The Blair Witch Project remains one of the most impactful found footage horror films of all-time. Now Blumhouse will collaborate with Lionsgate to create an all-new movie based on The Blair Witch Project. Additionally, it will be “the first film in a multi-picture pact with Blumhouse reimagining horror classics from the Lionsgate library.”
This exciting development, as shared by Bloody-Disgusting, comes from CinemaCon. The announcement was made during the event by Adam Fogelson, chair, Lionsgate Motion Picture Group, and Jason Blum, founder and CEO of Blumhouse.
The outlet continues:
“Blum will team with producer Roy Lee on the new Blair Witch Project movie; Lee previously produced the 2016 film Blair Witch, the most recent installment in the franchise.”
Fogelson shared the following statement on behalf of Lionsgate:
“I have been incredibly fortunate to work with Jason many times over the years. We forged a strong relationship on The Purge when I was at Universal, and we launched STX with his film The Gift. There is no one better at this genre than the team at Blumhouse,” said Fogelson. “We are thrilled to kick this partnership off with a new vision for Blair Witch that will reintroduce this horror classic for a new generation. We couldn’t be more pleased to be working with them on this and other projects we look forward to revealing soon.”
Blum adds:
“I’m very grateful to Adam and the team at Lionsgate for letting us play in their sandbox. I’m a huge admirer of The Blair Witch Project, which brought the idea of found footage horror to mainstream audiences and became a true cultural phenomenon,” said Blum. “I don’t think there would have been a Paranormal Activity had there not first been a Blair Witch, so this feels like a truly special opportunity and I’m excited to see where it leads.”
Indeed, Blumhouse was largely started in part by the success of Paranormal Activity. The movie, much like The Blair Witch Project, was a modern hit for the found footage genre and quickly outgrew Blair Witch in popularity. Fortunately, this new collaboration provides an opportunity to revive The Blair Witch Project and further explore the potential of the iconic property.