Meaning of assurance in English

assurance

noun

/əˈʃʊr.əns/ uk

/əˈʃɔː.rəns/

assurance noun (PROMISE)

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C1 [ C ]

a promise:

[ + (that) ] She gave me her assurance (that) she would sign the contract immediately.

Despite the government's repeated assurances to the contrary, taxation has risen over the past decade.

Synonyms

bond  (PROMISE)
commitment
guarantee 
oath (PROMISE)
pledge 
promise  (SAY CERTAINLY)
undertaking (PROMISE) formal
vow 
word  (PROMISE)

More examplesFewer examples

Despite repeated assurances that the product is safe, many people have stopped buying it.
The fact that the number of deaths from cancer in the area has doubled surely gives the lie to official assurances of the safety of nuclear power.
The management gave their assurances that there would be no more job losses.
Despite assurances that the vaccine was safe, many parents chose to ignore government advice.
The council has given assurances that the new building development will not encroach on public land.

SMART Vocabulary: related words and phrases

Making & breaking promises & commitments

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assurance noun (CONFIDENCE)

C2 [ U ]

confidence:

He spoke with calm assurance.

SMART Vocabulary: related words and phrases

Confidence & self-assurance

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assurance noun (INSURANCE)

[ U ] UK

a type of insurance against events that will certainly happen, such as death, not those that may happen, such as illness, fire, or having your property stolen

SMART Vocabulary: related words and phrases

Insurance

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(Definition of assurance from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

assurance | Intermediate English

assurance

noun [ C/U ]

/əˈʃʊər·əns/

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a promise to tell something to someone confidently or firmly, or a promise to cause someone to feel certain by removing doubt:

[ C ] He gave me his assurance that he would give us an answer by the end of the week.

Assurance is also a feeling of confidence in your abilities:

[ U ] She answered all the questions put to her with assurance and poise.

(Definition of assurance from the Cambridge Academic Content Dictionary © Cambridge University Press)

assurance | Business English

assurance

noun [ U ]

/əˈʃʊərəns/ us

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INSURANCE

a type of insurance, especially life insurance, that will pay an amount of money at the end of an agreed period or when someone dies, rather than only if something unexpected happens:

an assurance policy

a promise that something is or behaves as expected:

People often look to brands as an assurance of quality.

Although the Fund will strive to achieve its goal, there is no assurance that it will.

Examples of assurance

assurance

But his job as a quality assurance inspector at the prison furniture shop paid about $1 an hour.

From OregonLive.com

Our leaders seem to be so concerned about avoiding panic that they are willing to give the public any type of assurance to placate them.

From USA TODAY

And which despot wouldn't want 10 percent growth and an assurance that he or she would meanwhile stay in power for the long haul?

From Foreign Policy

Despite the high stakes, there is no assurance that a deal can be struck, but changes in incentives will help.

From Business Insider

But decades of research, statistics, and ongoing assurances from scientists and government agencies still can't convince some parents.

From The Verge

The increased assurance and momentum are gratifying, but the show's spectacular visuals are even more rewarding on an eye-candy level.

From Huffington Post

All your questions about their schoolwork are met by their assurances that everything is fine, or that they somehow did all their work at school.

From Huffington Post

But when you understand the complicated bureaucracy twisted to review this unprecedented product, you understand that their assurances of safety aren't very reassuring.

From The Hill

Marriage is an indispensable avenue for that assurance.

From Heritage.org

They won assurances that the candidates would fight efforts seen in other states to place restrictions on voting in the name of fighting fraud.

From OregonLive.com

There is no assurance that any investment strategy will be successful.

From Business Insider

These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.

Collocations with assurance

assurance

These are words often used in combination with assurance.

Click on a collocation to see more examples of it.

absolute assurance

I do not think, however, that enquiry into claims of revelation needs be kept on hold until absolute assurance be gained on the points of natural theology.

From the Cambridge English Corpus

adequate assurance

These are some of the gaps in our measures for giving people an adequate assurance of security.

From the

Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0

false assurance

Yet such systems depended upon the false assurance that the body provided a stable site for establishing intelligible racial identification.

From the Cambridge English Corpus

See all collocations with assurance

What is the pronunciation of assurance?

C1,C2

Translations of assurance

in Chinese (Traditional)

保證, 自信, 自信，把握…

Meaning of assurance in English

assurance noun (PROMISE)

assurance noun (CONFIDENCE)

assurance noun (INSURANCE)

assurance | Intermediate English

assurance | Business English

See also

Examples of assurance

Collocations with assurance

assurance

Translations of assurance

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