Bumble Information, Statistics, Facts and History - Dating Sites Reviews


Bumble Information, Statistics, Facts and History

Facts Summary for Bumble

Bumble Logo
Owner:
Bumble Trading Inc. (which is owned by Bumble Inc)
Headquarters:
Austin, Texas, United States [2019 #26]
Business Started:
2014
Brands & Partnerships:
Bumble (dating), The Hive (dating events), BumbleBFF (friends), BumbleBizz (business networking)
Employees:
70 (2016)
Main Service Areas:
United States, Canada, United Kingdom, Australia
Service Available Via:
Website, iOS and Android
Number of Languages:
19 (2021)
Number of Members since Launch:
100+ million [2020 #12]
Number of Paying Members:
2.3 Million [2023 #10]

Bumble History Summary

Bumble with their Beehive logo was launched in December of 2014 by founder Whitney Wolfe Herd. Whitney originally had co-founded Tinder but left after suing Tinder for sexual discrimination which was settled for over $1 million in September 2014. After leaving Tinder Whitney had met with the founder of Badoo, Andrey Andreev and the 2 eventually struck a deal where Andrey would invest $10 million and offer the use of Badoo's infrastructure for a new dating service while receiving a 79% stake, and Whitney would serve as CEO of the service and receive 20% ownership. Since launch Bumble has also started several other services including BFF (mode in Bumble for finding friends - in 2016), The Hive (dating events - in 2017), and Bumble Bizz (business networking - in 2017).

Users are required to use their mobile phone number or Facebook when they login and create an account on the Bumble dating app (iOS and Android). As of 2018 users can also now access the Bumble service from the website. When using Facebook, photos and other information is pulled (with the users permission) to create a basic profile. Bumble is one of the first female friendly dating apps. Bumble displays a profile and the user must either swipe left or right before they can see a new match. Both members must mutually swipe right on each other before a conversation can begin. The main difference with Bumble is that female members must initiate the conversation (males cannot for heterosexual relationships). Males then must continue the conversation within 24 hours or the match disappears.

In 2016 Bumble added a paid subscription service called Bumble Boost which offers enhancements (see who already likes you, rematches, add additional time for matches) over the free service. One time payments for Bumble Coins was also added so users could purchases features like the Super Swipe (shows extra interest in someone).

In 2019 Bumble surpassed 55 million registered members and was #2 on the list of revenue earned on Google Play for all dating brands. Bumble also became part of Magic Lab, a new holding company for dating brands that Andrey Andreev has either founded or is in partnership with their founders.

In a little over a year Bumble surpassed 100 million registered users. In 2020 Magic Labs was also rebranded to Bumble Inc.

Related Statistic Pages

Bumble Facts By Year

2024

  • General
    • Bumble released the results from a study about Clean Slating which is the newest dating trend in India to kick off 2024. [1]
    • According to recent user data being on the app on Mondays between 7pm and 8pm in the U.S. and between 8pm and 9pm in the U.K. will boost your chances of matching. [2]
    • Bumble is taking the popular Lunar New Year holiday and launching a promotional celebration for its user base in Asia. It is called “Bumble Lo Hei: Toss Love into Your New Year”. [3]
    • Bumble launched Deception Detector, an AI-based feature that aims to cut down on bots and fake profiles: [4]
      • It leverages the machine learning-based technology to help identify fake, scam or spam profiles on the app before the user comes into contact with them.
      • It can assess the authenticity of a profile and supported automatically blocking 95% of accounts identified as spam or scam.
      • It is an AI-based feature will be used in conjunction with “dedicated human support” for added safety for its members.
      • After the release of the Deception Detector within the first two months, the platform saw member reports of spam, scam, and fake accounts reduced by 45%.
    • Bumble’s share of the dating app market fell from 17.6% to 14.3%, year-over-year according to a data.ai study. [5]
    • Bumble plans to relaunch the app in the second quarter and offer a compelling modern experience with a stronger appeal to younger users. [7]
    • With the relaunch of the app scheduled later this year, new Bumble CEO Lidiane Jones is reconsidering the app’s signature selling point: a dating app where females make the first move. [8]
    • CEO Lidiane Jones wants users to feel in control of their dating experience. They have been testing out alternatives, from sending prompts to help women start conversations or they can choose to let their matches start conversations instead. [8]
    • Actress Lily James will reportedly star in a film inspired by the life of Whitney Wolfe Herd, the founder of dating app Bumble (and one of the youngest self-made billionaire at age 31). They are currently in pre-production for the untitled film, which is expected to be released in 2025. [9]
  • Legal
    • Bumble Inc has settled a lawsuit with New Jersey. They have agreed to pay a $315,000 fine and to make changes to its Bumble and Badoo dating platforms, including accurately disclosing the company’s criminal background screening policies on its websites and apps. [6]

References

  1. Bumble Study Reveals the Top Dating Trend in India is Clean Slating
  2. Bumble Shares Best Hour of the Week to be On a Dating App
  3. Bumble Launches Promotion to Celebrate the Lunar New Year
  4. Bumble Launches AI-Based Feature Deception Detector
  5. New Study Shows Dating App Downloads are Slowing
  6. Bumble Settles Lawsuit with New Jersey Over Safety Concerns
  7. Bumble Plans Significant Layoffs After Latest Earnings Report
  8. Bumble Rethinks Women Making the First Move for Its Relaunch
  9. Lily James Set to Star in Film Inspired by Life of Bumble Founder Whitney Wolfe Herd

