List and Comparison of the Top Digital Marketing Companies. Select The Best Digital Marketing Agency Based On This Detailed Review:
To get the maximum ROI from Digital Marketing or reaching the right audience at the right time and place it is very important to reinvent your digital marketing strategy.
An efficient Digital Marketing Strategy results in the hike in brand awareness, higher revenues and making your presence noteworthy in the crowded market.
In today’s digital world, Digital Marketing is overtaking traditional marketing methods, as many companies have started targeting a specific audience through social media. Later in this article, we will review some of the top agencies.
Strategy and Campaign are the backbones of Digital Marketing. We will differentiate between the two terms below with few points.
Table of Contents:
Digital Marketing Strategy
Digital Marketing Strategy is a marketing plan that is implemented to retain and raise the market position.
This includes:
- Market Analysis
- Marketing Approach
- Brand Awareness/Product Information
- KPI (Key Performance Indicator) Establishment
Digital Marketing Strategy includes some of the key social media like SEO, Video Production, and Social Media Marketing, etc.
SEO or Search Engine Optimization is the practice of applying data analytics for attracting a high volume of visitors interested in your offerings through organic search engine results.
Video Marketing is creating videos about existing products, services, and processes and sharing them on multiple social media platforms. Video Marketing can give significant ROI through multiple channels.
Social Media Marketing is a powerful weapon to cut through the competition in the market by posting your content on it.
Digital Marketing Campaign
Digital Marketing Campaign is a comparatively smaller and more focused set of activities to promote a specific product or service.
- Finite-Time Frames
- Choice of Marketing Channels, Budget, and Objectives
- Define the scope of budget and objectives
- Strong Visual and Engagement Mechanism
Guidelines for Digital Marketing
Based on the current market trends, some guidelines for Digital Marketing are listed below-
#1) Use Social Networking sites like Facebook to reach a new audience out there every day.
#2) You can advertise your product/service on the Social Networking site that will be an overview of your service. You need to pay a small amount to post your ad on social networking which might be helpful to interact and attract several interested business entities and customer who is always there in search of product or service like yours.
#3) Chose the media like Instagram where you can reach about 700 million active users every month.
#4) Apply measures to get recognized on search engines like Google, Yahoo! etc.
#5) Emailers are a very good marketing element to expand your business circle and get in touch with your regular customers with the updates and newsletters etc.
#6) The use of microblogging sites like Twitter can be used to increase product interaction with a huge audience. Let people compliment and comment on your service (even troll) that can help you out to platform your product with fulfilled user requirements.
#7) Video Marketing is useful in the world of online marketing. Choice of an appropriate title tag, transcript and SEO exposure are some small but necessary steps to implement successful Video Marketing.
#8) Graphics can also be helpful to present your product and services to the market with effective visuals. Great visuals always help to gain a great amount of customer attraction.
#9) SEO (Search Engine Optimization) plays an essential part in this process. SEO helps to increase the number of leads to grow your business.
#10) Blog post from someone in your company or any other individual contributing to your success to gain better exposure and recognition in the market.
Survey Says:
‘After studying the current market trend and implementing several interviews with marketing people at least 90% – 99% growth is expected in the overall business.’
Let’s see the detailed report using graphical representation:
So two observations can be made from the above illustration:
- SEO could achieve only 40% percent of effectiveness in the market
- According to the recent 2019 survey, Website Content is leading, but analyzing the previous few year’s survey results, Social Media had always been the king and is still competing Website Content in terms of effectiveness.
How Social Media has impacted Digital Marketing?
Social Media includes sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.
Fact Check:
By executing several surveys and interview sessions following facts have been figured out;
#1) Since 2016, significant growth (around 50%) has been estimated in the usage of digital marketing.
#2) Worldwide predictions are as follows:
a) By the End of 2019,
- The Digital advertising market size is estimated with a CAGR (Compound Annual Growth Rate) around 31.96 percent while around 24,920 crores ($3.52 billion) market expansion.
