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Two things to keep in mind. First, local broadcasters are starting to become less relevant to consumers. Many only tune to local broadcasters for local news and live sports, and even local news can usually be found on a free streaming app if you look hard enough. So Scripps may be the first to figure out that promoting antennas may be a good way to retain those viewers it's losing as they cut the cord.

Second, at the end of the article it mentions ATSC3, which is itself a whole can of worms. You probably can't receive ATCS3 signals on your current TV (unless it's VERY new, perhaps) so you will need some kind of device to convert the ATSC3 signals for you, however these are slow in coming to market because the FCC, in its infinite stupidity, allowed the use of a proprietary (read: patented) audio format (AC4) and apparently the decoder hardware is expensive and hard to obtain. So even if you obtain an ATSC3 tuner that will output the signal to a HDMI port so you can receive it on your TV, or to a stream that you can watch using your HTPC or other computer, you may still not have usable audio because nothing you currently have will decode the AC4 signal. The stations and Dolby Labs are hoping people will run out and buy new equipment but in the current economy I just don't see that happening (of course the one percenters will, but the vast majority of people won't). As long as there are still ATSC1 signals available, I think ATSC3 is a big "meh" for most viewers. Maybe not for the rich, or the people who must always be the early adopters of new technology, but I don't think anyone else will care that much about ATSC3.