2023

  • General
    • New installs of the Bumble app have jumped over 60%, from 18.1 million in 2020 to 29 million in 2022. [1]
    • Bumble is the second most downloaded app in the United States (Tinder is first and Hinge is third). [2]
    • Bumble has teamed up with Netflix to launch a game called "Netflix Nights" that is themed around some of its most popular shows, including Emily in Paris, Squid Game, Selling Sunset, and Stranger Things. [3]
    • Bumble surveyed users and found that 72% have talked about movies and TV on a date, and that 86% of respondents have found it easier to talk on a date when they share the same tastes in TV and film. [3]
    • 83% of Bumble users watch Netflix. [3]
    • Bumble is the recipient of the 2023 Editors Top Pick Innovative Award. [4]
    • Bumble is the recipient of the 2023 Dating Sites Reviews Single's Choice Bronze Award. [4]
    • In a study Bumble shows sober dating (or Dry Dating) is becoming more popular. [5]
    • Australia’s Communications Minister Michelle Rowland has ordered the Bumble to hand over information on sexual violence reports. [7]
    • Bumble has partnered with Gymshark to create a UK-based ad campaign called "For Dates That Workout" centered around fitness. [8]
    • New interest badges have been introduced that users can add to their profiles, including weightlifting, HIIT and bodybuilding. [8]
    • According to Sensor Tower since 2019 Bumble saw 96% growth in monthly users. [9]
    • Bumble has launched some new self-care badges and prompts in time for Mental Health Awareness Month. [11]
    • Bumble has launched its new “Top Artists” feature, capitalizing on its integration with Spotify. This feature pulls artists from the Bumble user’s Spotify top 50 and displays the top 10 artists on their profile allowing users to see immediately what they have in common. [12]
    • Most U.S. Bumble users have linked their profiles to Spotify because they are more likely to receive a right swipe. [12]
    • Bumble is looking into AI features to attract more users to its platform. The goal is to improve matching and efficiency with AI so users would spend less time searching on apps. [12]
    • Bumble wins an award for Dating Safety Ad Campaign from the The Drum for Marketing the Americas 2023. [13]
    • Bumble has launched its new “Top Artists” feature, capitalizing on its integration with Spotify. This feature pulls artists from the Bumble user’s Spotify top 50 and displays the top 10 artists on their profile allowing users to see immediately what they have in common. [12]
    • Bumble has partnered with the new Barbie movie to promote its new Compliments feature using images of the movie’s stars to bolster confidence and encourage people to try it out. In addition to images, the app will have pre-recorded messages from the stars to motivate users to engage positively with each other. [14]
    • Bumble released the results from a survey about Summer Dating Trends and found: [15]
      • 53% of people on its app are looking for a holiday fling this summer instead of searching for longer-term options closer to home.
      • 30% of its users meet people over the app when they travel alone, and 52% say that dating people abroad is a fun way to learn about new cultures.
      • 53% said they feel more attractive while vacationing, and 21% said they are more attracted to people from different places.
      • 35% of daters have felt embarrassed when someone has flirted with them in another language and they can’t understand what they are saying.
      • 21% said they have tried and failed to ask someone on a date in the local language while traveling abroad.
      • Bumble is using the survey to promote their Travel Mode feature.
    • Bumble has released new features for both free and premium members. This includes: [16]
      • Review Before You Send, which is part of the Compliments feature.
      • Add interests to the top of the Bumble profile.
      • Recommend to a Friend which allows users to send profiles to their friends.
      • Improvement to Best Bees including Premium Members allowing to Swipe on as many as they want.
    • Bumble has released new Updates: [17]
      • Bumble has updated its community guidelines to crack down on bad behaviors like ghosting and doxing, as well as to cut down on bots.
      • Bumble has blocked more than 8.2 million fake and spam accounts this year using AI.
      • Bumble will now mark a “no-show” on dates under “bullying and abusive conduct” if a user reports that a match never showed up for a scheduled date.
      • The new rules will apply to all Bumble properties, including Bumble, the new Bumble for Friends platform, and Badoo.
    • Bumble for Friends has partnered with Butterball to bring people together this holiday season. The new partnership initiative called “Find Your Table” features a series of Friendsgiving events and some resources to help people make new connections ahead of the holiday season. [19]
  • Bumble is distributing campus safety kits to college students to help them date more safely on college campuses. It includes drink spike prevention products from NightCap, along with safety alarms from She’s Birdie. [18]
  • Finances
    • Bumble Inc shared its 4th quarter 2022 earnings: [6]
      • For Q1 2023 the Bumble app is expected to generate $190 million to $193 million in revenue.
    • Paying users grew 31% to 2.3 million in Q1 2023. [10]
    • Bumble will be offering short term subscriptions as well as its own high-priced premium service in the coming months. [20]

References

  1. New Management and Initiatives Aim to Prevent Tinder From Losing Users
  2. Hinge Debuts a New High Priced Subscription Plan for Motivated Daters
  3. Bumble Launches New Game in Partnership with Netflix 
  4. Summary of the 2023 Dating Sites Reviews Choice Awards
  5. Bumble Study Shows Sober Dating Becoming More Popular in India
  6. Bumble Revenue Exceeds Expectations and Shares Rise
  7. Australian Official Orders Dating Apps to Share Data on Sexual Violence
  8. Bumble Partners with Gymshark to Connect Singles Via Fitness
  9. Online Dating Stronger Than Ever According to New Study
  10. Bumble Revenue Remains Strong Despite Inflation Concerns
  11. Bumble Launches New Self Care Badges
  12. Bumble Acquires Official to Help Couples Improve Relationships
  13. Bumble Wins Award for Dating Safety Ad Campaign
  14. Bumble Partners with Barbie Film to Promote Compliments Feature
  15. Wanderlove is the Latest Summer Dating Trend
  16. Bumble Launches New Features to Foster More Kindness and Compatibility
  17. Bumble Cracks Down on Ghosting and Doxing
  18. Bumble Giving Out Campus Safety Kits to College Students
  19. Bumble Partners with Butterball to Bring People Together this Holiday Season
  20. Do Singles Want High-Priced Dating Apps?