- The market will reach $2.7B along with integrated marketing tools.
b) As per the survey, Email Marketing can play a significant role in the world of digital marketing
c) By 2022,
- As we saw, Social Media has been the leading alternative for the past few years, currently spends 28% of total marketing cost followed by 26% on search, 21%, and 19% on display and video respectively
- video marketing spend highest at expenditure upon with current CAGR 38% and expected growth is 22%
- The Digital Advertising industry is expected to grow with at least 32% CAGR along with ?. 189 billion market expansion
- Digital Media’s current expenditure is about 15% of total marketing cost which may reach around 24% of the entire market
- Search (SEO) will have lesser growth with 25% CAGR, will face reduction from the current 26% up to 22%
d) By 2025, The global digital marketing software market size is predicted to be $105.28 Billion. The software can involve several digital content delivering platforms to help the companies plan, design, and execute marketing campaigns depending upon requirement broadcast and real-time analysis of ongoing marketing campaigns.
Following graphical illustrations will help us understand how the above-mentioned fact can be executed:
List of Best Digital Marketing Companies
Some of the top Digital Marketing Agencies are listed below.
- SEO Discovery
- SmartSites
- Conklin Media
- Markitors
- WebFX
- Silverback Strategies
- MaxAudience
- Perfect Search Media
- Thrive Internet Marketing
- Disruptive Advertising INC
- Ignite Visibility
- WEBITMD
- Fuel Online
- Lounge Lizard
- Brolik
- SEO Brand
Comparison of Top Digital Marketing Agencies
Company | Best Suitable Business Size | Founded | Revenue | Locations | Employee | Ratings |
---|---|---|---|---|---|---|
SEO Discovery | Growing your business and increasing revenue. | 2007 | 15-20 M | India | 250 -500 | 5/5 |
SmartSites | Small & medium businesses | 2011 | > $20M | USA | 250-500 | 5/5 |
Conklin Media | Small to Large Scale Business. | 2009 | $1.5M – $7.5M | US | 10 – 50 | 5/5 |
Markitors | Small businesses | 2012 | $1.5M – $7.5M | Scottsdale, AZ (United States) | 10 – 50 | 5/5 |
Fuel Online | Small Business to Enterprise | 1998 | $ 5M | New York, NY Boston, MA (United States) | 50 – 250 | 5/5 |
Thrive | Small to large scale business | 2005 | $7.5M – $15M | Arlington, TX (United States) | 50 – 200 | 4.9/5 |
Disruptive Advertising | Small to large scale business | 2012 | $15M – $75M | Lindon, UT (United States) | 50 – 250 | 4.9/5 |
WebFX | Midmarket to Enterprise | 1996 | $15M – $75M | Philadelphia, PA Washington, D.C Dallas, TX Baltimore, MD New York, NY St. Petersburg, FL Boston, MA Atlanta, GA Pittsburgh, PA Charlotte, NC Detroit, MI Orlando, FL (United States) | 200 – 500 | 4.7/5 |
Ignite Visibility | Midmarket to Enterprise | 2013 | $15M – $75M | San Diego, CA (United States) | 50 – 250 | 4.7/5 |
Let’s explore!
#1) SEO Discovery
Headquarters: Mohali, Punjab, India
Best for Growing your business, increasing revenue, and acquiring new customers through result-oriented digital strategies.
SEO Discovery is a full-service digital marketing solution for your company. It specializes in link building, SMO, SEO, PPC, online reputation building, and bad link removal strategy, thus helping to improve your online presence and performance.
Core Services: Custom Digital Marketing Solutions, Local & International SEO Services, Paid Marketing, Content Marketing, Outreaching & Influencer Marketing.
Pricing: SEO Discovery offers services for one-time projects and ongoing monthly projects, but the minimum cost is $400. With such a standard price for any project the company is able to guarantee the quality of their work.
#2) SmartSites
Headquarters: New Jersey / New York City
Best for Small & medium-sized businesses, ROI, transparent results.
SmartSites is an award-winning digital marketing agency. With over 1,000 5-star reviews, SmartSites is widely regarded as the best-rated agency. SmartSites was founded in 2011 and has helped thousands of businesses increase their web presence.
