Jump to a template:
Get advice on each section of your resume:
Jump to a resource:
Email marketing managers are tasked with developing and ensuring the execution of a company’s email marketing strategy. This position requires communication with the larger marketing department as well as with your subordinates so communication skills are essential.
Recruiters will be looking for a background in marketing and management and will be looking, specifically, to see your experience with email marketing. Here is a strong email marketing manager resume to look at.
There are a couple of email marketing tools available in the market currently. Ensure you are experienced with at least the industry standard ones. For those you are not familiar with, make the effort to take a crash course to learn how to use them before adding them to your resume.
Impress recruiters with your success in previous positions by including important metrics. Some relevant email marketing metrics include your emails-opened rate, and your email response rate just to mention a few.
As a hiring manager who has recruited for email marketing roles at companies like Mailchimp, Constant Contact, and HubSpot, I've reviewed hundreds of resumes for Email Marketing Manager positions. In this article, I'll share insider tips on how to make your resume stand out and increase your chances of landing an interview. The following tips are based on what I've seen work well in real-life hiring situations.
Hiring managers want to see that you have hands-on experience running successful email marketing campaigns. Instead of just listing your responsibilities, focus on the specific campaigns you've worked on and the results you achieved.
Avoid vague or generic statements that don't provide any real insight into your abilities:
A resume summary, also known as a professional summary or summary statement, is an optional section that appears at the top of your resume. It provides a brief overview of your professional experience, skills, and achievements that are most relevant to the job you're applying for.
While a summary is not a mandatory component of a resume, it can be particularly useful for job seekers who are changing careers, have extensive experience, or want to emphasize specific qualifications that may not be immediately apparent from their work history. However, it's important to note that an objective statement, which focuses on your career goals rather than your qualifications, should be avoided as it is considered outdated and ineffective.
The work experience section is the heart of your resume as an email marketing manager. It's where you show the impact you've had in previous roles, and how you've progressed through your career. Nail this section by focusing on your most relevant, impressive achievements.
Start each bullet point with a strong, active verb that captures what you accomplished, not just what you were responsible for. Compare:
Versus:
The second example uses a strong verb ("developed and executed") and focuses on the outcome and metrics, not just duties.
Other strong email-related verbs to use:
The education section of your email marketing manager resume should be concise yet impactful. It's a chance to showcase your relevant academic background and certifications that qualify you for the role. Follow these tips to make your education section stand out.
The skills section of your resume is a key area that hiring managers and recruiters look at to determine if you're a good fit for an Email Marketing Manager position. It's important to showcase your most relevant and impressive skills to stand out from other applicants. Here are some tips to help you write a compelling skills section:
Here are examples of popular skills from Email Marketing Manager job descriptions that you can include on your resume.
This word cloud highlights the important keywords that appear on Email Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.
Use our free resume checker to get expert feedback on your resume. You will:
• Get a resume score compared to other Email Marketing Manager resumes in your industry.
• Fix all your resume's mistakes.
• Find the Email Marketing Manager skills your resume is missing.
It's instant, free and trusted by 1+ million job seekers globally. Get a better resume, guaranteed.
Upload your resume
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