2022

  • General
    • Bumble has partnered with Gucci to help support female entrepreneurs. [2]
    • Bumble has a new online trauma support center (created in partnership with Bloom) that is now available to users who have experienced sexual assault and abuse. [3]
    • Bumble has on average 40 million monthly active users. [4]
    • There are currently about 300,000 people in New York who use Facebook Dating, compared with about 3 million who use Bumble. [6]
    • Bumble BFF uses the same swipe-based matching found on the dating app, but will expand options for users to include networking groups where they can connect and chat with each other based on topics of interest. [7]
    • Bumble is rekindling its “Stand for Safety” initiative in India to help combat online abuse. They released a guidebook created in partnership with the Centre for Social Research (CSR), a non-profit, and Nyaaya, an open-access digital resource center that educates people about their rights. [8]
    • Bumble has announced changes to its app to create a better, more inclusive experience for non-binary users. This includes additional gender options and changes to how the search works. [9]
    • According to a Bumble survey, more than a third of Gen Z singles use astrology to decide who they date. Because of this, Bumble plans to roll out more astrology-based features. [11]
    • Bumble is testing a new feature called Hive: [12]
      • Hive falls into social networking territory and is in essence a revamping of its Bumble BFF friend-finding feature.
      • Hive offers things like group chat, polls and video calls to help people better connect.
      • Hive is currently being tested in Toronto. Users have created thousands of communities based on particular interests.
      • Bumble noted for those users that have access to Hive that the weekly average number of sessions for BFF members increased by two-thirds, and weekly time spent engaging on the app was up 16%.
    • Bumble’s original series in India, Dating These Nights, is back with a third season. [13]
    • Bumble is testing a new speed dating feature in the U.K. [14]
    • Bumble announced it will be adding a new “Voter” badge for users to pin to their profiles ahead of the midterm elections in the United States. [14]
    • Bumble has launched a real-life Bantr on its platform, the fictional dating app made famous on hit TV series Ted Lasso. It is available only in select countries for a limited time. [15]
    • Bumble has open sourced the AI it uses to detect nude photos (called Private Detective), giving other developers the technology to help combat the sending of unsolicited images over their own platforms. [17]
    • Bumble moderators dismiss close to 90% of violation reports directed at gender nonconforming members, not because they violated rules as the report points out, but because these reports aim to force LGBTQ+ people off the app. [18]
    • Bumble will be removing users who repeatedly engage in the practice of submitting false reports about other users. [18]
    • A Bumble new feature called Compliments lets a user write a compliment to another user, even before they match. [19]
    • Bumble founder and CEO Whitney Wolfe Herd announced she will be hiring someone to head the Bumble dating app so she can step down from this role and concentrate on being the CEO of Bumble Inc. [19]
    • Bumble released a study about Dating Trends of 2023. They looked at how attitudes have changed regarding gender, sex and work-life balance. [20]
  • Finances
    • Bumble Inc shared its 4th quarter 2021 earnings: [1]
      • Bumble’s app revenue for 2021 was a major increase from the year before, totaling $532.9 million compared to $360.5 million for 2020.
      • Total paying users increased 15.5% to 2.9 million compared to 2.5 million the year before, and total ARPPU was $21.68 in 2021 compared to $18.89 the year before.
      • The Bumble app is expected to have another strong year in 2022 and grow revenue 34% to 36% year-over-year, driven by continued international expansion and product innovation.
    • Bumble downloads in the U.S. increased 20.6% during the first quarter of 2022, and monthly average users rose 13.7% compared to the same quarter last year. [5]
    • Bumble paying users grew 31% to 1.9 million in the second quarter. [10]
  • Legal
    • Bumble settled a lawsuit and paid $3 million in August of 2021 to resolve claims against the company for discrimination against male app users in California. [16]

References

  1. Bumble Stock Soars After Revenue Exceeds Expectations
  2. Gucci and Bumble Partner to Support Women Entrepreneurs 
  3. Bumble Launches Online Trauma Support With Bloom
  4. Grindr Has Announced It Will Go Public 
  5. Bumble Shares Jump After First Quarter Earnings Report
  6. Meta Freezes Hiring for Facebook Dating and Other Divisons
  7. Bumble Looks to Expand Its BFF Platform
  8. Bumble Bringing Back Safety Initiative for India
  9. Bumble Announces Improvements to App for Non-Binary Users
  10. Bumble Lowers Revenue Expectations for Rest of Year
  11. New Amazon Show Cosmic Love Combines Dating and Astrology
  12. Bumble Hints at New Social Features During Earnings Call
  13. Bumble India Launches Season 3 of Dating These Nights Series
  14. Bumble is Testing Speed Dating Feature and Adding Voting Badge
  15. Bumble Partners with Ted Lasso to Bring Fictional Bantr to Life
  16. Snack Dating App Sued for Age Discrimination
  17. Bumble Offers Developers Its AI That Detects Unsolicited Photos
  18. Bumble Goes After Discriminatory Behavior on Its Platform
  19. Bumble Rolls Out Compliments Feature
  20. Bumble Study Shows Dating Trends for 2023