Core Services: Website Design & Development, Ecommerce, Search Engine Optimization (SEO), Pay Per Click Management (PPC), Social Media Marketing (SMM), and Email Marketing
#3) Conklin Media
Headquarters: Lancaster, PA (US)
Best for Growing your business and increasing revenue through digital marketing strategies.
Conklin Media is a business growth agency that uses its trademarked process, ProfitPaths® to create revenue generation strategies and marketing plans for companies looking to grow their business.
Core Services: Web Design, Development, Paid Facebook/Instagram Ads, PPC Management, SEO, Lead Generation.
Pricing: Every project and client is different based on their growth goals. Conklin Media offers services for one-time projects and ongoing monthly projects, but the minimum cost is $3,500.
#4) Markitors
Headquarters: Scottsdale, AZ (US)
Best for Improving your search engine rankings, Optimizing social media posts, More visibility online.
Markitors is a digital marketing company connecting small businesses with customers and helping them acquire new customers.
Core Services: Email marketing, Pay per Click, SEO.
Pricing: The minimum project size starts at $1,000. The digital marketing services are
available at $1,500 – $ 5,000 per month.
Website: Markitors
#5) WebFX
Headquarters: Harrisburg, PA (US)
Best for ROI Tracking, Concise reporting, Your expanded social reach.
WebFX is known as a full-service internet marketing company offering effective web marketing solutions for mid to large-size firms helping them improve their online presence.
Core Services: Content marketing, Pay per Click, SEO
Pricing: The minimum project size starts at $1,000.
WebFX offers:
- SEO services at $950 to $2,900 per month.
- Social media advertising at $800 to $1,500 as the initial investment.
- Content Marketing at $1,800 to $6,000 as the initial investment.
- Email marketing at $300 to $500 per month.
For other services and pricing please visit WebFX website
#6) Silverback Strategies
Headquarters: Alexandria, VA (US)
Best for Campaign Reporting, Growth-oriented marketing strategies, Campaign for driving sales traffic.
Silverback Strategies is a performance marketing agency providing support to improve your online performance.
Core Services: Pay per Click, SEO.
Pricing: Minimum project size starts from $10,000 with an hourly rate of $150 – $199/hr.
Website: Silverback Strategies
#7) MaxAudience
Headquarters: Carlsbad, CA (US)
Best for High ROI, Well-constructed social media strategy, Wide range of digital technologies.
MaxAudience is a strategic brand and marketing consultancy providing multi-channel digital marketing services to lead sales traffic to your website along with increased revenue.
Core Services: Social Media Marketing, Email Marketing, SEO.
Pricing: Minimum project size starts from $5,000 with an hourly rate of $100 – $149/hr.
Website: MaxAudience
#8) Perfect Search Media
Headquarters: Chicago, IL (US)
Best for Optimized Marketing Strategies, Transparent Client Communication, Technology-based Analytical Thinking.
Perfect Search Media is a full-service digital marketing agency building customs strategies for a better outcome.
Core Services: Social Media Advertising, SEO.
Pricing: Minimum project size starts from $5,000 with an hourly rate of $150 – $199/hr.
Website: Perfect Search Media
#9) Thrive Internet Marketing
Headquarters: Arlington, Texas (US)
Best for Highest Quality Standards, Result-oriented Innovations, search engine marketing campaigns.
Full-service digital marketing agency providing online marketing services worldwide. Utilizes the power of the internet to help your business get more customer attention and growth.
Core Services: Social Media Marketing, SEO, Email Marketing, Pay Per Click.
Pricing: Minimum project size starts from $1,000 with an hourly rate of $100 – $149/hr.
Website: Thrive Internet Marketing
#10) Disruptive Advertising INC
Headquarters: Lindon, UT (US)
Best for Creative Ads, Paid Search on Google/Yahoo/Bing, Social Advertising on Facebook/ Instagram/ LinkedIn, Web Analytics.
Disruptive Advertising INC is a Tech-based marketing service agency that helps you grow your business through Google AdWords and Facebook ads.
