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Chris Brogan

Google+ for Business: How Google's Social Network Changes Everything 1st Edition

by Chris Brogan (Author)

4.1 45 ratings

Part of: Que Biz-Tech (48 books)

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Google+ for Business: How Google's Social Network Changes Everything
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The Complete Business Guide to Google+, Todays Hottest New Social Network!

Every week, millions more people sign up for Google+: Suddenly, its todays hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You wont just master innovative new tools like Circles and Hangouts: Youll use them to generate more customers and more cash!

Make the right first moves after youve signed up for Google+
Take advantage of links between Google+ and Google search
Define the best Google+ strategy and tactics for your business
Create a business page that attracts new paying customers
Integrate Google+ into your current online/digital strategies
Learn how your customers are using Google+--and give them what theyre looking for
Use Circles to organize your contacts and interactions more effectively
Create Google+ posts that draw attention and spark conversations
Master warm selling on Google+
Build a simple, low-cost content strategy around Google+
Grow your audience and share others valuable content
Discover new ways to derive even more value from Google+

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Google+ is an important social network to consider for your business (be that a small business or a large one) because it's run by the same company that controls the largest search engine in the world, and because that same search engine is looking anxiously at social networks and social signals to better understand how humans share information like links, so that they can even better predict what people want to see when asking about this or that. Said another way: this social network might possibly be much more important for your business interactions than Facebook or Twitter, and definitely more so than LinkedIn, if for that reason alone.
In Trust Agents, I wrote (with Julien Smith) about the importance of using these social tools to build relationships. In Social Media 101, I gave some background into how you might go about doing all that kind of stuff. In Google+ For Business, I'm taking a very pointed look at how Google+ will benefit business users.
People get antsy because the service is very new and not yet fully baked. At the time of this writing, Google hasn't even built official Business profile pages yet. But to me, that's the least of your worries.

To really get a lot out of Google+ as a business user, you'll do a lot of work with how you organize your profile, how you share and create interesting posts, and how you organize the people you find interesting into appropriate circles.
There's a big opportunity here for you to get into the game early. Take a chance. See what Google+ can do for your business.

About the Author

Chris Brogan is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works. Brogan consults with Fortune® 100 companies such as PepsiCo, GM, and Microsoft on the future of business communications and social technologies, and is featured monthly columnist for Entrepreneur Magazine. He has been involved with social networks since the BBSes of the 1980s, and began blogging in 1998, when it was still called journaling. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology, and web culture events.

Product details

Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 0789749149
Product Dimensions ‏ : ‎ 6 x 0.5 x 9 inches; 9.31 Ounces
Publisher ‏ : ‎ Que Pub; 1 edition
ISBN-13 ‏ : ‎ 978-0789749147

Customer Reviews:
4.1 45 ratings

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Chris Brogan

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Chris Brogan is the New York Times bestselling author of ten books and counting. He's worked with some of the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds years ago.

Swing by http://chrisbrogan.com for more.

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Paul Colligan

Club 52 - Paul's (Short) Review Of Google Plus For Business (by Chris Brogan)

Reviewed in the United States on January 27, 2012

Verified Purchase

Club 52 - Paul's (Short) Review Of Google Plus For Business (by Chris Brogan)

Full disclosure - I consider Chris Brogran a friend. We've also shared the stage a few times together - nothing of which benefited me (directly) financially. If that colors your view of this review, so be it. The friendship is worth more anything lost by someone not reading this review accordingly.

I have to start this review by dealing with the elephant in the room: The "debate" on the position and power of Google+ in today's (and future) Internet landscape is a debate for another place. This is a review of a book that tells you how to work with Google Plus - and that's the angle that I'll take here.

I start with saying I'm often very skeptical about any book about any new technology. Having written a few tech books myself, I know well the world of technical writers hired to quickly produce a tome on a technology that they care about only because it writes the paycheck. This is not the case here.

Chris is passionate about Google+ you can tell that from the very beginning. Sure, there might be an element of "shiny new object" here but Chris takes the time to explore the best use of said object. I'm fine with that.

The weakest part it the beginning. He starts the book with some observations about Google+ that are interesting - but a bit skewed based on his position in this space. The fact that Google+ brings more traffic to his site than anything else is probably more an issue of focus than anything else. His observations on where Google+ fits into the grand scheme of the social networking are, by the very nature of when this book was written, about 50% hopeful thinking and 50% attempted future telling. It will be fun in a few years to quote a few of these back to Chris and see what he says.

Cool thing is, both Google Plus and Chris will be around in a few years - so this conversation will happen.

When I say "weakest," it really is the nature of getting a book out like this so early. Heck, the original release date for this thing was well before Google even allowed businesses on Google+.

But, the rest of the book is surprisingly strong. Chris has grabbed a lot more from Google+ than I thought would be possible. Let me share a few of my favorite observations and insights:

The concept of "Outbound" and "Inbound" Circles is something I hadn't heard before this book. It's the first real management tip for the tremendous amount of data that comes through this social network. It changed the way I've organized my circles and if you're serious about this, it will have the same effect on you.

The "Warm Sell" concept is one of the best "how money is really made in social media" explanations I've ever read. Worth the price of the book alone.

