Emma by Marigold Reviews 2024: Details, Pricing, & Features | G2
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Emma by Marigold Reviews & Product Details

Emma by Marigold Overview

What is Emma by Marigold?

Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our resources make it easier for you to build simple, data-driven campaigns that connect and convert across channels. We also offer customizable templates (not limited to premium accounts), hands-on customer support, and functionality that is built to scale with you. Plan — Collaborate across teams, be proactive about your campaigns and customer outreach. Design — Our world-class editor and hundreds of responsive templates help you design compelling mobile emails and test effective CTAs. Target and Engage — Use segmentation to power more personalized messages based on what you know about your customers, and our automation tools help you efficiently build and execute ongoing campaigns that keep your brand top of mind. Analyze and Optimize — Understand the impact of your programs and improve over time with real-time analytics, testing and insights, even when you’re on the go. Integrations — Emma integrates with top CRM, e-commerce, and analytics platforms so you can use data from the technologies you use most to create informed and dynamic creative.

Emma by Marigold Details
Product Website
Languages Supported
English
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Product Description

Emma’s email marketing platform focuses on segmentation, automation, and an easy-to-use email builder to make it easy for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email.


Seller Details
Seller
Emma Inc
Company Website
Year Founded
2003
HQ Location
Nashville, TN
Twitter
@emmaemail
20,222 Twitter followers
LinkedIn® Page
www.linkedin.com
45 employees on LinkedIn®

Overview Provided by:

Recent Emma by Marigold Reviews

Krunal S.
KS
Krunal S.Small-Business (50 or fewer emp.)
3.0 out of 5
"Good workflow, easy to set up!"
Good intuitive dashboard, mailing score feature is quite nice.
Mustaqh Ali S.
MS
Mustaqh Ali S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Premium Advanced Email Marketing Solution"
The features and solution diversity is very well positioned compared to the other tools in the market. It is very easy to implement and integrate.
Sunil K.
SK
Sunil K.Small-Business (50 or fewer emp.)
4.5 out of 5
"Excellent product for SMEs for Email & SMS Marketing"
The deliverability rate of Emma by Marigold was the highest we ever saw for any of our Email campaigns and we could send numerous campaigns at once...

Emma by Marigold Media

Emma by Marigold Demo - Marketing Calendar: Every marketer's must-have
Quickly view sent and scheduled mailings (including A/B content tests), access the analytics for sent mailings, and easily cancel scheduled mailings — right from the calendar.
Emma by Marigold Demo - A/B Content Testing: Taking the guesswork out of your marketing
A/B test content variables — CTAs, image placement, content length, subject lines, and more — with a small percentage of your audience, and then send the winner to the rest of your list.
Emma by Marigold Demo - Advanced Automation: The right email, right on time
The best email marketing is personal, relevant, and timely. With Emma’s Advanced Automation suite, you can check all three boxes — and in less time.
Emma by Marigold Demo - Drag-and-drop email editor: You’re in the designer’s seat
Our creative tools keep you focused on great content, not waist deep in help documentation. And hey, they’re pretty fun to use, too.
Emma by Marigold Demo - Segment Builder: An easier way to segment
Unlock your data and power more targeted email using Emma Audience and the most intuitive segment builder in the game.
Emma by Marigold Demo - Email analytics: Unique insights into what’s working
Emma’s one-of-a-kind response results tell you more about your subscribers and give you clear next steps (and they’re easy on the eyes, too).
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Video Reviews

533 Emma by Marigold Reviews

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Emma by Marigold Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Emma by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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TEJENDER  K.
TK
Digital Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma is a simple platform that allows to send bulk email and do email campaigns and they have good range of emails pre build template that very useful to send a email. No doubt it's very simple to use and very easy to send multiple email campaign and email workflows without any problem Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

I dislike most is there unsubscribe button not working some time if recipient unsubscribe from the list still some time they recieve a email then manually I have to add them in block list.

Second thing in the starting news letter didn't count as a junk but after 2-3 month of newsletter or regular sending email gmail, Yahoo start blocking our email and start land in spam folder Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It's simple to use and setup and email campaign. The layout very user friendly. I like the most is there customer care support they response very quickly Review collected by and hosted on G2.com.

Muhammed S.
MS
Digital Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

The best thing about emma is it contains almost all tools I need for Email marketing, additionally it has sms marketing which I think marketers will find useful having all the tools they need at one place. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The thing I dislike is the UI and UX which should be improved. I am not saying it is bad, but if you can improve the UI and UX, it will be better Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Email Template Builder is a great tool for marketers who really dont have much time to create Email template inorder to start Email marketing. Review collected by and hosted on G2.com.

