Fashion marketing is the process of promoting new clothing products to targeted groups of people. This field weds traditional media marketing with more modern [digital marketing](https://www.masterclass.com/articles/what-is-digital-marketing) approaches, encompassing everything from runway fashion shows to [e-commerce](https://www.masterclass.com/articles/ecommerce-explained) advertising. Fashion marketing professionals work in tandem with their company’s designers and business professionals to ensure they run ads that stay true to a brand’s style and increase profitability.
More fashion marketing career opportunities will open up for you if you have a bachelor’s degree in marketing, advertising, or a similar discipline. This might be an unnecessary prerequisite, but even entry-level jobs are competitive in this industry. As such, attending a fashion marketing program or obtaining a degree is a helpful first step. 

It’s also important to demonstrate your creative mind through a [portfolio](https://www.masterclass.com/articles/goodby-silversteins-tips-for-creating-an-advertising-portfolio) of fashion-related marketing materials. Designing ads for a nonexistent company as a creative exercise for your portfolio is better than having no portfolio at all. You can also reach out to current fashion marketing managers to see if they are willing to mentor you.
It’s essential to get the fundamentals of fashion marketing down pat to succeed in the industry. Keep these seven tips in mind as you market clothing of all kinds:

1. __Analyze customer data__. Analyzing consumer behavior is essential to every kind of marketing, including marketing in the fashion world. Use various tools and software available to determine whether potential customers connect with your campaigns. Compare their performance against predetermined goals or [key performance indicators](https://www.masterclass.com/articles/key-performance-indicators-explained) (KPIs).
2. __Balance business and style__. Marketing requires balancing business management with creativity, profits with style, and financial constraints with brand goals. The business of fashion retailing and marketing requires balancing visual [merchandising](https://www.masterclass.com/articles/merchandising-overview) ideals with pragmatic financial realities. Marketers serve as a mediator between stylists (and their fashion design ideas) and business professionals (who want to ensure a good return on investment, or ROI). 
3. __Forecast trends__. The world of fashion retail is all about [trend forecasting](https://www.masterclass.com/articles/fashion-trend-forecasting-guide). Keep an eye on prominent fashion shows and designers to see what’s likely to be a broader new trend. Then work with the fashion design team to tailor your marketing efforts accordingly. Keep in mind that as a marketer, you bear more of a responsibility to keep up with relevant marketing trends than with fashion trends specifically.
4. __Incentivize customers__. Selling fashion products is much easier when your marketing campaigns feature incentives for your customers. For example, you can initiate a home-try-on program for people who want to look at your clothes after shopping online. Alternatively, you can forge partnerships with popular influencers, offering discounts when users buy through the links they provided.
5. __Know your fashion brand__. To shore up clothing brand loyalty, you first need to understand your brand’s identity. One of the most important aspects of any kind of marketing is a deep knowledge of what makes your brand stand out specifically. This helps you better identify a [target market](https://www.masterclass.com/articles/target-market-guide) and offer consistent messaging for all of your products.
6. __Identify your target audience__. There are style niches for all different types of people, and there are corners of the fashion industry to address all of them. Work with the rest of your team to conduct [market research](https://www.masterclass.com/articles/how-to-conduct-market-research) to learn how to appeal to your target customers. Ask which of the latest trends they’re most likely to desire. Knowing your audience means knowing what kinds of clothes to market to them.
7. __Use a multiplatform approach__. Fashion marketers need to take a multifaceted approach to advertising their wares in the digital age. Balance your marketing strategy to appeal to print media subscribers and those who almost exclusively see ads on social media platforms and fashion blogs. For your online [content marketing](https://www.masterclass.com/articles/content-marketing-guide) efforts, consider using SEO (search engine optimization) techniques to boost your brand in people’s search result rankings.
Become a better fashion designer with the [MasterClass Annual Membership](https://www.masterclass.com). Gain access to exclusive video lessons taught by the world’s best, including Laura Kim and Fernando Garcia, Diane von Furstenberg, Marc Jacobs, Tan France, Anna Wintour, and more.
As with any other type of business, fashion companies need public relations professionals. Those who work in fashion marketing help plot out how to appeal to target demographics via all sorts of advertising, from fashion magazine spreads to social media marketing.

As with any other type of business, fashion companies need public relations professionals. Those who work in fashion marketing help plot out how to appeal to target demographics via all sorts of advertising, from fashion magazine spreads to social media marketing.

7 Fashion Marketing Tips: How to Market in the Fashion Industry

Fashion marketing is the process of promoting new clothing products to targeted groups of people. This field weds traditional media marketing with more modern <a href='https://www.masterclass.com/articles/what-is-digital-marketing' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/what-is-digital-marketing","linkCopy":"digital marketing","category":null}'>digital marketing</a> approaches, encompassing everything from runway fashion shows to <a href='https://www.masterclass.com/articles/ecommerce-explained' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/ecommerce-explained","linkCopy":"e-commerce","category":null}'>e-commerce</a> advertising. Fashion marketing professionals work in tandem with their company’s designers and business professionals to ensure they run ads that stay true to a brand’s style and increase profitability.

