| match | Improve Digital | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Session | Pixel |
| tluid | Triplelift | This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. | 3 months | HTTP |
| tluidp | Triplelift | Pending | 3 months | HTTP |
| xuid | Triplelift | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | Pixel |
| C | Adform | Used to check if the user's browser supports cookies. | 30 days | HTTP |
| pixel | Adform | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | Session | Pixel |
| uid [x2] | Adform
Criteo | Registers a unique user ID that recognises the user's browser when visiting websites that use the same ad network. The purpose is to optimise display of ads based on the user's movements and various ad providers' bids for displaying user ads. | 2 months | HTTP |
| anj | Appnexus | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 3 months | HTTP |
| receive-cookie-deprecation [x2] | Appnexus
Criteo | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | 400 days | HTTP |
| setuid | Appnexus | This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronize and gather visitor data from several websites. | Session | Pixel |
| uuid2 | Appnexus | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 3 months | HTTP |
| XANDR_PANID | Appnexus | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | 3 months | HTTP |
| ad-id | Amazon | Used by Amazon Advertising to register user actions and target content on the website based on ad clicks on a different website. | 257 days | HTTP |
| ad-privacy | Amazon | Used by Amazon Advertising to register user actions and target content on the website based on ad clicks on a different website. | 400 days | HTTP |
| tt_appInfo | gamefly.gameflycdn.com | Used by the social networking service, TikTok, for tracking the use of embedded services. | Session | HTML |
| tt_pixel_session_index | gamefly.gameflycdn.com | Used by the social networking service, TikTok, for tracking the use of embedded services. | Session | HTML |
| tt_sessionId | gamefly.gameflycdn.com | Used by the social networking service, TikTok, for tracking the use of embedded services. | Session | HTML |
| _uetsid | gamefly.gameflycdn.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | Persistent | HTML |
| _uetsid_exp | gamefly.gameflycdn.com | Contains the expiry-date for the cookie with corresponding name. | Persistent | HTML |
| _uetvid | gamefly.gameflycdn.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | Persistent | HTML |
| _uetvid_exp | gamefly.gameflycdn.com | Contains the expiry-date for the cookie with corresponding name. | Persistent | HTML |
| MSPTC | Microsoft | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | 1 year | HTTP |
| MUID | Microsoft | Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. | 1 year | HTTP |
| CMID | Casale Media | Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 1 year | HTTP |
| CMPRO | Casale Media | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | 3 months | HTTP |
| CMPS | Casale Media | Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | 3 months | HTTP |
| rum | Casale Media | Collects data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | Session | Pixel |
| _attn_ | gamefly.gameflycdn.com | Used for reporting and optimization of marketing text messages. | Session | HTML |
| lastExternalReferrer | gamefly.gameflycdn.com | Detects how the user reached the website by registering their last URL-address. | Persistent | HTML |
| lastExternalReferrerTime | gamefly.gameflycdn.com | Detects how the user reached the website by registering their last URL-address. | Persistent | HTML |
| cto_bundle | gamefly.gameflycdn.com | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Persistent | HTML |
| optout | gamefly.gameflycdn.com | Identifies if the visitor has deselected any cookies, trackers or other audience targeting tools. | Session | HTTP |
| iex | gamefly.gameflycdn.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | Session | Pixel |
| demconf.jpg | Adobe Inc. | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Session | Pixel |
| demdex | Adobe Inc. | Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. | 180 days | HTTP |
| dpm | Adobe Inc. | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | 180 days | HTTP |
| pagead/landing | Google | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | Session | Pixel |
| am_tokens | exchange.mediavine.com | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | 14 days | HTTP |
| am_tokens_eu-v1 | exchange.mediavine.com | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | 14 days | HTTP |
| criteo | exchange.mediavine.com | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | 14 days | HTTP |
| mv_tokens | exchange.mediavine.com | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | 14 days | HTTP |
| mv_tokens_eu-v1 | exchange.mediavine.com | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | 14 days | HTTP |
| __eoi | Google | Used by Google for security purposes for AdSense for Search, Display & Video 360, Google Ad Manager, Google Ads. | 180 days | HTTP |
| _fbp | Meta Platforms, Inc. | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP |
| _gcl_au | Google | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTTP |
| _schn1 | sc-static.net | Used to retarget and attribute traffic coming from the social network Snapchat | 1 day | HTTP |
| _scid | sc-static.net | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | 13 months | HTTP |
| _scid_r | sc-static.net | Used by Snapchat to anonymously identify a visitor across multiple domains for advertising purposes | 13 months | HTTP |
| _screload | sc-static.net | Used by Snapchat to anonymously identify a visitor across multiple domains for advertising purposes | Session | HTTP |
| _tt_enable_cookie | Tiktok | Used by the social networking service, TikTok, for tracking the use of embedded services. | 1 year | HTTP |
| _ttp [x2] | Tiktok | Used by the social networking service, TikTok, for tracking the use of embedded services. | 1 year | HTTP |