2021

  • General
    • Bumble stated that they are banning user accounts that display any content showing images or descriptions of participation in the Capitol riots. [1]
    • Bumble announced that it was removing the political filter from its app in order to “prevent misuse” but a few hours later reinstated the feature. [1]
    • Naomi Walkland is the head of Bumble in the United Kingdom. [3]
    • Bumble has a new feature that identifies and flags users engaging in derogatory language that is “fatphobic, racist, or homophobic”. Once accounts are flagged, moderators will analyze the conversation to determine whether the user violated the policy. All violators will receive a warning, and if they repeatedly violate the policy, they will be banned.[3]
    • Bumble introduced a feature that detects and blurs unsolicited nude photos. The recipient of the photo can choose to view, delete, or report the blurred image. [3]
    • According to Apptopia, Bumble has 12.7% of the U.S. dating market with close to 5.5 million active monthly users. [4]
    • Bumble has introduced an in-app virtual dating game called Night In that’s meant to operate as an ice breaker. [5]
    • Voice and video features on Bumble have been used 70% more by users since the pandemic began. [5]
    • Bumble has modified their paid Boost feature by offering unlimited swiping, the ability to undo a rejection on a match when you’ve changed your mind, and extending the time period to chat with a match by 24 hours. [5]
    • Bumble has released a new safety guide for online daters in India to address safety issues and the rise of cyber bullying. [6]
    • Bumble conducted a survey among its users in India and found that 83% of women experience online harassment of some kind, and one-third of women experience it at least weekly. [6]
    • 70% feel that cyberbullying has increased in India since the pandemic took hold and lockdowns began. [6]
    • An API vulnerability was discovered inBumble that exposed sensitive data of almost 100 million users. [7]
    • In a study on seniors and dating apps, 24% of seniors who had found a relationship through a dating app found it on Bumble. [9]
    • Bumble is adding a vaccination badge to their profiles for easy identification of users who are vaccinated. Bumble is also allowing access to paid content like “spotlight” and “superswipes” for free. This initiative is part of a partnership with the US Government to try and have 70% of American adults vaccinated by July 4th. [10]
    • Bumble commission a survey about dating and being vaccinated. It was conducted by research company Censuswide. [11]
    • As of June, 90% of users who were asked about their dating preferences said they were ready to meet and date in person again. [12]
    • Bumble Vaccination Status Badge for profiles is now available in Australia and New Zealand. [13]
    • Bumble has partnered with remote trauma support site Bloom, operated by non-profit Chayn in the U.K., to offer free therapeutic services to users. [14]
    • A security flaw was found in the Bumble API which would have allowed a hacker to determine prior locations of users. The flaw was fixed within 72 hours of being reported. [15]
    • Bumble has partnered with Reese Witherspoon’s production company Hello Sunshine and Baileys Irish Cream Liqueur to produce three short films on romances inspired by real-life Bumble users. [16]
    • Bumble has added a feature for daters to include values in their profiles (and to order them by importance), not only to highlight their priorities to other daters, but also to support a cause, including for environmental, social or political justice. Each time a user sends a message to another user, the company will donate to select organizations that work for these causes. [17]
    • 27% of UK users selected “environmentalism” as their highest value. [17]
    • Bumble adds Language Badges to Profiles: [18]
      • There are 100 language badges to its dating platform available globally.
      • 30 of the languages are specific to Indian users.
      • Users who have added at least one language badge saw a 34% increase in matches compared to those who hadn’t.
    • Bumble has open an online store and is selling Bumble-branded apparel. [19]
    • Bumble is changing the look of profiles and giving an upgrade to its algorithm. The update prioritizes a person’s pronouns and interests after their primary photo. [20]
    • Bumble Study on 2021: [21]
      • Over a billion matches were made on its app in 2021, a 25% increase from 2020.
      • Over 9 billion messages were exchanged globally, up nearly 40% from 2020.
      • The highest number of message exchanges were between October and early November, just prior to the holiday season.
  • Finances
    • 1.1 million users paying for Bumble’s premium features. [2]
    • Revenue for Bumble rose 43% in quarter 1 2021 from the same quarter in 2020 to $171 million. [8]
    • Total paying users for Bumble and Badoo together was up 30% to 2.8 million in quarter 1 of 2021. [8]
    • Bumble has indicated it intends to create a crypto goods economy to monetize their platform. [18]

References

  1. DC Bumble Users are Using the App to Turn in Capitol Rioters
  2. Bumble Files IPO and Notes Apple Privacy Policy Could be an Issue
  3. Bumble to Ban Users Who Body-Shame on the App
  4. Bumble Q4 Revenue Exceeds Expectations
  5. Bumble Expands Offerings with Night In and Boost Service
  6. Bumble Unveils New Online Safety Guide
  7. Gay Dating App Manhunt Says User Data Was Hacked 
  8. Bumble Exceeds Expectations in First Quarter Report
  9. Seniors are Flocking to Dating Apps According to New Study
  10. Dating Apps Partner with US Government to Promote Vaccines 
  11. Bumble Study Found That Being Vaccinated Gets You More Dates
  12. Bumble Will Open Its First Cafe in New York
  13. Dating Apps In Australia and New Zealand are Adding Vaccination Badges
  14. Bumble Is Offering Trauma Support Services for Users
  15. A Vulnerability in Bumble Platform Allows Location Leaks
  16. Bumble Partners with Hello Sunshine to Produce Short Films
  17. Environmentalism is a Big Attraction for Daters in the UK
  18. Bumble Explores Metaverse and Adds Language Badges to Profiles
  19. Bumble Launches First Store and Branded Apparel
  20. Bumble Changes Up Profiles and Its Algorithm
  21. Bumble Dating Study Reveals 2021 Was a Banner Year for Matches