Musawwir K.
MK
Human Resource | Accounts Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

for a person like me who is not that tech-savy, Emma was so useful to use. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

the prices could've been a little lesser Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

We as financial services company have to send marketing emails to our prospects on a regular basis and Emma has helped us in creating and sending mails so easily. Review collected by and hosted on G2.com.

Ismail K.
IK
Digital Marketing Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

It's an all-in-one platform for my marketing needs. as a performance-marketer, I hate to switch between multiple marketing platforms for my campaigns, so, Emma is the best choice for me Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The pricing could've been slightly lower Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It helped us reach our hugde database of leads within seconds via email marketing campaigns Review collected by and hosted on G2.com.

Abhishek K.
AK
Founder
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

My team & I could launch multiple email and sms campaigns in a day to scale our product and that was the best part for us. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

As a startup founder I found the pricing to be a little on the premium side. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

We can launch multiple bulk email and sms campaigns at once without any glitch that was the best part as it saved a lot of time and efforts of my team. Review collected by and hosted on G2.com.

Sunil K.
SK
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

I am not much of a tech person but still I was able to integrate APIs and launch email, SMS campaigns without much trouble. Very easy to navigate platform. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

It was a little out of our budget but still better than other tools out there. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Their interface is very simple and easy to use and that was the bonus point for me. APart from this the email and SMS deliverability was also good. Review collected by and hosted on G2.com.

Sunil K.
SK
Head Of Business Development
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

The deliverability rate of Emma by Marigold was the highest we ever saw for any of our Email campaigns and we could send numerous campaigns at once that was the highlight. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

We could not team members without upgrading but later this issue was solved. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Our Email Marketing has been sorted very well and now our emails don't land in spam anymore. The deliverability of Emma is absolutely great. Review collected by and hosted on G2.com.

Mustaqh Ali S.
MS
Associate Manager - Digital Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

The features and solution diversity is very well positioned compared to the other tools in the market. It is very easy to implement and integrate. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

It is not economic for the use below MSMEs it is only meant for companies who can set a good marketing budget. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Cross-channel marketing and using the connection with the user on both email and sms/text can be a huge USP. Review collected by and hosted on G2.com.

Abhishek K.
AK
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

It has helped me send a lot of campaigns very easily without landing in spams Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Sometimes the software glitches and I have to restart the campaign from scratch. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

I have tried a lot of email softwares but when launching big amount of emails, it used to land in spams and promotions but emma by marigold takes care of that and makes it very easier to launch bulk emails. Review collected by and hosted on G2.com.

Nirmalya N.
NN
Marketing and Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Their SMS Marketing feature was the best and allowed us to launch multiple SMS Bulk Campaigns in s hort period of time. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The integration of APIs was a little tough for me. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

I worked in a place where SMS sending was veyr important and that's where Emma helped us. We integrated it with our system and launched a lot of SMS Marketing campaigns. Review collected by and hosted on G2.com.

Nirmalya  N.
NN
WhatsApp Chatbots and Automation
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

I liked using the platform a lot, it was very smooth to use and AI suggestions was cherry on a cake truly. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The prices are a bit high for small startups everything else is fine. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

All the email platforms used to glitch and stop when launching emails in bulk but this one is surprisingly smooth. Doesn't glitches and is great for large campaigns. Review collected by and hosted on G2.com.

Richa S.
RS
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

I loved how the tool was having so many features in one place. As a marketer i always has trouble with Bulk SMS sendig but it was a lot easier with Emma. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

the software used to log me out regularly and that was kinda annoying. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It is solving the problem of Bulk SMS Marketing very well. Review collected by and hosted on G2.com.

Zoheb S.
ZS
AGM - Marketing & Business Development
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

the best part is that it is all under one roof whether it is Email marketing, SMS marketing & most importantly AI. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

in terms of usage & costing of subscription Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

solving a B2B marketing issue which one of the toughest segment to crack in digital marketing Review collected by and hosted on G2.com.

Mia L.
ML
Marketing Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

I like email builder, Its email builder UI is very impresive, I really liked this. Along with this their SMS features was alos Good. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Not Dislike, but their pricing is slightly premium. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Email marketing problem I was facing for my startup. I think they solved it very well. Review collected by and hosted on G2.com.

Krunal S.
KS
Digital Marketing Executive
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Good intuitive dashboard, mailing score feature is quite nice. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

It's too expensive compared to the other email marketing tools out there. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Did'nt have automation previously and emma helped me automate the email process. Review collected by and hosted on G2.com.

