Bring your own bag的環保潮流已經推廣20年以上，而2007年 Anya Hindmarch 以120港元推出寫著「I’m Not A Plastic Bag」的名牌布袋，虛榮感十足，令全世界各階層都為之心傾，甚至在專門店外通宵排隊購買。極其限量最終令不少人都向隅，但引來無數討論，總算起了傳宣品牌和環保的雙重作用。

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Fashion / 4 years ago
NEW YORK - JULY 18: Customers stand in line after purchasing the "I'm Not a Plastic Bag" shopping totes by Anya Hindmarch at a Whole Foods Market July 18, 2007 in New York City. 20,000 of the environmentally-friendly bags went on sale for $15 each at 8:00 a.m. this morning. (Photo by Mario Tama/Getty Images)

NEW YORK - JULY 18: Customers stand in line after purchasing the "I'm Not a Plastic Bag" shopping totes by Anya Hindmarch at a Whole Foods Market July 18, 2007 in New York City. 20,000 of the environmentally-friendly bags went on sale for $15 each at 8:00 a.m. this morning. (Photo by Mario Tama/Getty Images)

至於2020年的「I Am A Plastic Bag」採用由回收膠樽而製成的創新材料，以及利用廢棄車輛擋風玻璃製成的再生面料，而袋款的縫合邊和手柄更採用環保皮革製造，系列將於7月在連卡佛有售。如果你對物料背後的可持續發展科技感興趣，可於2020年6月5日「世界環境日」在連卡佛官方 Instagram收看Anya Hindmarch的直播，並邀請了EcoDrive的聯合創始人Emily Lam-Ho主持。

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Today marks the 50th anniversary of an important day to me – #earthday .? We are living in unprecedented times that had made me pondered upon what led to this current state that we are all facing around the world, the effectiveness (or lack thereof) of crisis management strategies deployed by different governments, and what the future of our world holds. Due to COVID restrictions, travels have been halted, and while it’s as painful to me as it is for many others to not be able to go out, travel globally to enjoy our world, it has dawned on me that if there’s at least one positive out of this, it’s the temporary reduction in emissions. But on the other hand, it is certainly worrisome to me seeing crude oil prices fall below $0, as it will likely drive undesired consumption behaviors and thus negative impacts on our environment. Just like the #pandemic , #climatechange impacts do not discriminate. It’s a global challenge that we all face, and no one, regardless of race, age, sex, political views, etc. have immunity. Therefore, it’s more important than ever to recognize that we are in this #together. In order to have a #sustainable future for our children and the generations to come, humanity must come together which means we will need to set our differences aside to focus on the challenges at hand (be it the pandemic, climate change impacts, or other global issues). I really hope that during these trying times, we all take the opportunity to rethink our personal habits, from self-care, spending more quality time (including virtual) with our family and friends, to our footprints on the #environment I am a true believer of “ #startsmallstartnow”. Reduction in single use plastics is certainly a good place to start. @ecodrivehk I really hope that you can all join me in this behavior change to make the world a better place for us and our future generations. The way we go the earth may not have another 50 years. #ecodrive

A post shared by Emily Lam Ho . 林恬兒 (@emilylam.ho) on

HK$7,900

HK$7,900

Anya HindmarchI Am A Plastic Bag可持續發展

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Christopher Lai