How to set up a shop on Facebook and Instagram

Beginning on April 24, 2024, existing shops in the US without the checkout method On Facebook and Instagram enabled will no longer be supported. Learn more.

With Shops, you can display and sell products on Facebook and Instagram. People who visit your shop can browse your products, make purchases and get to know your brand. You’ll create your shop in Commerce Manager, a tool you use to manage your inventory and sales on Facebook and Instagram.

If you’re a Shopify seller you can easily create shops on Facebook and Instagram and use Shops ads to promote your products.

• If you don’t have a Facebook business Page or catalog yet: You can create both when you set up your shop.
• If you already have a Page and catalog you want to use for your shop: You must have full control of the business portfolio if you use one to manage your Page and catalog. Make sure you also have Manage permissions for both the Page and catalog. Learn more about managing access and permissions for a business asset.
• If you want to make your shop visible on Instagram: You’ll also need an Instagram business account. Your business portfolio must own the Instagram business account that it’s connected to. If you only want to sell using a shop on Instagram, you don't need to create or provide a Facebook business Page when creating your shop in Commerce Manager.

To set up your shop:

1. Go to the Get started page. Select Get started, Create a shop then Get started.
2. If you’re already selling on Shopify or another partner platform, select it to create your shop there. To continue setting up a shop in Commerce Manager, select I don’t use these platforms then Next.
3. You may have to choose a checkout method. Click Next.
4. If you want to sell on a Facebook business Page, choose your Page or create a new one. If you want to sell on Instagram, select your Instagram business account. Click Next.
5. Select your business portfolio or create a new one. Click Next.
6. Select the catalog you want to use for your shop and click Next. To select a catalog, it must meet catalog eligibility requirements for shops. You can't switch this catalog later.
   • Note: If you don’t have a catalog already, you won’t see this step. We’ll create a catalog for you automatically in Commerce Manager called “Items for (name and ID of your Page)”. You can add your items later when you’ve finished setting up your shop.
7. Look over your shop details, review and agree to the Seller Agreement and click Finish setup to complete creating your shop.

Once your shop is approved and published, your shop will also display a storefront footer that shows your shop’s name, a featured image, customer ratings, shipping and pay securely details, and the Follow and Shop all products action buttons. Note: The featured image automatically shows the most recent organic posts you’ve uploaded to your shop, which is optimized for site performance.

Next, you’ll want to:

• Manage your catalog to add any products you want to sell. All products from your catalog are included in your shop by default, but you can also control which items appear in your shop.
• Create a collection, a group of products you want to feature in your shop.
• Customize the look and feel of your shop by featuring collections, products or promotion banners on your shop's home page. You can also control where your shop is visible.

Note: If you set up a shop with checkout, Shop Pay by Shopify will be automatically turned on. If you don’t want your customers to use Shop Pay, you can turn it off at any time. Learn more about Shop Pay by Shopify

• About Commerce Manager
• Navigate Commerce Manager
• Create a collection for your shop in Commerce Manager
• About shopping on Instagram