't as good as it used to be
I wore this foundation for years but moved to another foundation when I started working for a different cosmetics company, and it had been about a two year break from using it before I bought a bottle last week. I'm really disappointed because I think the formula has changed. It used to blend so eas...
299 results
Since the formula change I will never buy this ever again
I bought this product for many years and I always loved it. However since Kat sold the product off its formula has changed for the worse. I've tried the new version and it's awful I've tried fenti, tarte, double wear, and two others they all suck!
Full coverage
Mine always smelled like paint. Super thick, matte and cakey but superior coverage to anything made ever.
Bring it back!!!!!!
Please bring it back!!!! Nothing compares
Bring it back I beg you
My favorite and un replaceable foundation. I haven't found a similar to this one not one!!! This is the best foundation for OILY skin and tge coverage amazing. Loved that it last all day mind you i live in Az and the weather is HOT this foundation would not move at all. Pleas eplease being this back because Good Apple is not close at all in coverage and wear.
PLEASE BRING IT BACK!!!!!
This was the only matte foundation i found that made my textred mature skin not look more textured and makes me look older like all other matte foundations I've tried! This one looks so amazing. Stayed all day and i sweat alot on my face. I really dont know why they got rid of this foundation. I literally have not one bad thing to say about this foundation. I really hope they bring this back!!!