2020

  • General
    • In late December actress Sharon Stone took to Social Media to call out Bumble for blocking her. Bumble then tried restoring her profile but ended up mishandling the situation. [1]
    • Bumble is the recipient of the 2020 Editors Top Pick Innovative Award. [2]
    • With Chappy closing in February, Bumble has become Magic Labs destination for LGBTQ+ singles. [4]
    • From March 12-22 during the rise of the Covid-19, Bumble saw a 21% increase in messaging among Seattle users, Two other hot spots, New York and San Francisco, saw a 23% and 26% surge in messaging. [5]
    • A total of 87 million people use the Bumble app worldwide. [5]
    • Bumble's video chat feature saw 21% increase in use during the last week of March. [5]
    • Bumble Bizz reported a 57% increase in usage over the last week of March and first week of April. [6]
    • Bumble live video and voice chat capabilities saw a 93% increase in use between March 13 and 27. [7]
    • You can now leave a voice message for a match without having to exchange phone numbers. [7]
    • Nation wide searches are now possible on Bumble which now allows you to connect with other users who live more than 100 miles away. [7]
    • Bumble has released a "Virtual Dating Badge" which users can add to their profiles to let matches know they are willing to go on video chat dates. [7]
    • Bumble and Airbnb announced a partnership to provide a curated list of virtual dates to its dating app. [8]
    • in the wake of protests against police violence Bumble took to social media and created a detailed list of what they were doing to address the problem, including offering expanded mental health services to employees and holding internal discussions about how to respond to systemic racism on its platform. Bumble does not have an ethnicity filter. [9]
    • Bumble announced a new crowd sourced campaign to nominate LGBTQ+ organizations that support BIPOC who experience police violence and racial injustice. Bumble plans to donate $5,000 each to these selected organizations. Bumble also plans to donate $1 million across several justice organizations. [10]
    • Bumble reached 100 million users in July. [12]
    • Bumble advertised on TikTok between March and May and has seen its installs increase 5 times. Bumble also employed influencers to raise awareness of its app that targeted a younger demographic. [13]
    • Bumble is the second most popular dating app after Tinder in the United States. [14]
    • Bumble partnered with “I Am a Voter,” a public awareness campaign about voting. Bumble has also released a profile badge to indicate whether or not a member is planning to vote. [15]
    • Bumbles partnership with the National Domestic Violence Hotline will continue for a three-year period with an additional "high six-figure" donation. This builds on the $100,000 donation Bumble made to the organization in March of 2020. [16]
    • Bumble adds three new COVID-related profile badges that users can choose from to indicate how socially distant they want to be on a date. [17]
    • Bumble introduces a new safety feature which allows members to report other members even if they get unmatched first. Conversations are still visible between unmatched members until both agree to delete. [18]
    • Researchers from the Independent Security Evaluators (ISE) found a problem with the Bumble app’s API early in 2020 that allowed them to access personal data for all of its users across platforms (including data pulled from Facebook). The problem has since been fixed according to Bumble. [19]
    • Bumble has released a new guidebook called "Bumble’s New Dating 101 in 2021". [20]
  • Finances
    • Of all the dating apps in the App Store and Google Play, Bumble earned the 2nd most revenue overall in May of 2020. [11]
  • Legal
    • U.S. House of Representatives is investigating several US dating companies including Match Group following a report that found underage users and sex offenders were using dating apps. The House Oversight and Reform subcommittee on economic and consumer policy sent a letter asking for information on users ages, procedures for verifying ages, and any complaints about assaults, rape or the use of the services by minors. [3]

References

  1. Bumble Stumbled with Handling of Sharon Stone’s Profile
  2. 2020 Dating Sites Reviews Choice Awards - Innovative
  3. Dating Apps Face Investigation by US House of Representatives Over Safety Issues
  4. Bumble Shuts Down Gay Dating App Chappy
  5. Tinder and Bumble See Increased Activity During Pandemic
  6. How Coronavirus is Changing Dating Apps
  7. Bumble Releases New Features to Help People Through Quarantine
  8. Bumble Partners with Airbnb to Offer Virtual Date Experiences
  9. Protests Cause Dating Apps to Question Ethnicity Filters
  10. Bumble Launches In-App Campaign to Support Black Lives Matter and LGBTQ+ Causes
  11. App Industry Led by Tinder Tops $50B in Revenue for First Half of 2020
  12. Dating App Bumble Announces Rebrand and Other Milestones
  13. Bumble Uses TikTok to Drive Subscribers
  14. Bumble Plans for $6 Billion IPO
  15. Dating Apps Including OkCupid Encourage Users to Register to Vote
  16. Bumble Launches Partnership with National Domestic Violence Hotline
  17. Bumble Announces 3 New COVID-Related Badges for Users
  18. Bumble Updates Unmatch Feature So Bad Actors Can’t Hide
  19. Researchers Find Security Flaw With Bumble App
  20. Bumble Offers a How To Guide for Dating in 2021

