Marketers will tell you that there are numerous ways of doing this; social media, email marketing, and search engine optimization, to name a few. However, the biggest channel by far for most businesses is their website.
Performance is also a byproduct of things like content structure. And while you can optimize images and cache style sheets, if your content is less than stellar- it’s going to be hard for users to click through more than twice.
It’s true that the technical side is very important and will contribute to a site’s performance, but there is much more to it than that. There are many factors that affect how fast a site loads, not just technically speaking. At the end of the day, it’s how fast a user perceives a site as loading that matters most.
- Speed can impact your bottom line
Do you know why Magento Hosting is the best source to improve your site’s online performance? Have you ever wondered why Amazon can be so fast, it often takes less than a second to load a new page? Nobody likes waiting for pages to load. It’s frustrating, a little annoying, and it means that users have less time to do whatever they want on the page before their attention moves on. And it isn’t just mere annoyance you need to be concerned with. For many businesses, slow load times can have a significant impact on their bottom line.
- The clarity of your message
No matter what business you are in, even if it’s a non-profit, the central message is critical. It attracts visitors, informs your potential clients, and explains your products/services at a high-level. Having a clear idea of what that message should be is one thing, but deciding how to make it happen is another animal entirely.
Developing your central message may seem like a matter of good copywriting and design. But it’s really more than that. It involves crafting a compelling, original message and organizing the content of your website in a way that supports it.
- A solid reason to come back
The key to getting visitors to come back to your website is providing a good experience. Visitors need to be able to grasp the benefits of your product. They need to know what you offer and how they can benefit from it. It’s not enough just to have great content, good design, and an informational homepage that you want them to read. You also need them to convert.
- Make it mobile-friendly
One of your website’s most important aspects is its responsiveness, particularly in an M-commerce (mobile commerce) world, where a massive portion of sales have moved to mobile devices over the last few years. More than half of web traffic, in fact, now originates from mobile devices.
Making your website “mobile-friendly” has become a hot-button issue in the SEO world. Google all but announced its end of the desktop-first index. The mobile-first index is here, and it’s time to start ensuring your website is optimized for M-commerce as much as SEO.
