Maximillion Cooper is the Genius Behind Pop-Culture Phenomenon Gumball 3000; Here's His Net Worth

An entrepreneur with his fingers in many pies, Maximillion Cooper, also known as Maximillion Fife Alexander Cooper, is a skateboarder, and race car driver who owns Gumball 3000, and boasts of a substantial net worth of $60 million. His firm sells apparel and organizes a celebrity motor rally since 1999. Initially, it used to be an underground rally, but Cooper has turned Gumball 3000 into a conglomerate of encompassing clothing lines and a registered charity.

What are Maximillion Cooper's sources of income?

Established in 1999 by Maximillion Fife Alexander Cooper, the Gumball 3000 is not just a race but a pop culture phenomenon that blends fashion, cars, music, and entertainment. The event, covering a 3,000-mile route on public roads, often includes London and attracts 120 celebrity drivers like Lewis Hamilton, Usher, and Deadmau5, is Cooper's main source of income and his claim to fame. Apart from companies established based on its popularity, movies have also been made with the rally as a backdrop.

Originally an informal road trip among friends, the Gumball 3000 evolved into an exclusive gathering for the affluent, requiring participants to bring their vehicles and pay an entry fee of around $8,700. The name "Gumball 3000" is said to stem from 1930s races where the prize was a gumball machine.

Sincce the inaugural London-to-Rimini journey, marked by lavish nightly parties attended by celebrities, to subsequent events crisscrossing Europe and featuring on MTV's "Jackass," the Gumball 3000 has seen both fame and challenges. Tragedy struck in 2007, leading to the event's cancellation, but it resumed in 2008, traveling from San Francisco to the Beijing Olympics.

Over the years, the Gumball 3000 has continued to attract celebrities, even as entrance fees skyrocketed to over $100,000 per driver. The 2020 edition was postponed due to COVID-19.

Controversies

Instances of contestants being pulled over for speeding, facing car confiscations, and even having their licenses suspended have tainted the event's history. The most tragic episode unfolded in 2007 when a Gumball 3000 participant's high-speed antics led to the deaths of two innocent bystanders in the Republic of Macedonia.

In response to these challenges, Maximillion and the event organizers have asserted that the Gumball 3000 is not a conventional race. They underscore its essence as a glorified road trip, discouraging contestants from exceeding speed limits under any circumstances.

Philanthropy

A large part of the Gumball 3000's proceeds also go to charity and Cooper has established the Gumball 3000 Foundation, a charity organization that helps underprivileged youth across the United Kingdom. The organization focuses mostly on educational and environmental projects. The Gumball 3000 Foundation also partners with other groups, such as Tony Hawk's Stand Up for Skateparks. In 2014, Cooper's charity donated $100,000 to Hawk's organization. In 2014, the Gumball 3000 Foundation funded a trip for the When You Wish Upon A Star charity. This organization sends terminally ill children to Lapland just before Christmas.

Social media reach

Personal Life

Born on July 13, 1974, in England, Maximillion Fife Alexander Cooper embarked on his journey with an initial foray into the world of fashion design. Maximillion Cooper's first marriage was to Julie Brangstrup in 2003, and they had four children before their 2010 divorce. In the same year, rapper Eve, sponsored by Puma for the Gumball 3000, entered Cooper's life. They started dating, and three years later, Cooper proposed on social media. The couple exchanged vows in 2014 in Ibiza and announced that they were expecting their first child.

FAQs

How did Maximillion Cooper make his money?

He makes the majority of his money from the apparel business, which has the same name as the signature rally he runs.

Do Eve and Maximillion have a child?

Eve and her husband Maximillion Cooper welcomed Baby Wilde Wolf in February 2022.