2019

  • General
    • Bumble adds the ability to filter matches not only on its dating platform, but also for its networking apps Bumble Bizz and Bumble BFF. [1]
    • Bumble Dating adds search filters for drinking, education, exercise, family plans, height, pets, political leaning, relationship type, religion, smoking, and star sign. [1]
    • Bumble now has 46 million users. [1]
    • Bumble is the recipient of the 2019 Editors Top Pick Innovative Award. [2]
    • Bumble partners with Serena Williams for a TV Commercial to play during the Super Bowl. [4]
    • Bumble releases a feature called Convo Starters which helps women make the first move by suggesting opening lines based on personality type and interests. [5]
    • Bumble has announced a new feature called Spotlight which when activated, will bump your profile to the front of the line for 30 minutes, allowing you to be seen by more Bumble users. [6]
    • Bumble Bizz (for career networking) has a new filter that when activated, will excludes men from searches. [7]
    • In 2018 Female Film Force, a UK-based initiative, 1,100 pitches and awarded five filmmakers (writer, directors or producers) £20,000 each to make a film embodying Bumble’s values. [8]
    • This year, Bumbles Female Film Force is expanding the initiative to filmmakers in France and Germany as well as in the UK. [8]
    • Making Moves in Music (MMM) is an international campaign and contest by Bumble designed to give female DJs access to mentorship from top music executives. [8]
    • Bumble repurposed a coffee shop to act as a gathering space for attendees of the SXSW festival in Austin, Texas. [9]
    • Bumble used its SXSW event space to advertise its new badge feature, where people can populate their profiles with visual badges relating their interests. [9]
    • Bumble announced that Serena Williams will be an investor and active member of the new Bumble Fund (that help female entrepreneurs), as well as a global ambassador for the brand. [10]
    • Bumble’s newest endeavor is Bumble Mag, a lifestyle publication created in partnership with Hearst Magazines’ branded content studio, HearstMade. [11]
    • Bumble has over 50 million users. [11]
    • Bumble Bizz collaborated with Bloggers Who Brunch to highlight women in entertainment who are leading the way toward greater diversity and inclusion in the industry. [13]
    • A feature called Private Detector that uses AI will shield Bumble users from unsolicited lewd photographs sent through messages. [15]
    • Bumble became part of a holding company called Magic Lab which was created as a holding company for dating brands that Andrey Andreevh has invested in. [16]
    • Bumble has 55 million users and generates 2 billion matches in a year (with 1 billion first moves by women). [16]
    • A date friendly cafe will open this fall called Bumble Brew in New York. [18]
    • In the last 5 years Bumble has had about 32 million downloads (Jan 2014 to June 2019). [19]
    • Bumble introduces voice and video chat to their app. Only can be used with mutual matches and women must initiate the call. [20]
    • CEO Whitney Wolfe Herd spoke out against parent company Badoo in the wake of allegations made by more than a dozen employees that it promoted a toxic work culture, especially for women. She stated all her experiences at Badoo were positive. She also noted that the incidents took place between 2010 and 2012, long before Bumble was founded in 2014. [21]
    • Jameela Jamil joins Serena Williams in becoming Bumble's newest brand ambassador, with a campaign to combat loneliness. [22]
    • Bumble is sponsoring the first all-female team of professional Fortnite players. [23]
    • Bumble are hosting parties with fraternities on college campuses. In return, the fraternities are signing contracts declaring that they are exclusively a Bumble house. [24]
    • Urban Decay will give away 1,000 of its new eye makeup palettes over Bumble’s app. The campaign will target users across all three of Bumble’s services. [25]
    • Bumble is position to be a direct rival to dating app Tinder. [26]
    • Bumble is headquartered in Austin Texas. [26]
    • Bumble ranks third in Newsweeks 2020 America’s Best Customer Service for a dating service. [27]
    • A majority stake in MagicLab (Bumble's parent company) was sold to Blackstone. [28]
    • Founder of Bumble Whitney Wolfe Herd was made CEO of MagicLab. [28]
    • Blackstone plans to bring Bumble to new geographical regions. [28]
  • Finances
    • Of all the dating apps in the App Store and Google Play, Bumble earned the 2nd most revenue in quarter 1 of 2019. [11]
    • In the beginning of 2018 to early 2019 Bumble gross revenue grew 135% to $117 million. [17]
    • Bumble founder Whitney Wolfe Herd has secured a 4 million pound dividend payout from parent company Magic Lab. [26]
    • Bumble’s revenue made up about 48 percent of Magic Lab’s overall business. [26]
    • Bumble generates most of its revenue in North America. [26]
  • Legal
    • A Judge of the U.S. District Court for the Western District of Texas denied Bumble's claim that the Match Group patents in question are ineligible for patenting under Section 101 of the Patent Act. [3]
    • CEO Wolfe Herd has been campaigning to make unsolicited ‘cyberflashing’ a criminal offense in the state of Texas. Texas Representative Morgan Meyer introduced a bill that would add “unlawful electronic transmission of sexually explicit visual material” as an offense in the state penal code. [14]
    • California state senator Ling Ling Chang announced that she has partnered with Wolfe Herd on a proposed law that would make it illegal to send unsolicited explicit photos online or via text. [29]

References

  1. Bumble Adds Feature to Allow You to Filter Matches
  2. 2019 Dating Sites Reviews Choice Awards - Innovative
  3. Judge Rules Tinder's Swiping Interface Is Eligible For Patenting
  4. Bumble Partners with Serena Williams to Debut Ad Campaign During Superbowl
  5. Bumble Helps Users Make The First Move With Conversation Starters Generator
  6. Bumble Takes On Tinder’s Boost With New Spotlight Feature
  7. Bumble Introduces Women-Only Networking Tool
  8. Bumble Enters The Entertainment Industry With Female-Forward Filmmaking And Music Initiatives
  9. Bumble Reaches Out to Women at SXSW
  10. Serena Williams to Invest in New Bumble Fund
  11. Bumble Announces Inaugural Edition Of New Lifestyle Magazine
  12. Tinder Dethrones Netflix As Top-Grossing Non-Game App In Q1 2019
  13. Bumble Partners With Bloggers Who Brunch For ‘Women In Entertainment’ Series
  14. Bumble Founder Backs Texas Bill To Criminalize Sending Unsolicited Sexual Photos
  15. Bumble’s New AI-Driven ‘Private Detector’ Feature Automatically Blurs Explicit Photos
  16. Owner of Badoo and Bumble Launches New Parent Company Magic Lab
  17. Dating App Growth Slows Down in US Market, According to New Study
  18. Bumble Is Opening A Cafe In Manhattan That Serves “Date-Friendly” Food And Drinks
  19. Badoo Employees Reveal Toxic Work Environment in 'Forbes' Expose
  20. Bumble Introduces In-App Video and Voice Calls
  21. Bumble CEO Speaks Out Against Toxic Culture of Parent Company Badoo
  22. Bumble's New Ad Campaign Features Actress and Activist Jameela Jamil
  23. Bumble Sponsoring First All-Female Fortnite Team
  24. Tinder And Bumble Ink Sponsorship Deals With College Fraternities
  25. Beauty Brand Urban Decay Partners with Bumble in New Campaign
  26. Bumble CEO Receives Over 4 Million Pounds from Magic Lab Dividend
  27. Newsweek Ranks Christian Cafe #1 in Customer Service for Online Dating
  28. Andrey Andreev Sells His Stake in Parent Company of Bumble and Badoo
  29. Bumble Founder Partners With CA Senator To Criminalize Sending Unwanted Nude Photos

