Technology And Performance Of Bavarian Motor Works

| Jonathan Archer and Zefrem Cochrane are employees of the Rugged Trucks Company, a light truck division of Gigantic Motors Corporation.

Political factors directly influence the automobile industry as it revolves around the environmental standard, government laws and regulation pertaining to safety and security of the consumer thus BMW should be very careful and should adhere these political norms while manufacturing and launching new cars and mainly focus on the safety measures and equipment in turn to avoid violating these regulation that can have critical political consequences.

by means of 1891 the daimler motor business enterprise, claimed with the aid of steinway, become handing over petrol motors for tramway automobiles, carriages, quadricycles, fire motors and vessels in a plant in hartford, ct.

BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.

Volkswagen is a German-based company started in 1937 and owns a range of subsidiaries including

Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.

Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.

As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.

The invention of automobiles had been dated long back in history. From that day till now, it had not only made our lives easier but also simpler. From times back then till now many big automobile companies had came into existence, some of them were successful and some were not, thus going out of market and competition. Among them, Porsche and Volkswagen Group(VW) have emerged as one of the world leaders in automobile industry. Through years of hardwork and sheer use of technology and engineering developments, both of these companies have carved a name for themselves in their respective markets. But sometimes, bad management and several areas of conflict arise between two companies that can lead to its downfall. In this case too the CEO of Porsche, just wanted to administer each and everything according to his own ways and rules, but on the other hand the CEO of Volkswagen, even after facing huge loses wanted to continue on with his strategy because he was quite confident about his strategy and clearly had a broader outlook of the scenario. Therefore, due to having different mindsets, there was a conflict between the ideas of two which led to the decline of one of them. These conflicts can be summed up in the following couple of questions:

Dr. Heike Nolte University of Applied Sciences Emden-Leer Constantiaplatz 4 26723 Emden, Germany Tel: +49 4921 807 1007 Fax: +49 4821 807 1228 heike.nolte@hs-emden-leer.de Dr. Alva Wright Butcher School of Business and Leadership University of Puget Sound 1500 N. Warner St. #1032 Tacoma, WA 98416-1032 Tel: 253- 879-3349 Fax: 253-879-3156 butcher@pugetsound.edu Supported by a 2011 NIBEN Curriculum Development Grant September 2011

Strategic realignment of the BMW Group announced At the end of September 2007, the BMW Group took on a new strategic direction. Up to the year 2020, the BMW Group intends to strengthen its position within the global premium automobile market by increasing volume of sales to more than two million units per annum. The mission statement is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility. This means that in addition to striving for organic growth in the core line of business, the BMW Group will also engage in new and profitable areas of activity throughout the automotive life-cycle and all the way along the valueadded chain.

The main business problem that BMW is facing is reducing its long product development time. BMW's current design process began

addition, there were 90% of orders from custom motor, about 50% of the total annual

This marketing report aims to examine and explain the marketing strategies of BMW , In this report I will be focusing on:

Porsche AG was a publicly traded, closely held, German-based auto manufacturer. Porsche’s President and Chief Executive Officer, Dr. Wendelin Wiedeking, had returned the company to both status and profitability since taking over the company in 1993. Wiedeking’s background was in production, and many had questioned whether he was the right man for the job. Immediately after taking over Porsche, he had killed the 928 and 968 model platforms to reduce