Love is truly in the air as the holiday of love is approaching. Many wholesale brands have begun designing and producing their styles and products for the romantic holiday, Valentine’s Day 2024.

Valentine’s Day 2024

Valentine’s Day is the most romantic holiday of the year, and it’s a great opportunity for retailers to boost sales with themed goods and gifts. According to FashionGo’s wholesale buying research, searches on Valentine’s Day begin early, to mid-December. Retailers begin to plan stock and organize future orders roughly 2 months prior, providing time for items that might be on pre-order. 

While Valentine’s Day is February 14th each year, as a wholesale buyer, it’s important to start planning your holiday inventory early. In this blog post, we’ll discuss some of the top wholesale products for Valentine’s Day, as well as some tips for buying wholesale for the holiday.

Wholesale Small Holiday Planning Tips

Plan Your Stock For Valentine’s Day

Previously mentioned, it’s important to start planning your small holiday inventory early. This means considering the types of products you want to carry, the quantities you need, and the price points you want to set. Understanding pre-order dates, available inventory space in your business, and how the products will be promoted to our customer base. It’s important to note that Valentine’s Day products and styles often sell out well before the holiday date. Planning accordingly for future purchases will ensure securing the product before popular styles sell out. 

Organize Ship Dates

In the world of wholesale, the significance of organizing shipping dates cannot be overstated, especially when gearing up for the important holidays. Wholesale buyers must plan and check the shipment dates and status of all vendors and strategically place orders. However, organizing your inventory and tracking shipments doesn’t need to be tiresome if you use FashionGo. Easily check ship-out dates in the Order History section of your account. Managing orders and organizing shipping dates helps ensure your products are arriving in time for Valentine’s Day or any other deadline.

Create A Marketing Plan

After you receive your Valentine’s Day products, you must promote them. Small holidays often have limited windows for receiving merchandise and effectively marketing it. However, you can do this through a variety of channels, such as social media, email marketing, and in-store displays.

Virtually merchandising your stock through social media, online storefronts, and live sales can be highly effective for today’s retail market. Although, for brick-and-mortar stores, one of the best ways to showcase the quality and appeal of your products is through merchandising and eye-catching displays.

Top 12 Wholesale Products for Valentine’s Day 2024

Acquiring wholesale products for smaller holidays throughout the year can be challenging. It can take time to determine which products will perform well in different businesses. In that case, we have compiled a diverse list of must-have Valentine-inspired products and styles from sweaters and women’s apparel to home goods. Nonetheless, there is sure to be something for every special someone.

Heart Confetti Valentines Sweater

Simple and sweet, this confetti love sweater makes for the perfect casual attire for any romantic day. 

Shop This: Heart Confetti Valentine’s Sweater

Valentine’s Themed 40oz Tumbler

What is more romantic than hydration? This 40oz stainless steel tumbler comes in a variety of Valentine-themed prints and includes a vacuum seal lid and straw.

Shop This: Valentine’s Theme Printed 40ox Tumbler

Love Themed Collection Candles

Adorable and specially curated love-inspired candles to undoubtedly surprise any sweetheart. Set the ambiance with handmade candles that are stunning, versatile, and modern in any space.

Shop This: Valentine’s Candles

Gaming Valentine’s Greeting Card

Express your love with ACouplePuns’ Valentine’s Day greeting card. It is the perfect printed way to express love to a gaming partner or friend.

Shop This:  Greeting Card

Wood Hearts Cutouts

Hugs and kisses meet – woodcraft to make a subtle Valentine’s Day home decor crafted by Adams & Co.

Shop This: Wood Heart Cutouts

Valentine’s Embroidered Knit Sweater

This quirky cardigan is a unique Valentine-inspired knit that will truly make a statement and draw eyes of everyone in the room.

Shop This: Embroidered Knit Sweater

Valentine Heart Candy Socks

So cute, you’ll want to eat them, but don’t! They are just for cute, warm, and snuggly fashion.

Shop This: Valentine’s Day Knot Conversation Heart Socks

Western Lounge Set

Wrangle up this soft loungewear 2-piece set inspired by love and Western vibes. So stylish and fun, you’ll want a set for yourself.

Shop This: Western Valentine’s Day Lounge Set

XOXO Medal Letter Pendant

Express love without speaking with a simple statement pendant necklace. Elegant and dainty, this necklace says it all in both silver and gold versions.

Shop This: XOXO Necklace

Valentine Heart Sweater

If the queen of hearts were a sweater, she would be this cozy, heart checkered darling knit piece. So soft and so on-trend for any fashionista.

Shop This: Heart Sweater Top

Beaded Cupid Coin Bag

Does Cupid make cowboy deliveries? If so, add us to the list along with this intricate beadword coin purse for the Western lover.

Shop This:  Western Beaded Coin Bag

Candy Pajama Set

Cozy up to watch RomComs in this adorable candy heart PJ set. Celebrate the season of love by elevating your night with cozy style and relaxation.

Shop This:  Heart Pajama Set

Stay Connected On Industry Tips

Keeping track of the latest fashion trends and wholesale buying habits can be both stimulating and daunting for businesses. However, forecasting trends and understanding the wholesale buying calendar don’t have to be a burden. FashionGo blogs provide retailers with up-to-date, insider information on trends, buying tips, and industry insights weekly. This information can help businesses stay ahead of the curve and make informed decisions about their product offerings. To ensure that you never miss out, sign up for the FashionGo Newsletter.

New or interested in FashionGo for your business? Learn more about how joining FashionGo, the leading online wholesale marketplace, can help you shop smarter and sell more.