Validated Reviewer
Review source: Organic
What do you like best about Emma by Marigold?

Emma provided a perfect email marketing solution that scaled to our needs without requiring the steep learning curve of a Marketing Cloud (not a knock on Marketing Cloud). The ability to have numerous teams (each with their own accounts and pseudo-instances) under an enterprise-wide umbrella was a key selling point (they currently refer to it as "Emma HQ"). Emma (I believe) uses an iterative development cycle, so they're regularly making improvements to the platform. Support could not be better, more responsive, or more helpful. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

They've recently been implementing a new, updated editing interface (which is great!) - with it, there is no longer a code view within widgets (for tweaks not possible via the WYSIWYG). We've had some issues implementing dynamic content. These are mostly minor issues and probably equivalent to what you might find with any platform. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Ease of use has been key in allowing us to bring numerous teams and users onto the platform making it nearly self-service for them. The ability to compare campaign response data between different campaigns has been useful in helping us define future strategy. Review collected by and hosted on G2.com.

Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Emma by Marigold?

Emma is incredibly easy to use. It does exactly what we need without having to buy any add-ons. Every single associate I've had contact with has been great. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

There is nothing that I dislike about Emma. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

First and foremost, Emma is an email marketing platform. More than that, it's an easy-to-use piece of software. This is vital since most of our users are not tech-savvy enough to take on the role of email marketer. Because we have had such huge user buy-in, our email marketing has easily tripled over the past two years. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

The pricing is better than mailchimp or other email softwares. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

It's a little complex to use in the beginning, everything else is perfect. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It's easier to segmentize the audience and create templates. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Useful AI and segmentation for email lists. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Some of the AI recommendation isn't that good Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

They have some AI that helps alot with email marketing Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Sending multiple campaigns using one tool. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

That it's not know by people, and it's not out there yet Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It's making you avoid using multiple tools/ plate forms Review collected by and hosted on G2.com.

Verified User in Fund-Raising
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about Emma by Marigold?

Multiple users can all work together on a team. Emma let's you change the background of your email templates and also let's you save different templates for later use. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Emma could be a little more user friendly. It's not over intuitive and sometimes the structure of an email gets misaligned and it's hard to fix. I've used others and haven't had this problem. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

Emma helps us send large emails to lots of constituents. We use Emma for our organizations monthly e-newsletters. We wouldn't be able to send these through microsoft outlook. Review collected by and hosted on G2.com.

HL
Head Of Solutions
Media Production
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma has supported the creation of a content distribution resolution component; for us, it has been invaluable because it has been able to automate the marketing and sending of mass emails to promote our services. Overall, an elementary program for tailoring email marketing campaign strategies. Support is a strong indicator of this software because any questions I have are quickly resolved. It has helped us improve the quality of our service through customer interaction. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

The interface is fast, but one small detail is a bit outdated; they should add more templates or themes to make it more attractive. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

It helps us concentrate most of our service information and email distribution, allowing us to propose a marketing idea through specific campaigns with a positive result. As a significant project, Emma has adapted very well to marketing departments on specific campaign models. The program works very well; there will be no integration or usability problems; you can have several campaigns set up and created in the simplest possible way. Review collected by and hosted on G2.com.

Anna L.
AL
Senior Vice President Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Emma by Marigold?

Emma is our top-of-the-line and favorite email marketing tool because it comes with basic and advanced features to help us out and launch successful email marketing campaigns. We have never faced a failure since day one I can say that it helps generate a positive turnover. Emma has been our favorite since the start. I decided to choose Emma as our email marketing tool and beyond any doubt it has proved itself over and over again but I would love to see more easy and smooth integrations on other platforms. Review collected by and hosted on G2.com.

What do you dislike about Emma by Marigold?

Emma is surely very competitive and the best one email marketing however, I think and it has been quoted by many other colleagues as well that neither its pricing nor its pricing plans are fair and it’s rather overpriced. Review collected by and hosted on G2.com.

What problems is Emma by Marigold solving and how is that benefiting you?

People who work at other companies as well as at our marketing department all agree that it is a very beneficial platform when it comes to email marketing. just in case there are numerous guiding and educational platforms available. The software-enriched features deliver results every single time. Email marketing was and still is very important assets in digital marketing of a company. We still rely on it majorly and we get positive results – all thanks to Emma. If you are a company that majorly relies on email marketing and takes it seriously, I think Emma will be a good fit for you! Review collected by and hosted on G2.com.