2018

  • General
    • Fridays and Saturdays Bumble users are most likely to swipe right and match. Sundays also sees the highest activity with users checking their options. On Mondays users are much more picky. [1]
    • Bumble profiles now support Instagram integration, allowing potential matches to scroll through each other’s photo feeds. This option is only available for Bumble Date and Bumble BFF. [2]
    • As a stand against gun violence, Bumble has banned profile photos featuring guns and other deadly weapons, and has established a team of 5000 moderators to remove any images that do not comply. In the future, Bumble intends to remove the mention of guns from written content as well. [3]
    • If you delete your Facebook account you then cannot login into your Bumble account or create a new one. Bumble is working on a solution to allow new users to use Bumble without a Facebook account. [6]
    • As of April 17, Bumble users can register and log in with their phone number instead of a Facebook profile. [8]
    • Bumble has partnered with women’s health provider Planned Parenthood to educate college students at the University of Texas, Austin, about consent. [9]
    • After Facebook revealed that they will be releasing a new dating feature soon, Bumble reached out to Facebook to explore ways to collaborate. [10]
    • Bumble launched in Australia in June 2017 with huge success so they have now launched in New Zealand. [12]
    • The Bumble app allows you to switch between 3 modes: bumbledate, bumblebff (friends), and bumblebiz (business networking). You can now turn off Bumble Dates if you do not need it. [14]
    • Bumble adds a new snooze feature which allows users to pause their profile for 24 hours, 72 hours, a week, or indefinitely. [15]
    • Bumble plans to launch in India later this year. [17]
      • One popular investor and advisor for this expansion is actress Priyanka Chopra.
      • Bumble has created versions of its app in Hindi and “Hinglish.
      • Adjusted its user interface and matching algorithm for the country’s levels of network connectivity.
      • Bumble’s international apps now reach 160 countries.
    • Bumble now allows users to access Bumble Date via their website. For right now new users still have to create on the app first before they can access Bumble Web. [18]
    • Bumble Web will soon also allow access to BFF and Bizz in the near future. [18]
    • Bumble has topped the 40 million user mark. [18]
    • Bumble announced the launch of their app in India with a celebrity dinner at the Gramercy Hotel in New York. [19]
    • BumbleSpots offers Bumble-verified locations where its members can meet so they feel safe grabbing a drink with a match for the first time IRL. [22]
    • One of the first BumbleSpots partners is Marriott International's Moxy Hotels. [23]
    • Bumble is considering adding original video content but plans to be strategic about it. For example, offering it during primetime in the evening. [24]
    • Bumble in early 2015, got whitelisted for access to a new Facebook API that allows certain apps to see data about users’ Facebook friends. [25]
    • Bumble is sponsoring the 7th annual Prohibition NYE in downtown Los Angeles. This is a New Year’s Eve party that has a “Roaring Twenties” theme against the backdrop of the historic Union Station. [26]
  • Legal
    • Tinder's parent company Match Group is suing Bumble for patent infringement on 2 patents. One is related to the use of swipe cards and mutual matching, the other pertaining to an “ornamental aspect” of Tinder’s app. [4]
    • Bumble responds to Match Groups lawsuit with a full page ad in the New York Times admonishing them for its “scare tactics” and “endless games”. [5]
    • Bumble has filed a $400 million lawsuit against Match Group accused Match Group of interfering with its business operations, including stealing trade secrets and hurting the company’s chance to sell equity investments. [7]
    • Bumble has announced it is no longer open to settling privately with Match Group. They have now served Match Group with court papers. [16]
    • Bumble is reportedly looking to refile its suit at the state level, which requires it to dismiss its claims in the federal court. [20]
  • Finances
    • Bumble has made a $100,000 donation to March For Our Lives. [3]
    • Bumble has launched a new contest which grants five female filmmakers and screenwriters in the U.K. $27,000 each to make a short film. [11]
    • Bumble Fund is a new venture focused on early-stage investments for female-founded and female-led businesses. The fund will invest amounts ranging from $5,000 to $250,000 in companies. Bumble has committed more than $1 million to the fund. [13]
    • Bumble is actively pursuing an IPO. [16]
    • Bumble recently increased its revenue run rate to $200 million a year. [18]
    • Some analysts have estimated Bumble's public valuation at $1.1 to $1.5 billion-plus. [21]

References

  1. Studies Show January is the Best Time to Date
  2. Bumble Makes Dating Profiles More Stalkable With Instagram Integration
  3. Bumble Is Banning Profile Pictures With Guns And Other Deadly Weapons
  4. Tinder's Parent Company Match Group Is Suing Bumble For Patent Infringement
  5. Bumble Swipes Left On Match Group Lawsuit With Defiant Full Page Ad
  6. Want to Delete Facebook? Here’s How It Might Impact Your Love Life
  7. Bumble Suing Match Group for $400 Million
  8. Bumble Ditches Facebook Login Requirement Following Privacy Revelations
  9. Bumble Partners with Planned Parenthood to Talk About Consent
  10. Facebook Is Finally Getting Into The Online Dating Game
  11. Dating App Bumble Moves Into Original Content Space
  12. Jdate, ChristianMingle, And Bumble Announce Expansions Abroad
  13. Bumble Launches Fund To Invest In Women-Led Businesses
  14. Bumble Separates Dating App from Its Networking Apps
  15. Bumble Launches "Snooze" Mode To Encourage Digital Detox
  16. Bumble Moves Forward With Match Group Countersuit, Sets Sights On IPO
  17. Bumble Set To Launch In India With Priyanka Chopra As An Investor
  18. Bumble Introduces Desktop App And Gets Serious About IPO
  19. Bumble Launches in India with Partner Priyanka Chopra
  20. Bumble Moves To Drop $400 Million Lawsuit Against Match Group
  21. Bumble IPO Moves Forward, Could Value The Company At $1.1 Billion
  22. Bumble Launches BumbleSpots to Help Its Members Meet IRL
  23. Bumble Partners With Moxy Hotels To Bring Online Connections To Life
  24. Bumble and its Potential IPO, India Launch, and Becoming a Content Creator
  25. Emails Indicate that Facebook Secretly Shared Personal Data with Dating Services and Others
  26. Bumble to Sponsor Prohibition NYE Party in Downtown L.A.

