General Motors do Brasil - WikiMili, The Best Wikipedia Reader

General Motors do Brasil

Last updated
General Motors do Brasil Ltda. [1]
Company typeWholly owned subsidiary
Industry Automotive
Founded1925;99 years ago (1925)
Headquarters
São Caetano do Sul
,
Brazil
Key people
Santiago Chamorro, (CEO)
Products Automobiles, pickups
Brands Chevrolet
RevenueDecrease2.svg US$7.31 billion [1] (2012)
Parent General Motors
Website chevrolet.com.br

General Motors do Brasil is the largest subsidiary of General Motors in South America, one of the oldest and largest car producers in Brazil.

Contents

Founded in 1925 and initially located in the historic district of Ipiranga, São Paulo, the company assembled cars using imported parts from the United States.

History

Inauguration of the General Motors Plant in Sao Jose dos Campos (SP) by President Juscelino Kubitschek, 1959 Inauguracao da Fabrica da General Motors em Sao Jose dos Campos (SP) pelo Presidente Juscelino Kubitschek.tif
Inauguration of the General Motors Plant in São José dos Campos (SP) by President Juscelino Kubitschek, 1959

Initially operating in a rented warehouse, GM do Brasil opened its first plant in 1930 in São Caetano do Sul, São Paulo.

In 1958, a second factory was opened in São José dos Campos, officially inaugurated a year later by Juscelino Kubitschek, the President of Brazil at the time, for die casting and other cars assemblies.

GM introduced its first car in the country, the Chevrolet Opala, in 1968.

In 1973, GM launched the Chevrolet Chevette, which has accumulated sales exceeding 1.2 million units. It was replaced by the Chevrolet Corsa in 1994, the first economy car with electronic fuel injection in Brazil, after tests were conducted near Indaiatuba.

From 1968 until 2005, GM used Opel-developed cars badged as "Chevrolet".

In July 2000 launched the Industrial Complex of Gravataí in Rio Grande do Sul, one of the world's most modern factories. [2]

After globalisation and selling of Opel to PSA and after Stellantis, vehicles like the Onix were made from project designed and imported from Saic-GM in Shanghai, China. Most designs came ready from Warren, mainly pickup trucks. Other brazilian own projects cars were the Chevrolet Agile, still based on Corsa Platform, Chevrolet Meriva, Chevrolet Kadett, Chevrolet Monza and Chevrolet Zafira, those from Opel projects, among others brazilian own studies.

In 2005, GM do Brasil sold a total of 365,259 vehicles, 21.3% of the Brazilian market. The percentage was 22.6% in the SUV and commercial segment. The company's total production reached 559,345 units when counting exports.

In 2005, exports reached a value of US$ 1.6 billion, for the shipment of 114,994 complete knock-down (CKD) units and 125,678 vehicles exported to some 40 countries around the world. The main market for exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries.

In the social area, GM do Brasil focused activities through the General Motors Institute, created in 1993, its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.

In 2019, GM do Brasil sold 475,684 vehicles, an increase of 10% over the previous calendar year, surpassing China in sales. The last time sales exceed the Asian country was 2013, when GM sold 643,100 units in Brazil. [3]

In 2021, a huge investment of R$ 10 billion ( US$ 1.86 billion) was made to improve manufacturing in São Paulo. The investment was first announced in 2019. [4] [5] [6] Despite this, sales dropped 28.5% to 242,108 vehicles. [7] [8]

In December 2021, GM South America announced to hire around 250 engineers from various specialties to work mainly in the areas of the São Caetano do Sul Technological Centre, such as bodywork and structure, exterior, interior, chassis, engine, transmission, electronics, controllers, software and virtual simulation. [9] At 2023 1100 Employees were dismissed. From 2024 to 208, an investment plan of R$7 billion or US$1.4 billion is ongoing, US$350 million per year, with subside of Brazilian President, in order to review and update the models tooling products. [10]

Products

All of them under the Chevrolet brand:

Locally produced

Imported

Related Research Articles

<span class="mw-page-title-main">Opel</span> German automotive brand, subsidiary of Stellantis

Opel Automobile GmbH, usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group prior to its merger with Fiat Chrysler Automobiles to form Stellantis in 2021. Most of the Opel lineup is marketed under the Vauxhall Motors brand in the United Kingdom since the 1980s. Some Opel vehicles were badge-engineered in Australia under the Holden brand until 2020, in North America and China under the Buick, Saturn, and Cadillac brands, and in South America under the Chevrolet brand.

<span class="mw-page-title-main">Chevrolet</span> American automobile division of General Motors

Chevrolet ( SHEV-rə-LAY, colloquially referred to as Chevy, is an American automobile division of the manufacturer General Motors.

<span class="mw-page-title-main">GM Korea</span> South Korean subsidiary of General Motors

GM Korea Company is the South Korean subsidiary of multinational corporation General Motors and the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motors vehicle brand, which was split from its parent company, Daewoo Group, in 2002. In addition to importing vehicles for sale into South Korea, the company also operates three manufacturing facilities producing vehicles for the domestic market and for export. The company also operates GM Technical Center Korea, a design, engineering, research & development facility for various GM products, primarily small-size cars.