The "How Businesses Might Use These Pages" bit will become, I believe, the very checklist that a lot of these company types will use. Chris, may I suggest a Kindle Single with more of these?

The best tools requires some good training to get the full use from them. Google+, the tool, has a great user manual. Be you one of those companies who needs a checklist or be you more the "how does it fit into the grand scheme of things" kinda guy or gal, this is the (Google+) book for you.

Bonus. Realizing the timing of this book, Chris has a special page at his site for all customers to get updates on Google+ that he just couldn't fit into the printing/publishing deadline - and there should be plenty. At the time I wrote this there was no new content as this special page but I expect Chris will be filling it soon.

One of my new years declarations was that I'd read a book every week. Join me on this journey? [...]

Non - affiliate link to the book - [...]

2 people found this helpful

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DoubleE

Great beginners guide

Reviewed in the United States on October 10, 2012

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Didn't like scoring it a 3 because I love Brogans work, however with the fast changing features that Google+ has, you'll need something for recent. He does a great job explaining features, benefits for businesses, and what he and others have done to succeed on this platform. If you haven't registered for a Google+ Business page, don't follow the outline in this book, it's not his fault, but since the publish of the book, Google+ has done some tricky things to signing up. Google how to sign up for a business page, or something similar to that.
But, if you like Brogans work, get this!

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Jon Morrow

Finally, a book about social media that tells you HOW to do it

Reviewed in the United States on January 1, 2012

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If you've picked up a book in the past about social media, hoping to learn how to use it in your business, you were probably disappointed. Most of them are fine books, but they are more about WHY than HOW, and so you finish them excited about the possibilities but with only vague ideas about what to do. It's frustrating.

Google+ for Business is the opposite of that.

I read it from cover to cover over the course of two days, and what impressed me about it is how actionable it is. Chris doesn't just give you general principles and strategies. He tells you exactly what to do.

For instance, he breaks down different "Work Days" for different types of people, such as restaurant owners, authors, real estate agents, salespeople, and so on, and then he gives a breakdown of exactly what they should be doing every day and why. If you're struggling to visualize exactly how Google+ fits into your marketing strategy, this gives you a concrete picture.

Also, the book is loaded with examples. Instead of just talking about how to set up your profile, Chris gives you examples of profiles he considers well done. Instead of just telling you how to set up your Circles, Chris tells you how he set up his circles. Instead of just handing you a general marketing strategy, he outlines how several real-life businesses, including a car dealer, are using it to make sales.

In a world where everything is virtual, it's refreshingly real. No, you're probably not going to learn a lot if you're already an expert on social media, but if you're a beginner looking for a guide to help you get started, this is a good book to pick up.

13 people found this helpful

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Chris Guillebeau

It's more than just circles: this book tells you how to reach people

Reviewed in the United States on December 25, 2011

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I downloaded Google+ for Business on Christmas Day and read it on a long flight from Miami to Los Angeles. My initial motivation for picking it up wasn't so much to learn about Google+... I just enjoy reading Chris's blog and would happily pay for much of his free content. When I saw he had a new book out, I didn't have to think much about making a small purchase to support him.

Nevertheless, my motivations weren't entirely altruistic: I've been using Google+ every day, and figured if I could learn even one thing from the book, it would be well worth the minor investment of time and money.

Chris widely acknowledges the challenge of writing a traditionally published book about a rapidly changing software platform. With that in mind, he spends at least as much time explaining the "why" behind sharing content and cultivating a community. I especially liked a section on curation ("You are a magazine publisher") and the general theme of curiosity and gratitude that runs through the book. Want to be a rockstar on Google+? Be friendly and be helpful. Chris tells you how to do it.

I don't think you should buy this book to learn how to put people in circles, although Chris certainly covers the basics for those who are truly new to Google+. Instead, you should buy this book to learn more about how people can connect and collaborate using new media. If you like Chris Brogan, if you enjoyed Trust Agents, or if you want to learn about a fun new platform, get the book. It's a short read that can make a big difference in your work.

24 people found this helpful

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Top reviews from other countries

jkaonline

Google+ for Business

Reviewed in the United Kingdom on June 19, 2012

Verified Purchase

Great overview for this fast growing new entrant into Social Media for Business. I have read a lot of background material but Chris Brogan writes clearly in a way which makes the issues so straightforward.
Integrating Social Media into business strategy is essential and Google+ will have a key role to play. Dr John Ashcroft.

2 people found this helpful

Peter Rose

but still a good read.

Reviewed in the United Kingdom on September 2, 2017

Verified Purchase

It's a bit old, but still a good read.

David Holroyd-Doveton

Google+ for Business by Chris Brogan

Reviewed in the United Kingdom on January 18, 2012

Verified Purchase

Great read for someone starting out on Google+. Chris writes in a very easy and readable style making the reader want to get to the next chapter.
Get started as soon as you can.

4 people found this helpful

Cup of Brown Joy

Chris Brogan makes sense of G+ for small business

Reviewed in Australia on July 14, 2014

Verified Purchase

G+ has a high entry level barrier for small business owners who are already overstretched time & resource wise. What I like about Chris's writing is that he gives you 'the why' and the 'how' - decodes it really well with great examples.

A sound fan

Five Stars

Reviewed in the United Kingdom on October 24, 2014

Verified Purchase

helpful and interesting

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