What Is Fashion Marketing?

More fashion marketing career opportunities will open up for you if you have a bachelor’s degree in marketing, advertising, or a similar discipline. This might be an unnecessary prerequisite, but even entry-level jobs are competitive in this industry. As such, attending a fashion marketing program or obtaining a degree is a helpful first step. It’s also important to demonstrate your creative mind through a <a href='https://www.masterclass.com/articles/goodby-silversteins-tips-for-creating-an-advertising-portfolio' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/goodby-silversteins-tips-for-creating-an-advertising-portfolio","linkCopy":"portfolio","category":null}'>portfolio</a> of fashion-related marketing materials. Designing ads for a nonexistent company as a creative exercise for your portfolio is better than having no portfolio at all. You can also reach out to current fashion marketing managers to see if they are willing to mentor you.

How to Become a Fashion Marketing Professional

It’s essential to get the fundamentals of fashion marketing down pat to succeed in the industry. Keep these seven tips in mind as you market clothing of all kinds:<ol class="mc-m-4"><li class="mc-my-4"> 1. Analyze customer data. Analyzing consumer behavior is essential to every kind of marketing, including marketing in the fashion world. Use various tools and software available to determine whether potential customers connect with your campaigns. Compare their performance against predetermined goals or <a href='https://www.masterclass.com/articles/key-performance-indicators-explained' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/key-performance-indicators-explained","linkCopy":"key performance indicators","category":null}'>key performance indicators</a> (KPIs). </li><li class="mc-my-4"> 2. Balance business and style. Marketing requires balancing business management with creativity, profits with style, and financial constraints with brand goals. The business of fashion retailing and marketing requires balancing visual <a href='https://www.masterclass.com/articles/merchandising-overview' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/merchandising-overview","linkCopy":"merchandising","category":null}'>merchandising</a> ideals with pragmatic financial realities. Marketers serve as a mediator between stylists (and their fashion design ideas) and business professionals (who want to ensure a good return on investment, or ROI). </li><li class="mc-my-4"> 3. Forecast trends. The world of fashion retail is all about <a href='https://www.masterclass.com/articles/fashion-trend-forecasting-guide' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/fashion-trend-forecasting-guide","linkCopy":"trend forecasting","category":null}'>trend forecasting</a>. Keep an eye on prominent fashion shows and designers to see what’s likely to be a broader new trend. Then work with the fashion design team to tailor your marketing efforts accordingly. Keep in mind that as a marketer, you bear more of a responsibility to keep up with relevant marketing trends than with fashion trends specifically. </li><li class="mc-my-4"> 4. Incentivize customers. Selling fashion products is much easier when your marketing campaigns feature incentives for your customers. For example, you can initiate a home-try-on program for people who want to look at your clothes after shopping online. Alternatively, you can forge partnerships with popular influencers, offering discounts when users buy through the links they provided. </li><li class="mc-my-4"> 5. Know your fashion brand. To shore up clothing brand loyalty, you first need to understand your brand’s identity. One of the most important aspects of any kind of marketing is a deep knowledge of what makes your brand stand out specifically. This helps you better identify a <a href='https://www.masterclass.com/articles/target-market-guide' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/target-market-guide","linkCopy":"target market","category":null}'>target market</a> and offer consistent messaging for all of your products. </li><li class="mc-my-4"> 6. Identify your target audience. There are style niches for all different types of people, and there are corners of the fashion industry to address all of them. Work with the rest of your team to conduct <a href='https://www.masterclass.com/articles/how-to-conduct-market-research' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-conduct-market-research","linkCopy":"market research","category":null}'>market research</a> to learn how to appeal to your target customers. Ask which of the latest trends they’re most likely to desire. Knowing your audience means knowing what kinds of clothes to market to them. </li><li class="mc-my-4"> 7. Use a multiplatform approach. Fashion marketers need to take a multifaceted approach to advertising their wares in the digital age. Balance your marketing strategy to appeal to print media subscribers and those who almost exclusively see ads on social media platforms and fashion blogs. For your online <a href='https://www.masterclass.com/articles/content-marketing-guide' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/content-marketing-guide","linkCopy":"content marketing","category":null}'>content marketing</a> efforts, consider using SEO (search engine optimization) techniques to boost your brand in people’s search result rankings. </li></ol>

7 Key Fashion Marketing Tips

Become a better fashion designer with the <a href='https://www.masterclass.com' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com","linkCopy":"MasterClass Annual Membership","category":null}'>MasterClass Annual Membership</a>. Gain access to exclusive video lessons taught by the world’s best, including Laura Kim and Fernando Garcia, Diane von Furstenberg, Marc Jacobs, Tan France, Anna Wintour, and more.

Want to Learn More About Fashion Design?

As with any other type of business, fashion companies need public relations professionals. Those who work in fashion marketing help plot out how to appeal to target demographics via all sorts of advertising, from fashion magazine spreads to social media marketing.

As with any other type of business, fashion companies need public relations professionals. Those who work in fashion marketing help plot out how to appeal to target demographics via all sorts of advertising, from fashion magazine spreads to social media marketing.