Core Services: Social Media Marketing, Pay Per Click.
Pricing: Minimum project size starts from $1,000 with an hourly rate of $100 – $149/hr.
Website: Disruptive Advertising INC
#11) Ignite Visibility
Headquarters: San Diego, CA (US)
Best for Proprietary result forecasting technology called ‘Forecaster Method’, High Touch Consulting.
Ignite Visibility is a full-service digital marketing agency offering comprehensive marketing services for over 20 years.
Core Services: SEO, Pay Per Click, Paid Advertisement, Social Media Marketing, Email Marketing.
Pricing: Minimum project size starts from $1,000 with an hourly rate of $100 – $149/hr.
Website: Ignite Visibility
#12) WEBITMD
Headquarters: Los Angeles, CA (US)
Best for Digital Marketing Strategies, Data-Driven Technology-based approach.
WEBITMD is the leading digital content and marketing agency that delivers high revenue-oriented and lead-generating marketing strategies.
Core Services: SEO, Pay Per Click, Content Marketing.
Pricing: Minimum project size starts from $1,000 with an hourly rate of $150 – $199/hr.
Website: WEBITMD
#13) Fuel Online
Headquarters: Boston, MA (US)
Best for Enterprise SEO Strategy, High ROI, Link Building.
It is the most trusted performance marketing agency founded by best-selling authors and investors ready to help you gain a high ROI on your investment.
Core Services: SEO, Pay Per Click, Paid, and Social Media.
Pricing: Minimum project size starts from $50,000 with an hourly rate of $150 – $199/hr.
Website: Fuel Online
#14) Lounge Lizard
Headquarters: New York, NY (US)
Best for Combination of industry-leading design and smart brand and marketing strategies.
They are web designers at the core creating websites for marketing strategies that help you gain and retain customers and grow your company.
Core Services: SEO, Pay Per Click, Social Media Marketing.
Pricing: Minimum project size starts from $25,000 with an hourly rate of $100 – $149/hr.
Website: Lounge Lizard
#15) Brolik
Headquarters: Philadelphia, PA (US)
Best for Iterative approach to achieve sustainable business growth.
Brolik helps to create an effective and scalable business campaign to well-established and start-up businesses to grow faster and bigger.
Core Services: Digital Strategy, SEO, Branding.
Pricing: Minimum project size starts from $10,000 with an hourly rate of $150 – $199/hr.
Website: Brolik
#16) SEO Brand
SEO Brand is a 17-year SEO firm that is behind some of the biggest global brands such as Uniden, The Ritz Carlton, Wills Eye Hospital, Sotheby’s International Realty, and many more.
Their approach to digital marketing is quite unique as it starts with the end user of the service and working back to completely diagnose the entire customer journey before engaging in any marketing. They work to really understand your end user first, then implement strategies such as On-Site Optimization, Content Creation, Paid Search, Social Marketing (PPC), and even Amazon SEO.
Founded in: 2006
Employees: 10-49
Revenue: Unknown
Services/Core Services: Competitive research, keyword research, on-page, and off-page SEO, website audit, SEO reports, etc.
Other Services: Web Design and Development, PPC Management, Reputation Management, Social Media Marketing, Content Marketing, Remarketing, Email marketing, Amazon EDI, Conversion Based Optimization
Pricing Information: Contact the company for a custom quote.
Conclusion
The most important aim of digital marketing companies is to reach out to consumers. It has been proven that Digital Marketing is an effective way to design and implement effective marketing techniques such as Social Media Marketing, Content Marketing, etc. to attract customers’ attention.
From the review above, we are suggesting a suitable Digital Marketing agency based on the size of your business:
Company Name | Business Size |
---|---|
Markitors | Small business |
Thrive Internet Marketing Agency | Small to large scale business |
WebFX | Midmarket to enterprise |
Fuel Online | Small business to enterprise |
WEBITMD | Small to medium business size |
All of the above-mentioned companies help you explore the untapped market along with better social media recognition. They give you the platform to add credibility to your product/service and strengthen your market visibility.
Further reading =>> Best Email Marketing Companies to explore