<span class="mw-page-title-main">Chevrolet Omega</span> Motor vehicle

The Chevrolet Omega is an executive car sold by Chevrolet for the Brazilian market. Replacing the Chevrolet Opala, which was a development of the Opel Rekord C, the original Chevrolet Omega was based on the Opel Omega A and built locally between 1992 and 1998. After 1999, local production ceased, and General Motors do Brasil imported badge engineered versions of the Holden Commodore from Australia.

<span class="mw-page-title-main">SAIC-GM</span> Joint venture between General Motors and SAIC Motor

SAIC General Motors Corporation Limited is a joint venture between General Motors Company and SAIC Motor that manufactures and sells Chevrolet, Buick, and Cadillac brand automobiles in Mainland China.

<span class="mw-page-title-main">General Motors Gamma platform</span> Motor vehicle platform

Gamma is General Motors' global subcompact front-wheel drive automobile platform, first used in the 2000 Opel Corsa C.

Stock Car Pro Series, formerly known as Stock Car Brasil, is a touring car auto racing series based in Brazil organized by Vicar. It is considered the major Brazilian and South American motorsports series. Starting in 1979 with Chevrolet as the only constructor, the series has also seen other constructors joining in and leaving such as Mitsubishi, Peugeot and Volkswagen, currently the only other besides Chevrolet is Toyota. The series is composed of 12 rounds, with the most important race, the Corrida do Milhão being worth double points and has a prize pool of R$1 million. The competition has seen many internationally famous drivers in its ranks, such as Rubens Barrichello, Felipe Massa, Jacques Villeneuve, Lucas di Grassi, Nelson Piquet Jr., Ricardo Zonta, Tony Kanaan and António Félix da Costa.

<span class="mw-page-title-main">Opel Meriva</span> Motor vehicle

The Opel Meriva is a car manufactured and marketed by the German automaker Opel on its Corsa platform, from May 2003 until June 2017 across two generations. Described as a mini MPV, it was marketed as the Vauxhall Meriva in the United Kingdom, while in Latin America, the first generation model was marketed as the Chevrolet Meriva.

<span class="mw-page-title-main">GM Family 1 engine</span> Reciprocating internal combustion engine

The GM Family I is a straight-four piston engine that was developed by Opel, a former subsidiary of General Motors and now a subsidiary of PSA Group, to replace the Vauxhall OHV, Opel OHV and the smaller capacity Opel CIH engines for use on small to mid-range cars from Opel/Vauxhall. The engine first appeared in the Opel Kadett D in 1979, and shortly afterwards in its Vauxhall badged sister – the Vauxhall Astra Mk.1 in 1980. Despite this, the previous Opel OHV engine continued to be sold in entry level versions of the Opel Kadett/Astra and Corsa throughout the 1980s.

<span class="mw-page-title-main">Chevrolet Montana</span> Motor vehicle

The Chevrolet Montana is a front-wheel drive coupé utility /crossover pickup manufactured by General Motors under the Chevrolet brand since 2003. Mainly produced in Brazil and marketed throughout Latin America, the first and second-generation Montana was also produced and marketed in South Africa as the Opel Corsa Utility, Chevrolet Corsa Utility and Chevrolet Utility.

Ipiranga Produtos de Petróleo S.A, commonly shortened to Ipiranga, is a Brazilian fuel company headquartered in Rio de Janeiro, Brazil, and is a subsidiary of Ultra. It is the second-largest Brazilian fuel distribution company, and the largest in the private sector.

<span class="mw-page-title-main">Ford Brasil</span> Brazilian import subsidiary of the Ford Motor Company

Ford Brasil is the Brazilian subsidiary of American automaker Ford Motor Company, founded on April 24, 1919. The operation started out importing the Ford Model T cars and the Ford Model TT trucks in kit form from the United States for assembly in Brazil. The Ford brand, however, had already been present in the country since 1904 with both vehicles being sold in Brazil.

<span class="mw-page-title-main">General Motors India</span> Subsidiary of General Motors

General Motors India Private Limited was a subsidiary of General Motors for its operations in India. General Motors had 93% stake in this partnership and the remaining 7% was held by SAIC. It was the 5th largest automobile manufacturing company in India after Maruti Suzuki, Hyundai, Tata Motors and Mahindra. After 21 years of operations in India, General Motors ceased selling cars in India by the end of 2017 as a part of its global restructuring actions.

<span class="mw-page-title-main">General Motors South Africa</span> South African division of General Motors

General Motors South Africa (Pty) Ltd , or GMSA, was a wholly owned subsidiary of American automobile manufacturer General Motors. It manufactured and distributed automobiles under the Chevrolet, Opel and Isuzu brands. The deal with Isuzu was approved by the Competition Commission on 27 November 2017. The company was headquartered in Gqeberha, South Africa.

