Busy months for Disney+, the Mickey Mouse streaming video platform that has seen a price increase has reached your offer coinciding with the arrival of two plans to subscribe to. If you don’t want to pay more than what you pay now, in addition to unsubscribing, you can choose the lowest quality plan and have to suffer ads.
But it may not be the only movement on the platform. And we are seeing a kind of time travel (to the past) occur in recent weeks. Advertising has arrived in streaming unless we pay more and Netflix and Prime Video have adopted it. Now, it seems that the next thing may be that streaming looks a little more like the linear television model.
An increasingly blurred border
Many of us expected streaming to be the option over linear TV that broadcasts non-on-demand content 24 hours a day, 7 days a week, and the border that separates both worlds may be quite diluted. The arrival of the ads is the first step and maybe not the last.
This is at least what emerges from what was published in The Informationwhere they claim that Disney+ could be preparing a service for broadcast channels 24 hours a day to complete the offer of on-demand content that we have known until now.
Channels that work like the usual television broadcasts. You put the TV on at the time you put it on, there will always be something to see. Another thing is whether you like it or not, because it is not a la carte. And according to this medium, Disney may be the next to join this trend.
The streaming platform will begin to broadcast channels with continuous programming. A television offer oriented to thematic channels with content related to Star Wars or Marvel. Something similar to what Amazon already has with its Freevee service to watch channels with continuous broadcast but without subscription.
In this way, putting a streaming platform It would be like watching traditional DTT: there will always be something to see without having to look for it ourselves among the offerings. Something similar to what FAST (Free Ad-supported Streaming TV) platforms like Pluto TV offer, which broadcast programming in exchange for advertising.
In Xataka SmartHome | This series has made me subscribe to Disney+ again (even if it’s just for a month). Seeing it at maximum quality is crazy