| _uetsid | Microsoft | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | 1 day | HTTP |
| _uetvid | Microsoft | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | 1 year | HTTP |
| cookieCampaign | gamefly.com | Used by GameFly for tracking specific marketing campaigns | 1 day | HTTP |
| cookieMedium | gamefly.com | Used by GameFly for tracking specific marketing campaigns | 1 day | HTTP |
| cookieSource | gamefly.com | Used by GameFly for tracking specific marketing campaigns | 1 day | HTTP |
| cto_bundle | Criteo | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | 13 months | HTTP |
| cto_tld_test [x2] | Criteo | Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. | 1 day | HTTP |
| ads/ga-audiences | gamefly.gameflycdn.com | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | Session | Pixel |
| google_adsense_settings | Google | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | Persistent | HTML |
| pagead/gen_204 | Google | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | Session | Pixel |
| pcs/activeview | Google | Used by DoubleClick to determine whether website advertisement has been properly displayed - This is done to make their marketing efforts more efficient. | Session | Pixel |
| csi | Google | Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. | Session | Pixel |
| callback | ID5 | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | Session | HTTP |
| car | ID5 | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | HTTP |
| cf | ID5 | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Session | HTTP |
| cip | ID5 | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | HTTP |
| cnac | ID5 | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | HTTP |
| gpp | ID5 | Pending | Session | HTTP |
| sync | Ividence | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | Session | Pixel |
| mbi | maxbounty | Used by MaxBounty for affliate tracking | 1 day | HTTP |
| data-c | Media.net | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | 30 days | HTTP |
| data-c-ts | Media.net | Collects data on the user across websites - This data is used to make advertisement more relevant. | 30 days | HTTP |
| ayl_visitor | omnitagjs.com | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | 30 days | HTTP |
| visitor/sync | omnitagjs.com | This cookie is used to assign specific visitors into segments, this segmentation is based on visitor behavior on the website - the segmentation can be used to target larger groups. | Session | Pixel |
| suid/1017 | Nativo | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | Pixel |
| u_sclid | gamefly.gameflycdn.com | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | Persistent | HTML |
| u_sclid_r | gamefly.gameflycdn.com | Used by Snapchat to anonymously identify a visitor across multiple domains for advertising purposes | Persistent | HTML |
| u_scsid_r | gamefly.gameflycdn.com | Used by Snapchat to anonymously identify a visitor across multiple domains for advertising purposes | Session | HTML |
| um | Teads | Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. | Session | Pixel |
| tv_UICR | Telaria | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | 30 days | HTTP |
| tvid | Telaria | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | 1 year | HTTP |
| __attentive_cco | cdn.attn.tv | Used for reporting and optimization of marketing text messages. | Session | HTTP |
| __attentive_dv | cdn.attn.tv | Used for reporting and optimization of marketing text messages. | 1 day | HTTP |
| __attentive_id | cdn.attn.tv | Used for reporting and optimization of marketing text messages. | 60 years | HTTP |
| __attentive_pv | cdn.attn.tv | Used for reporting and optimization of marketing text messages. | 1 day | HTTP |
| __attentive_ss_referrer | cdn.attn.tv | Used for reporting and optimization of marketing text messages. | 1 day | HTTP |
| _attn_ | cdn.attn.tv | Used for reporting and optimization of marketing text messages. | 10 years | HTTP |
| criteo_write_test | Criteo | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. | 1 day | HTTP |
| TESTCOOKIESENABLED [x2] | Google
YouTube | Used to track user’s interaction with embedded content. | 1 day | HTTP |
| LAST_RESULT_ENTRY_KEY | YouTube | Used to track user’s interaction with embedded content. | Session | HTTP |
| LogsDatabaseV2:V#||LogsRequestsStore | gamefly.gameflycdn.com | Pending | Persistent | IDB |
| remote_sid | YouTube | Necessary for the implementation and functionality of YouTube video-content on the website. | Session | HTTP |
| VISITOR_INFO1_LIVE | YouTube | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. | 180 days | HTTP |
| VISITOR_PRIVACY_METADATA | YouTube | Pending | 180 days | HTTP |
| YSC | YouTube | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | HTTP |
| ytidb::LAST_RESULT_ENTRY_KEY | gamefly.gameflycdn.com | Stores the user's video player preferences using embedded YouTube video | Persistent | HTML |
| YtIdbMeta#databases | gamefly.gameflycdn.com | Used to track user’s interaction with embedded content. | Persistent | IDB |
| yt-remote-cast-available | gamefly.gameflycdn.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML |
| yt-remote-cast-installed | gamefly.gameflycdn.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML |
| yt-remote-connected-devices | gamefly.gameflycdn.com | Stores the user's video player preferences using embedded YouTube video | Persistent | HTML |
| yt-remote-device-id | gamefly.gameflycdn.com | Stores the user's video player preferences using embedded YouTube video | Persistent | HTML |
| yt-remote-fast-check-period | gamefly.gameflycdn.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML |
| yt-remote-session-app | gamefly.gameflycdn.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML |
| yt-remote-session-name | gamefly.gameflycdn.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML |
![Under Night In-Birth II [Sys:Celes] on PlayStation 4](https://cms.gameflycdn.com/proxy/gf/boxart/320w/5040967.jpg "Click to view the product Under Night In-Birth II [Sys:Celes]")