<span class="mw-page-title-main">Automotive industry in Brazil</span> Overview of the automotive industry in Brazil

The Brazilian automotive industry is coordinated by the Associação Nacional dos Fabricantes de Veículos Automotores (Anfavea), created in 1956, which includes automakers with factories in Brazil. Anfavea is part of the Organisation Internationale des Constructeurs d'Automobiles (OICA), based in Paris. In 2021, the annual production exceeded 2.2 million vehicles, the 8th largest in the world.

<span class="mw-page-title-main">Chevrolet Spin</span> Motor vehicle

The Chevrolet Spin is a mini MPV produced by General Motors under the Chevrolet marque. Developed by GM do Brasil, the vehicle replaced the Meriva and Zafira in South America with an option of two-row and three-row seating. It is produced in Brazil since 2012 and has been exported throughout the South American region. Between 2013 and 2015, GM Indonesia assembled the vehicle for the Southeast Asian market at its Bekasi plant.

<span class="mw-page-title-main">Chevrolet Onix</span> Motor vehicle

The Chevrolet Onix is a subcompact car launched by American automaker Chevrolet in Brazil at the 2012 São Paulo International Motor Show and the second generation in China at the 2019 Shanghai Auto Show. In Brazil, it was launched to replace the Chevrolet Corsa and some versions of the Chevrolet Celta. Mainly produced in General Motors Brazil’s plants in Gravataí and São Caetano do Sul, the Onix is a five-door hatchback. A sedan version is sold as the Chevrolet Onix Plus in Brazil, and as the Onix sedan in Colombia. The Onix has also been produced in Uzbekistan since 2022 by UzAuto Motors.

<span class="mw-page-title-main">General Motors de Argentina</span> Argentinas division of General Motors

General Motors de Argentina S.R.L. is the Argentine subsidiary of the US-based company General Motors. The company is currently headquartered in Vicente López, Buenos Aires, with its factory located in Alvear, Santa Fe Province.

<span class="mw-page-title-main">Chevrolet Tracker (2019)</span> Subcompact crossover SUV

The Chevrolet Tracker is a subcompact crossover SUV manufactured by General Motors since 2019. Positioned as a successor to the Trax, it is produced in Brazil and Argentina for the Latin American market, and in China by SAIC-GM for the Chinese market. Despite the use of the Tracker name, the Tracker is not related to the model sold in North America as a rebadged Suzuki Escudo from the 1990s to the 2000s.

<span class="mw-page-title-main">General Motors Thailand</span> Holding company of GM

General Motors (Thailand) Limited (GMT) was a holding company of sales and manufacturing subsidiaries of General Motors (GM) in Thailand. The company was registered in 1993 as a sales company and opened its manufacturing plant in 2000. At its height, GM Thailand exported vehicles to most regions in the world, including South America, Central America, Europe, Africa, the Middle East, Southeast Asia, Australia and Japan. In February 2020, GM announced that it would withdraw from the Thai market and the Rayong plant would be acquired by Great Wall Motors by the end of 2020. The company continued to support existing Chevrolet owners for ongoing aftersales, warranty and service.

References

  1. 1 2 "Ficha General Motors" [General Motors data sheet]. exame.abril.com (in Portuguese). Exame. Archived from the original on 20 September 2013. Retrieved 8 November 2013.
  2. ↑ "GM do Brasil começou suas atividades em 1925, em um galpão no bairro paulistano do Ipiranga". GM Media. January 26, 2015. Retrieved February 13, 2022.
  3. ↑ "Brazil Is Chevrolet's Second-Largest Market Again". GM Authority. February 6, 2020. Retrieved February 13, 2022.
  4. ↑ "Chevrolet fecha 2020 na liderança e GM anuncia retorno dos investimentos". GM Media (in Portuguese). January 5, 2021. Retrieved February 13, 2022.
  5. ↑ "General Motors anuncia investimento de R$ 10 bilhões para a produção da nova Chevrolet Spin e outros carros". AutoEsporte (in Brazilian Portuguese). January 5, 2021. Retrieved February 13, 2022.
  6. ↑ "Chevrolet retoma investimentos no Brasil; novas Montana e Spin estão no plano". Motor1 (in Brazilian Portuguese). January 5, 2021. Retrieved February 13, 2022.
  7. ↑ "Chevrolet Brazil Sales Down 20 Percent In December 2021". GM Authority. January 15, 2022. Retrieved February 13, 2022.
  8. ↑ "Fiat ultrapassa Chevrolet e fecha 2021 como a marca mais vendida". Motor1 (in Brazilian Portuguese). January 6, 2022. Retrieved February 13, 2022.
  9. ↑ "GM amplia centro de pesquisa e desenvolvimento da América do Sul". GM Media (in Portuguese). November 19, 2021. Retrieved February 13, 2022.
  10. ↑ "GM faz 95 anos e se prepara para produzir modelo inédito no país". GM Media (in Portuguese). January 27, 2020. Retrieved February 13, 2022.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.