This article goes over the email campaign template options you have in your Emma account, what they offer, and how to switch to a different one.
The first step in creating an email campaign is choosing a template to use. As the foundation for a stylish mailing, the template frames your content and sets the aesthetic tone for your marketing communications. We offer three different types of templates and all of our readymade templates are mobile-optimized, responsive, and come with preset styles for text, links, images, captions, and buttons that you can customize using our legacy editor.
Choose from hundreds of beautifully designed templates organized by the type of campaign that you can customize using the legacy editor.
Code Your Own (CYO)
This option is only for those experienced with HTML code and is where you can add your own HTML code to determine the design and content.
Choose from two blank templates, one using the legacy editor or a custom HTML template that you build using your own HTML code.
Template Gallery Options
Emma's Template Gallery offers a wide array of thoughtfully designed template collections that are organized by use case (like a Welcome Series), as well as a variety of readymade templates that are based on a design theme. Each and every template is responsive, mobile-optimized, and has a built-in, coordinated suite of styles for text, links, images, captions, and buttons that you can customize using our legacy editor.
Simply select one of the campaign thumbnails to be brought to the legacy editor where you can customize the campaign for your marketing needs.
Please note: Once you select a template to use for your campaign, you will not be able to switch to another template. Switching templates is no longer an option in the legacy editor; the functionality has been permanently removed to support the transition to a new email builder that is coming soon.
You always have to option to use a clean, simple blank template that you can add your own design elements to by selecting the Start from scratch button found in the top right corner. After selecting it, you'll be given the option of a legacy template, or a Custom HTML template, where you would need to use your own HTML code to build your campaign from an empty canvas.
You can save any campaign as a template to use in the future, and doing so will place it in the My templates section, found on the left column. This is also where you would find any custom templates that our Design Team created for you.
To select one of your already used templates, simply click on My templates on the left and then select the campaign thumbnail on the right that you'd like to use and it will be opened with the legacy editor.
To search for one of your sent campaigns, select Recent emails from the left menu and your last sent campaign will populate. Additionally, you can click the down arrow next to Last sent and then select the Name option to sort by template names alphabetically.
How to save a campaign template
When creating your mailings in the legacy editor, you always have the option to save the campaign you are working on as a template to use in the future. To do so, get your campaign looking like how you want it to look each time you select it, then click on the down arrow to the right of the Save button and select Save as Template.
A popup modal will prompt you to name your template.
Generally, it's best to save your creation as a template before adding the majority of your content, unless you have headlines that you'll use in every mailing, for example. Once you designate it as a template by naming it, all text and images you add moving forward will be permanent parts of your new template.
Code Your Own (CYO) Templates
The Code Your Own template allows you to code your entire email, from header to footer and everything in between. In order to be CAN-SPAM compliant, we have included the HTML code for the Emma footer, which is the only content on the template, but it is editable. Due to the format, it's crucial that the person handling this type of campaign is experienced with HTML code because we don’t offer direct support for customer-created code. However, we do have a talented Design Team that can handle the custom HTML coding for you for an additional fee. Or, you can also check out the article on Using the Code Your Own template.
How to view the preset style settings for a campaign template
All of the templates found in our Template Gallery come with a preset suite of stylings that you can view anytime. This can be helpful when you are recreating or mimicking a previous campaign and need to know what fonts or colors are being used.
- In any open campaign, click on the View styles link found under the campaign name to see the preset style settings.
- A pop-up window will appear that shows the color swatches and font styles used for that campaign template.