2017

  • General
    • A new feature called BumbleVid allows users to create 10 second videos in the app to share on their profile or with specific matches. These videos will automatically delete after 24 hours. [1]
    • Bumble opens its first brick and mortar dating space called the Hive in New York City. The Hive features a coffee bar and a real bar for visitors and will also hold events. [4]
    • Bumble has announced a partnership with the Anti-Defamation League, and has pledged a "zero tolerance policy against misogynist, abusive, and inappropriate behavior." [5]
    • Bumble introduces the SuperSwipe. It shows someone is extra interested in you. [6]
    • Bumble Coins are now available to pay for enhanced features (like the SuperSwipe). The cost $1.99 per coin and are cheaper in bulk. [6]
    • The Bumble dating app now has over 18 million registered users. [7]
    • Bumble is launching a new platform BumbleBizz in October which is aiming to connect professionals looking for a new job, a business partner, or to hire new talent. [8]
    • Whitney Wolfe Herd, founder and CEO of female-friendly dating app Bumble, was just named to Forbes’ “30 Under 30” list. [11]
  • Members
    • In just over 2 years bumble now has 12.5 million registered users. [2]
    • Bumble is the number one dating app for users in Connecticut, Massachusetts, and Maryland. [3]
    • On average Bumble users earn more than users of other dating apps. [3]
    • According to some estimates Bumble has 20 million users, and it continues to add more than 50,000 new ones per day. [8]
    • January 1st through September 7th Bumble gained 24,499 Facebook followers. [9]
    • Bumble now has 23 million registered users since it launched three years ago. [10]
  • Finances
    • According to reports Match Group made an offer to buy Bumble for $450 million. Some analysts value Bumble at almost $1 billion. [7]
    • Bumble is expected to take in more than $150 million in 2018. [8]
    • It has been reported that Match Group is talking with Bumble to acquire the dating app for around $1 Billion. [10]
    • About 10% of Bumble users pay for a subscription, compared to only 5% of Tinder users. [11]
    • Bumble is introducing hyperlocal advertising, which is projected to double its revenue in 2018. [11]

References

  1. Dating App Bumble Launching Video Feature
  2. Bumble Aims to Expand your Social Networks
  3. Quantcast Map Reveals The Most Searched Dating App In Every U.S. State
  4. Bumble Launches First Brick And Mortar Space In New York City
  5. Bumble, OkCupid Among First Dating Apps to Confront Hate Groups
  6. Dating app Bumble Adds Super Swipes to the Menu
  7. Match Group Makes an Offer to Acquire Bumble
  8. Bumble to Launch Female-Friendly Career Matching App
  9. eHarmony Modernizing its Marketing Strategy by Turning to Social Media
  10. Will Match Group Acquire Bumble for One Billion?
  11. Bumble’s Growth Into a Billion-Dollar Business

2016

  • General
    • Bumble is the 7th most search dating app on Google in 2015. [1]
    • On Bumble the woman must send the first message. Now she must do it within 24 hours or the match disappears. This new rule does not apply to same-sex matches or friend matches. [2]
    • A new feature called BumbleBizz will match Bumble users by industry and location. [3]
    • Bumble has over 5.5 million users since its launch a year and a half ago. [3]
    • Bumble now offers a premium paid service called "BumbleBoost". It includes "The BeeLine" (see who has liked you already), "Rematch" (gives you another opportunity with matches), and "BusyBee" (keep expired matches) [4]
    • The 2016 US Dating Awards winner for Dating App of the Year is Bumble. [5]
    • Bumble requires new users to verify they are a real user with a selfie. The user will be required to take a selfie in a specific pose and within 24-hours a moderator will review the photo. [6]
    • Bumble bans mirror selfies, and watermarks or text on photos. [7]

References

  1. Google Reveals 2015's Top-Searched Dating Apps And Sites
  2. Bumble Just Made A Major Change For Male Users
  3. Bumble App Expands its Reach Beyond Dating
  4. Bumble Monetizes its Dating App with BumbleBoost
  5. The US Dating Awards Honor The Best Of The Dating Industry In 2016
  6. Bumble Will Soon Verify Users’ Identity With Selfies
  7. Bumble Banned Mirror Selfies And Other Awful Dating Photos

2015

  • General
    • 60% of matches on Bumble turn into dates. [1]
    • After a month since the launch, there have been more than 100,000 downloads of the Bumble app. [1]
    • The male-female ratio on Bumble is 50-50 and the average user spends more than an hour on Bumble per day. [2]
    • In a little under a year since launch more than 500,000 users have joined Bumble. [2]
    • A new verification program called “VIBee” has launched on Bumble. It is a system that rewards users with a badge if they have good behavior on the app (like not continuous swiping). [3]

References

  1. Tinder co-Founder Launches New Dating App Bumble
  2. After The Tinder Meltdown, Is Bumble The App We Need?
  3. Analyzing Behavior the Next Dating App Trend

2014

  • General
    • Tinder co-founder Whitney Wolfe left Tinder and launches Bumble. [1]
  • Finances
    • Whitney Wolfe raised millions of dollars from bumble and other non-dating related sources. [1]

References

  1. Former Tinder Co-Founder Launches Bumble, a 'Women-Friendly Tinder' App

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